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Subsequently, the well-known TV series "Baolian Lantern" and "Magic Mobile" starring Shu Chang set off an unstoppable ratings frenzy. Despite being young and promising, Shu Chang has already entered the ranks of the box office guarantee of mainland TV dramas, and has high hopes for him to show his strength and shine in the film and television industry.
However, today's Shu Chang has become a "gold-making" Internet celebrity in the live broadcast room, promoting products that have been exposed as fake and shoddy in the live broadcast to seek personal interests. Whenever the live broadcast starts, Shu Chang will carefully dress up as the classic characters she has created, such as the role of the silly girl who is loved by the audience in "Magic Mobile", trying to awaken the audience's good memories of her.
At first, the strategy did attract a lot of loyal fans, and the popularity of the comfortable live broadcast room was so popular that at its peak there were hundreds of thousands of people watching it online at the same time. Fans generously donated money for the idol in their hearts, making Shu Chang earn a lot of money in the live broadcast industry.
However, as time goes by, more and more people have gained insight into the true face behind her "selling feelings" - pure "money-making" behavior. In addition to reviewing his classic roles, the content of Shuchang's live broadcast is a hard-selling product without nutrition, and the audience is gradually tired of this vulgar and contrived live broadcast mode.
What's more serious is that some of the products sold by Shu Chang were exposed by netizens as fake and shoddy, she ignored the bottom line of morality and sacrificed her dignity for money, this incident immediately aroused widespread attention and strong condemnation from all walks of life, and Shu Chang's reputation instantly fell to the bottom.
The audience really couldn't accept that this former dedicated and excellent actor was engaged in such a despicable business, and expressed their disappointment and indignation.
Looking back to Shu Chang's debut as a child star, her acting career can be described as fruitful and radiant. According to recollections, when she was five years old, Shu Chang appeared on the screen for the first time and participated in the first TV series of her life, and since then she has embarked on a brilliant acting career.
A young man with intelligence and outstanding talents, Shu Chang has shown extraordinary talent and outstanding acting talent in the entertainment industry. She has not only made remarkable achievements in the film and television industry, but also actively involved in the field of music, and has won various heavyweight awards repeatedly, which is a well-deserved all-round artist.
Among them, the best-selling and acclaimed work is undoubtedly Shu Chang's superb performance in the costume drama "Dragon Babu" in 2003. In this drama, she plays the opposite character of Tianshan Tong's grandmother, who is both mysterious and terrifying and deeply conspiratorial.
In order to show this character image in an all-round way, Shu Chang, who was in the prime of his cardamom years, gave up his sweet image without hesitation in his witty and unique way, so that he successfully created the eerie horror of Tianshan Tong's grandmother, bringing the audience a creepy feeling.
Immediately afterwards, Shu Chang starred in two well-known TV series - "Baolian Lantern" and "Magic Mobile". After the broadcast of these two dramas, they aroused enthusiastic popularity from the audience, especially the latter, which set a high rating record that was difficult to surpass that year, and became the box office guarantee of the mainland TV drama market.
Although Shu Chang was young at the time, she was already a well-known first-line star, and she was deeply loved and expected by the audience, hoping that she could make a big career in the film and television industry and have a more brilliant future.
At that time, Shu Chang was in the golden stage of career development, and the future was bright and bright.
However, no one expected that at the moment when Shuchang's career was in full swing and attracting attention, she suddenly suffered a serious setback, which made people sigh.
At that time, Shu Chang was filming the well-known TV series "Three Drops of Blood", and as the heroine of the show, she should have devoted herself to the filming work. However, due to the excessive pursuit of money and fame, Shu Chang actually took over the recording of three other dramas at the same time during the filming, making her tired between the various crews, like a maid.
Due to Shu Chang's expediency, she was absent from the filming of "Three Drops of Blood" many times without reason, which brought huge economic losses and delays to the entire crew.
The crew paid close attention to this matter and launched an in-depth investigation into Shu Chang's behavior.
The results of the investigation were shocking - Shu Chang's behavior seriously violated the terms of the contract she signed with the crew! According to the contract, during the filming, Shu Chang was not allowed to leave the team without reason, let alone participate in the filming of other crews at the same time.
Obviously, Shu Chang's enthusiasm for the pursuit of wealth completely surpasses the adherence to and respect for his own professional ethics and contract spirit. Faced with this incident, the crew was shocked and had to resort to legal means to demand direct economic losses of up to about 1 million yuan.
This incident undoubtedly had a far-reaching and indelible impact on Shu Chang, dealing a heavy blow to his acting career. In an instant, this once known as the "little fox", the eccentric and endearing Shu Chang, suddenly bears bad labels such as "mercenary" and "disregard for professional ethics" in public opinion.
