The annual Double Eleven Year-end Carnival is coming, in addition to the major e-commerce platforms and brands, e-commerce anchors have also begun to compete with each other, showing their housekeeping skills in the hope of showing their skills in this shopping carnival. A penny spike, a lot of benefits, a hundred million red envelopes... In the face of a dizzying variety of preferential mechanisms, how to grab the most cost-effective? Xiaobian takes the double eleven play of all anchors under a well-known company in China as an example, and provides everyone with a double eleven customs clearance strategy, so that everyone can buy affordable and buy value!
Wei Ya - On October 20, 100 million yuan of red envelope rain was issued, and from 4 p.m. onwards, there was a round every five minutes, with 500,000 yuan per round
Bright spots every year, this year is particularly many, in order to solve the "double eleven how to buy the most cost-effective?" This ultimate pain point, this year Via launched the "Via Double Eleven Explosive List" mini program. From skin care makeup, life essentials, electrical appliances digital, food, shoes and clothing products, tourism six aspects of classification and sorting, each category is divided into subdivision categories and then single products, each single product is accompanied by product mechanism and Via video explanation, for the heart of the good things can choose to "join the list", a key to calculate the amount of money saved, in the WeChat Mini Program search "Via Surprise Club VIP Center" can be used, greatly reducing the double eleven purchase difficulty and time cost, but also a worry-free and intimate convenient gadget.
In addition, Via Live Broadcast Room launched the B station interactive game "Crossing I Am Via" on Double Eleven this year, netizens can cross into Via in the game, experience the day of being an anchor, and complete the task to participate in the lottery.
According to recent spoilers, this year's double eleven Via live broadcast room discount is very powerful, Lancome King fried set (jing pure water + eye cream + cream) pre-sale price of 3340 yuan, send 7 gifts to hand 8 formal wear is equivalent to 4.2 discount; SKII Andy Warhol limited edition of the net red three-piece set pre-sale price of 3470 yuan, send 6 gifts to 5 formal amount and then add gifts, the total value of the gift is 2280 yuan equivalent to 60% off; after the arch Chen enjoys the Snow Jade Ning series gift box 7 pieces of pre-sale price of 1060 yuan, 17 gifts to hand 7 gift boxes, the total value of the gifts of 1416 yuan about 4.3% off; the sea blue mystery condensed repair set pre-sale of 6050 yuan, 5 major gifts to hand nearly 5 formal amount of gifts and then add gifts, the total value of the gifts of 3240 yuan. With a lot of benefits, ultra-low prices, and the most preferential ratio, it has become the most concerned product set on the first day of this year's Double Eleven pre-sale! The beauty-loving sisters deserve to squat.
Knock on the blackboard: At 4 p.m. on October 20, there is still a hundred million yuan of red envelope rain waiting for you in the Via live broadcast room, a round of 5 to 10 minutes, each round of 500,000 !!!
Lin Yilun - four big moves to prepare for double eleven
Big move one, million red envelopes unlimited draw. Beautiful live broadcast room pet powder red packet big broadcast, October 20 double eleven pre-sale day, 4 p.m. to 12 o'clock in the evening, red packet rain continuously, grabbed red packets can be during the double eleven period, and the promotion itself of the preferential activities in the Lin Yilun live broadcast room to use superimposed use, and can grab multiple times, unlimited pet powder, value-added benefits to attack.
Big move two, pet powder welfare super spike. The night before the 20th, there will be 80 super spike welfare activities, covering beauty, food, life, digital, home appliances, etc., and the chance of everyone grabbing it is greater! For just a dime each, warm heart pet powder super big pat!
Big move three, "double eleven explosive list" to see in advance. Lin Yilun live broadcast room will spoil in advance the big name good things and preferential treatment in the live broadcast room during this year's Double Eleven promotion, and everyone can buy good products of interest in advance. And you can pay the deposit on the 20th day! Lock in the perfect thing as soon as possible!
Trick four: pet powder lottery million benefits. On the day of the live broadcast, we will continue to give everyone a lottery, live broadcasting the same explosive products, big brand beauty, treasured good things, super pet fan benefits. As long as the sisters who placed orders in the live room on the same day, they all have super lottery benefits! Millions of gifts all away!
Comfortable - October 28 pet powder day + double eleven superimposed offer
Shu Chang is the new star anchor of Qianxun. Douyin live debut achieved a record of 40 million GMV, ranked eighth in the douyin star with a score of 64.57 million during the 818 period, and won the official title of "Douyin 818 New Wave Good Thing Festival Ace Star", and in September it rushed to the first place of the Douyin live streaming with goods.
In September, Shuchang "Niangniang Pet Powder Day", a variety of products 1 yuan second kill, benefits up to tens of thousands of copies, cars, mobile phones, etc. are free to send. On October 28 this year, the pet powder day + double eleven superimposed between the comfortable live broadcast room is more king than the previous pet powder day.
