With the development of new energy vehicles and intelligent network technology, new energy vehicles have become a new huge market with great potential. In this emerging field, not only the new generation of car companies, but also traditional car brands, and many cross-border coffee-level enterprises are coveting this sweet cake.
On March 30, 2021, Xiaomi officially announced the car. At that time, Lei Jun directly said that Xiaomi's car manufacturing is the last major entrepreneurial project in his life, and he is willing to bet on all his reputation in life and personally lead the team to fight for Xiaomi Auto.
In the new energy vehicle market, BYD has shown its position as a king, Wei Xiaoli and other new forces have also consolidated their market position, and various traditional car companies and big names are competing in it. Will the entry of Xiaomi cars become a new explosive model or a new roll king?
A few days ago, it was reported that Xiaomi cars are now in the trial production stage. At present, Xiaomi produces about 50 prototype cars per week. The start of trial production seems to indicate that Xiaomi cars have been basically finalized. The follow-up needs to be looked forward to, that is, when it will be officially unveiled.
In early July, it was revealed on the Internet that Xiaomi Auto began to screen delivery centers. It is said that dealers have reported that Xiaomi Auto has begun the screening of the delivery center, requiring that the candidate site has at least 120 parking spaces, and the building cannot be less than 3,000 square meters.
It is also reported that Xiaomi Automobile will start the construction of 10 major delivery centers in July, the first cities include Beijing, Shenzhen, Chengdu and Xi'an, etc., and will also give priority to building a number of flagship stores in first-tier cities to display Xiaomi Automobile, which is currently in the preparation stage of site selection.
Judging from the information currently revealed, Xiaomi cars are moving forward in an orderly manner, and the time for the official debut of the first model is gradual, and the exposure of related content is gradually increasing. This information also reflects consumers' attention to Xiaomi cars from the side.
As a successful mobile phone and technology company, Xiaomi already has a large fan base and loyal users. This makes Xiaomi cars have certain advantages in marketing and are easier to gain recognition and trust from consumers.
Xiaomi's technical strength in smart hardware, artificial intelligence and other fields is obvious to all. This also gives Xiaomi cars certain advantages in the research and development of electric vehicle technology. These factors have actually given Xiaomi cars some basis for becoming explosive.
According to the information publicly available on the Internet, the positioning given by Xiaomi Auto is "a coupe for young people" and "the first electric car for young people". There are also rumors that the overall profit margin of Xiaomi cars' hardware does not exceed 1%.
Judging from various voices on the Internet, many consumers are also looking forward to Xiaomi cars like Xiaomi mobile phones, knocking down new energy vehicles and improving the configuration of new energy vehicles. This may also mean that if Xiaomi cars want to become explosive, they also have to rub with friends in the field of new energy vehicles in terms of price, configuration, performance and so on. Volumes will be an inevitable thing.
It has to be said that the entry of Xiaomi cars will bring new vitality and possibilities to the new energy vehicle market. It is possible to become both a new hit and a new roll king. The key is how to use your own advantages and resources.
Xiaomi makes cars, which is not only a business adventure, but also a challenge of technology and innovation. Pilot production is just the beginning. In the future, Xiaomi cars still need to face many challenges.
For Xiaomi, the automotive industry is clearly a new area. Therefore, from market acceptance to user experience, policies and regulations to industry competition, etc., are new challenges that Xiaomi also needs to deal with. These challenges are both a test of Xiaomi's own capabilities and an opportunity to promote the development of the electric vehicle industry.