What's more serious is that Shu Chang's positive image that has been established in the hearts of the audience for many years has suffered a heavy setback and fell back to the original point overnight. Many people expressed deep disappointment and anger at her repeated mistakes, and sighed that "she is no longer the innocent and lovely Shu Chang we are familiar with."
Some people even questioned whether Shu Chang secretly underwent plastic surgery during this period, resulting in the disappearance of the innocent and cute image that was originally loved by the public. The heated discussion among netizens about the rumors of her plastic surgery is undoubtedly another aggravation of Shu Chang's negative image, which further deepens the misunderstanding of her from all walks of life.
In this way, Shu Chang, who was at the peak of his career, was greedy and impulsive for a while, and he personally ruined the popularity and reputation he had accumulated over the years of hard work. The audience all felt extremely sorry for her breach of contract that year, a rising star, just because of personal mistakes, tasted the bitter fruit and fell quickly, which can be called a Waterloo-style tragedy, which makes people sigh.
After the major setback of the default, Shu Chang was relieved and knew that the road ahead was tortuous and difficult. In order to completely get out of the shadows, she resolutely decided to take a break from her acting career and go overseas for further study.
Shu Chang is still full of firm beliefs and good expectations for the future, and firmly believes that as long as he puts in more sweat and effort than before, he will one day be able to regain his former glory and show his strength in the film and television industry. With this tenacity and determination, she wandered alone in a foreign country and began a long school career.
In an unfamiliar environment, Shu Chang endured the hardships and loneliness of life alone. However, with her own diligence and tenacious perseverance, she successfully overcame various difficulties, and after years of precipitation and accumulation, she finally successfully completed her studies and was awarded a master's degree.
This is undoubtedly an important landmark milestone for Shu Chang during her overseas struggle, and it is also a symbol of laying a solid foundation for her future return to the film and television industry!
After returning to China, he has great ambitions and is full of firm belief in reviving the past and recreating brilliance. She hopes to take advantage of this long-term precipitation and self-improvement, to refresh her screen image, and to be fully prepared for the future acting career.
Unfortunately, however, the reality is very different from what Shu Chang expected and expected. After returning to China, she was surprised to find that her former brilliance and popularity were gone. In the ever-changing entertainment industry, a celebrity's time is as precious as life.
Although the default event has subsided and Shu Chang is back in the public eye, she has missed the golden period of development and is difficult to reproduce the glorious results of the past.
So, after making great efforts, Shu Chang found that he couldn't reintegrate into this circle that was both familiar and unfamiliar. She deeply realized that it is not easy to return, and she must find a new breakthrough for her career development.
In the face of the rapid changes in the entertainment industry, Shu Chang, who gradually felt powerless, finally chose to devote himself to the business model of live broadcasting. She was once a well-known first-line star, and participated in many popular masterpieces, such as "Dragon Babu", "Baolian Lantern", "Magic Mobile" and so on, which can be called the box office guarantee of mainland TV dramas at that time.
However, after transforming into the field of live broadcasting, Shu Chang's performance has caused controversy.
In the initial stage, Shu Chang's live broadcast room really attracted attention, because she often appeared in the classic character costume she played, allowing the audience to relive the memories that accompanied them through the wonderful childhood time.
For example, the role of the cute and a little silly girl played in "Magic Mobile" has made countless fans fall in love with her comfortable appearance.
At first, Shu Chang won a lot of popularity with this strategy of "regaining memory killing". Her die-hard fans did not hesitate to donate generously to the idol in their hearts, which made Shu Chang earn a lot of money in the live broadcast industry for a while, as if he had regained his popularity and glory back then.
However, it is a pity that Shuchang's live broadcast content has gradually shown a tendency to be vulgarized in recent times! Not only can it not let the audience re-experience those classic characters that are deeply rooted in the hearts of the people, but its live interactive links have also become more and more degenerated into naked product promotion, lacking deep humanistic connotation. What's more serious is that some consumers have revealed that some of the goods sold by Shuchang are actually counterfeit and shoddy, which is shocking.
In the face of the tide of doubts, Shu Chang did not give a clear response and explanation, but continued to do his own thing with a reasonable attitude. As a child star who became famous with the drama "Dragon Babu", her behavior is tantamount to a blatant betrayal and trampling on professional ethics.
Soon after, the scandal of Shu Chang's vulgar live broadcast quickly spread across the network, triggering strong condemnation from public opinion and verbal criticism from the majority of netizens. People can't help but sigh, why did the excellent actor who was once known for his professionalism fall to this point, and he did not hesitate to give up the dignity of his idol to engage in such a thing that violated public order and good customs?