Baba Rabbit - MAC single digit seconds, Armani lip glaze, big brand bags, new IPHONE, Wuling car free delivery
Beibei Rabbit is also the anchor of Qianxun's talent, which is broadcast live on the Douyin platform. This year's 804 birthday party, a variety of products 1 yuan seconds, Redmi mobile phones, ovens and other single-digit seconds, Apple three-piece set and other millions of benefits free of charge, can be described as amazing.
This year's double eleven, the live broadcast room of The Rabbit is even more welfare! Mac and other big-name beauty single-digit subsidies seconds, tens of thousands of Armani popular lip glaze, LV and other big-name bags, the new igone13, Wuling car free delivery! From October 18 to November 11, the pet powder is sent non-stop.
Miss Koala Ii - 100 snacks are super low prices, the most suitable for foodies to squat
Miss Koala Second is the top 1 anchor of the food category, during the double eleven period, hundreds of snacks are super low-priced, fan-exclusive pet powder red packets, lucky bags are empty, and the detailed allowance strategy takes you to piece together, provinces and provinces... Nearly a thousand internet celebrity snacks are delicious to stop, and there are up to 99 yuan of fan exclusive pet powder red envelopes, subsidies do not stop, the most suitable for foodies to squat.
Backed by the super supply chain "30 basketball courts large" selection base is extraordinary
Maybe you guessed it, the company that xiaobian is talking about is Hangzhou-based Qianxun...
Live streaming with goods, the most important thing is still goods. Preparing for Double Eleven, whether it is a platform, a brand side or an e-commerce anchor, who can achieve the maximum value in terms of preferential efforts and product categories will master the winning password to lead Double Eleven.
With strong sales channels, mature supply chain support and hundreds of professional teams, Qianxun can provide the most comprehensive help for anchors to expand their territory in Tao.
From the supply chain point of view, the Qianxun Selection Base covers all categories and has tens of thousands of SKUs. The metaphor of "humble selection base equivalent to 30 basketball courts" may not be exaggerated, "humble super supply chain base" is about 10,000 square meters. This scene has appeared in many TV show videos, and visitors always have a surprised tone. Most people describe it as more like a "mall + supermarket". There are both open counters and independent stores, and merchants invited to enter the supply chain base can choose which form to use to present their products. Qianxun makes use of the group's resource advantages, such as a professional supply chain management team, a goods pool and other supporting services, to provide full-link solutions for its anchors, empower and bless their anchors, so that they have natural advantages in terms of products and prices.
As the largest red e-commerce company in China, Qianxun has more than 40 star anchors and talent anchors, and the anchor strength of this scale not only helps its group combat, but also becomes the biggest assist for major anchors to seize the price advantage and product advantage in Double Eleven.
In 2019, Qianxun transformed to collectivization, relocated to the Binjiang Park of Ali Center, and focused on building the world's largest live e-commerce industry ecological cluster covering anchor incubation bases, super supply chain bases, and brand IP incubators. Dong Haifeng, chairman of Qianxun Holdings, said in an interview with the media that from 2020, this supply chain base has been open to e-commerce anchors in all industries, and even helped them to do live broadcasts, which is Qianxun's support for the goods of the entire industry.
Create a matrix anchor live broadcast camp, continue to influence fans, and achieve traffic fission
As a new content live e-commerce TOP1 institution, Qianxun has signed more than 50 anchors since April 2017, and the number of fans in Tao has reached tens of millions. In addition to Taobao's first anchor Wei Ya, Qianxun also signed the talent An Ananan, Xiaoqiao Jofay, Da Ying Zi LOVE, Xiao Le Xiao Lord, Chu Fei ChuRan twins, Miss Koala Ii, Sheng Tai Global Purchase, Lin Yangyang Young, Da Xuan EMME, Cao Miya, Bai Lu Danfeng, Miss Ting Er, Hua Sang Food Taste, Group Qianjin Xu Dandan, JUICY-WANG, Xile Alico, Xie Mengxm, I Am Huazi. Snack anchor TOP1, star anchor TOP1, fitness anchor TOP1 are all looking for modesty, and its anchor camp can be described as very strong.
In addition, Qianxun also signed the well-known singer Lin Yilun, host Li Jing, well-known actor Shu Chang, host Li Xiang and other big coffee to join its star anchor camp, as these stars who already have their own studios or companies, they still choose to sign Qianxun to do live broadcasting, which is enough to prove the strength of Qianxun.
For brands, cooperating with institutions such as Qianxun, which has a matrix of popular anchors in three categories: talents, celebrities and celebrities, to create a matrix anchor live broadcast camp is not only the key to continuously influencing fans and achieving traffic fission, but also the gradual penetration of brand marketing in the consumer circle, so that the brand's communication power and favorability can be maximized, which can be described as a win-win situation.
Remember to set the alarm clock and play Double Eleven together!
(Source: China News Network)
(Disclaimer: The market is risky, choose carefully!) This article is for reference only and is not used as a basis for trading. ）