Set up a stall to sell grilled sausages, Gui Gui and her boyfriend can have an income of 30,000 or 40,000 yuan a month.
Every night at 5:30, Gui Gui will arrive at the night market in Chongqing Minxin Garden with the ingredients and equipment needed to set up a stall. They usually get up at 12 noon and change hundreds of grilled sausages into knives. In the past 3 months, little by little adjusting the amount of oil, spiciness and saltiness, Gui Gui has summed up his own experience, "the grilled sausage of the two-sided knife is not crispy inside, and it is just right after changing the three-sided knife", and the grilled sausage with the outside and tender inside has attracted many repeat customers.
In order to distinguish it from the traditional taste of grilled sausages, she referred to the taste of some Internet celebrity snacks from the Internet, and also posted her process of preparing grilled sausages on Kuaishou and live-streamed the whole process of grilled sausages. There are six or seven stallholders selling grilled sausages at the same night market as them, and Gui Gui proudly said, "but no one does online live streaming at the same time like us, and there is no grilled sausage with the same taste as us."
After four or five hours of work, they close their stalls around 10 p.m., and by the time they go home to eat, clean the equipment, and prepare the next day's grilled sausages, it is often four or five o'clock in the morning.
At the end of the day, they will have thousands of yuan in flow, which is the entire cost of their initial investment. She and her boyfriend save money while improving their quality of life. Because there are more online payments, she will directly put the income into the platform demand fund products to save, "although 'small earnings', I still want to live better and better in the future, so that it is more convenient to save money, save as you go, and earn some income."
"Small earned" youth have recently become a hot topic on social networks. During the May Fourth Youth Festival this year, Yuebao launched a short film "Small Earning Youth", which tells the life and entrepreneurial stories of ordinary experts of Kuaishou, and shows the hardworking and upward spirit of today's young people through the simple but moving youth group portrait of "saving small profits and living a small life". To say that this group of young people is "small earning youth" means that they have income every day and can earn a small amount, and also describe the state of not pursuing the state of "making money quickly and making big money", they can slowly accumulate at their own pace, step by step to realize themselves, and earn the future.
Gui Gui, 22, and her boyfriend set up a stall selling grilled sausages in February this year, and this is their second business. Previously, they had opened a fast food restaurant. This year, they saw that the stall market was good and the budget in hand was limited, so they set their sights on selling grilled sausages. They brush videos during the day to study the taste of grilled sausages, slowly debug them at home, and go to major night markets at night to buy grilled sausages to taste and compare tastes. When they set up their first stall on the side of the road, they initially felt faceless, but now they are running their own short video account in order to attract more customers and increase their revenue.
Gui Gui was not used to it at the beginning, and now he is ready to continue to do "grilled sausages + online live broadcast" as a full-time career. She said: "To really do this business, the effort has been rewarded accordingly, and there is a heartfelt satisfaction to start a business with your own hands. She and her boyfriend also have some long-term plans, "Now there are many people selling grilled sausages at stalls, and there is a great demand for seasonings and dipping sauces for grilled sausages, and we are also thinking about promoting our brand in the future, and we can't really lie flat as a 'salted fish'." 'Earn little' now, and hope to 'earn big' in the future."
Among the "small earners" young people, there are many young people who have just started their careers, and there are also people who seek new development in the industry and have the courage to eat crabs. In 2009, after graduating from Li Gong, who studied automobile maintenance at school, he worked in the automotive industry for 8 years. In 2017, he saw a local company expand its door-to-door car wash business and began to pay attention to this area. In his opinion, this "out-of-store" model does not occupy a workplace, is more frequent than car maintenance, and can also bring customer flow to the repair shop in door-to-door service, so that customers have stickiness. He visited door-to-door car wash programs in Hong Kong and Japan and found that there were no profitable companies in China at the time. It wasn't until around 2019 that he saw that the price of car washes in Jinan had risen from 15 yuan to 30 yuan, and he began to really do it. At first, Li Gong only held the mentality of attracting traffic to the store and did not consider making money. Starting from entering the community to promote the door-to-door car wash service of 9.9 yuan per time, relying on the cleaning of one car by one, he began to think about developing cleaning equipment. He simplified the initial 4 steps of flushing, spraying, wiping and rinsing to two steps of spraying and wiping, and the time has also decreased from 40 minutes to 8 minutes now. In October 2019, a short video of Li Gong recording daily car washing received tens of millions of views, and in just a few minutes, a set of coherent actions came down, and a car was completely new. The company's car wash list skyrocketed with the short video. Li Gong also found time to operate for many companies, catering companies and fishing gear industries, but he still likes car washing the most. He insists on washing the car from 9 a.m. to 5 p.m. every day, he believes that the domestic market is still developing, and the company now lacks personnel who develop and update equipment and technology, "If I don't go on, all the material tools, equipment, and processes can't do better." Some people came looking for traffic, and Li Gong also tried to open franchise stores, but they closed because the survival rate of those stores was too low. He has been in an industry for more than 10 years, and he understands that this kind of technical service work is not something that can be done casually, "many people are eager to make a lot of money, and they may lose more and more money."
Today, Li Gong describes his simple and happy life as "washing cars, washing cars, and washing cars", he did not think too much, only knew that washing a car has an income, and in a month, he can get more than 20,000 yuan in second-tier cities through car washing.
Someone earns money, someone earns experience. In traditional media, voice actor Peng Xuan, who voices documentaries and entertainment news programs, has gradually developed a sense of crisis in recent years. He was dismissive of some of the mechanized voiceovers that AI imitated when it was just getting started. But in the past two years, AI dubbing has become more and more anthropomorphic, and once when he was visiting the supermarket, he suddenly heard the shouting of fruits as the voice of the voice actor of "China on the Tip of the Tongue", and at first he didn't even hear the difference. He suddenly found that some of the low-end market of dubbing had been gradually crushed and replaced by AI, and a strong sense of crisis suddenly arose.
Peng Xuan opened his own Kuaishou short video account, hoping to broaden the path of employment. At first, after graduating from the broadcasting major, he would post some videos of Mandarin teaching and vocal skills, and a video only had dozens of likes and only a few hundred views. Seeing that some film and television dramas and anime on the market have attracted relatively high attention, he began a new attempt. Even with a professional background, Peng Xuan found that it was not easy to try, and the dubbing in these fields did not pay much attention to the professional voice or Mandarin standard level required by them before, but more about the ability to perform. A 30-second video can be accompanied by hours, sometimes repeating a sentence hundreds of times. After a few months of trying, he began to familiarize himself with some online memes in the field of anime. At the beginning of April this year, a chance re-dubbing of an Ultraman movie just hit the point where young netizens were dissatisfied with the original dubbing, and the number of views changed from hundreds or thousands to millions.
At present, his self-media account has some returns, he began to regularly send relevant dubbing, usually try some videos, recently he plans to challenge the live broadcast, this kind of real-time communication has high requirements for fault tolerance and is more difficult.
In the context of economic recovery, many young people have begun to re-examine their lives, and "small earnings" have become a new way of life for young people at present: it is not good to be ambitious, nor to be rotten, to invest in small costs within their own capabilities, to slowly accumulate step by step, and to live every day steadily.
Peng Xuan feels that it is good to be a "small earner" youth, he likes a sentence in the short film "Small Earning Youth", "We are young, start from a young age, take our time, and have a future." (Trainee reporter Zhao Anqi)
Source: China Youth Daily