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The popularity of theme parks soared, detonating the tourism market
In recent years, theme parks have become a hot spot in the domestic tourism market, and various places have accelerated the pace of construction in an effort to attract more tourists. Not long ago, the CEO of the British Merlin Entertainment Group, Osge, set foot in China for the first time, which caused an uproar. At present, Legoland in Sichuan, Shanghai, Shenzhen and other cities is under construction. What is expected is that Wuhan, Tianjin, Chengdu, Qingdao and other places have also reported that Disneyland will be built.
According to Ctrip's data, domestic theme park ticket bookings have surged by more than 140% this year compared to the 2019 Dragon Boat Holiday. Among the 19 popular tourist cities, there are top 5 local popular attractions, all of which do not include local theme parks. According to Tongcheng data, Shanghai Disney Resort has become one of the top ten popular tourist attractions in China during the 2023 Dragon Boat Festival.
Since its opening in 2016, Shanghai Disneyland has welcomed more than 113 million visitors and generated more than RMB61.5 billion in tourism revenue. The passenger flow in the park remains around 40,000 people almost every day. On June 23 this year, the park raised the ticket price again, from the previous 435 yuan to 475 yuan, while the ticket price on special peak days increased from 769 yuan to 799 yuan. Despite the price increase, industry analysts believe that benefiting from Disney's strong IP influence, this price increase has little impact on consumers' willingness to consume. As long as prices do not rise to an unacceptable level, consumers will still choose to experience high-quality travel products.
Although there are local chain theme park brands in China, they are far more than that. According to the ranking of the "2022 Global Theme Parks and Museums Report" jointly released by AECOM and TEA, 13 of the top 20 theme parks in the Asia-Pacific region are located in China. Among them, OCT has 5, while Chimelong Group and Huaqiang Fantawild each have 2.
Located in the fourth and twelfth place in the Asia-Pacific region, the Hengqin Chimelong Ocean Kingdom and Guangzhou Chimelong Happy World are respectively. These two theme parks are also in the top 25 theme parks in the world. Chimelong Group was founded in the late 80s of last century, after more than 30 years of development, it has become a comprehensive cultural tourism group integrating theme parks, resort hotels, cultural performances, business exhibitions, catering and leisure. Guangzhou Chimelong Resort is composed of Chimelong Paradise, Wildlife World, Water Park and Bird Park, and is one of the first comprehensive theme tourism resorts to obtain the national 5A tourist attraction certification. According to the latest plan, Chimelong Paradise will be transformed into an open theme park, and residential and large-scale commercial complexes will be built on the south side of the site, striving to build this area into a world-class consumption center and tourist destination, as well as a model area for high-quality living communities.
Zhengzhou Fangte Happy World and Ningbo Fangte Oriental Yuxiao, owned by Fantawild in Huaqiang, ranked 17th and 19th in the Asia-Pacific region respectively. Fantawild has abundant resources in the field of theme parks, including Happy World, Dream Kingdom, Oriental God Painting, Water Park, Oriental Dawn, ASEAN God Painting, Silk Road God Painting and other different theme categories. Since opening the first theme park Happy World in Wuhu, Anhui Province in 2007, Fantawild has owned 26 theme parks nationwide. In the past year, projects such as Huai'an Oriental Desire, Zigong Dinosaur Kingdom, and Taizhou Wild Continent have been opened one after another.
It cannot be ignored that Huaqiang Fantawild also has a super big IP "Bear Haunted". On May 23 this year, the signing ceremony of Fangte's "Bear Haunted" Park was held in Chengyang District, Qingdao. This project is the second phase of Qingdao Fangte Dream Kingdom, with a total investment of about 2 billion yuan.
Another major theme park business is OCT City. Its Happy Valley Beijing ranks 24th among the top 25 theme parks in the world and 11th among theme parks in the Asia-Pacific region. In addition, Shenzhen Window of the World, Shenzhen Happy Valley, Chengdu Happy Valley and Shanghai Happy Valley ranked 15th, 16th, 18th and 20th respectively in the Asia-Pacific region. OCT is a country
One of the first companies to establish a large-scale theme park. In the 80s of last century, OCT started from a beach on the shores of Shenzhen Bay and established China's first cultural theme park - "Splendid China". In the first year of operation alone, the number of visitors exceeded 3 million. Subsequently, OCT successively built the "Window of the World" covering an area of 480,000 square meters, becoming the pioneer of the independent innovative theme park chain brand "Happy Valley".
By the end of last year, OCT had 35 scenic spots, 26 hotels, 1 travel agency, 7 open tourism areas and 1 tourism performance facility. Its theme parks cover Happy Valley, Water Park, Splendid China, Window of the World, Xiangyang Fantasy Valley, Curious Childhood, Nanchang Parent-Child Paradise, etc., accounting for more than 80% of the number of scenic spots. Among the global theme park groups, OCT ranks among the top three and ranks first in Asia in terms of visitor arrival, second only to Disney and Merlin Entertainment Group.
Beijing Happy Valley, completed and opened in 2006, covers an area of 560,000 square meters. It consists of seven cultural themed areas, including Fjord Forest, Aegean Harbour, Lost Maya, Shangri-La, Dessert Kingdom, Ancient Civilization Atlantis, and Happy Hour. At the end of last year, the groundbreaking ceremony of the seventh phase of Maya Water Park was held, which will take Mayan culture as the theme and create more than ten water-friendly entertainment projects such as Maya wave pool, giant whitewater roller coaster, and water village.
However, even if domestic theme parks are in the ascendant, they also face some challenges. OCT A's revenue last year was 76.6 billion yuan, down 25% year-on-year; Net profit even showed a loss of -10.905 billion yuan, the first annual loss since listing. Among them, revenue from tourism integrated business fell by 37% to 27.2 billion yuan. At the same time, Huaqiang Fantawild also suffered a loss of 60.7766 million yuan, and its theme park operating revenue fell by 10.93% to only 2.339 billion yuan.
Compared with the world's leading theme parks, many domestic theme parks are still dominated by the park town model and lack core resources such as film and television animation IP. In the increasingly fierce market competition, how local theme parks can find a breakthrough in development has become a problem worthy of attention.
All in all, in recent years, the theme park industry has continued to heat up in China, and major cities have stepped up construction efforts, which has aroused the enthusiasm of tourists. From Disney and Chimelong to Fantawild and OCT Town, theme parks have continued to grow and develop, driving the prosperity of the tourism market. However, behind the vigorous development, there are also challenges and competition, which require each theme park to constantly innovate, improve the experience, and find a differentiated development path in order to be invincible in the fierce market competition.
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