Editor's note: Looking at the global events of the metaverse and observing the future trends of the industry, the August 2023 Global Metaverse Industry Observation Monthly Report covers four major sections: metaverse market conditions, industry commentary, industry dynamics and Kunshan metaverse topics. Review the metaverse and AI sector markets in August, take a look at the important events of the metaverse industry, seek depth and truth, and empower the industry with the metaverse to explore new practices.
Metaverse Industry Watch Monthly
1. Review of the metaverse market
1. Review of the metaverse sector
The metaverse is a sector with a bias to the theme direction, and the trend of the sector is closely related to industry hotspots and market liquidity, and it is difficult to cash in performance. Therefore, in the context of the macroeconomic recovery is less than expected, the market is also increasingly worried about the performance of companies in the metaverse industry, and with the arrival of the half-year report performance disclosure period in late June, the metaverse sector has also begun to adjust significantly, and the current high point has fallen by 17.69%. Moreover, as the metaverse sector continues to cool, the industry trading volume has reached the level of the beginning of the year, and the current PE (TTM) valuation is 20.50 times, which is at the 26.47% decile level in the history of the industry.
From the trend in August, the metaverse sector continued to decline, and the decline further expanded, mainly due to the overall poor performance of the A-share market, the July 24 Political Bureau meeting of the CPC Central Committee pointed out that it is necessary to activate the capital market and boost investor confidence, but the follow-up policy landing is not as good as the market expectation. At present, a package of policies including reducing stamp duty and financing margins, regulating the reduction of large shares, suspending IPOs and refinancing has recently fallen, the bottom of the A-share market policy has been established, the overall is in the bottom range, the current point should have a contrarian thinking, it is not appropriate to continue to be pessimistic, in the future, with more active market policies gradually exerted, the metaverse sector is also expected to follow the market to bottom out.
Chart: Metaverse Sector Market Trend (Data as of August 28, 2023)
2. AI sector market review
Artificial intelligence (AI), as one of the six technologies of BIGANT in the metaverse, is ubiquitous in all levels, applications and scenarios of the metaverse, including smart contracts in the blockchain, AI recognition in interactions, automatic generation of code characters, items and even plots in games, AI capabilities in intelligent networks, data AI in the Internet of Things, etc., as well as speech semantic recognition and communication of virtual characters in the metaverse, AI recommendation of social relations, AI operation of various DAOs, AI construction of various virtual scenes, various analysis and predictive reasoning, etc.
The metaverse market launcher is ostensibly the peak of global Internet penetration, and technology giants are looking for a second growth point, but it is essentially a big sale for Oculus quest2, and VR/AR has reached a key singularity. As the underlying accelerator of the meta-universe, ChatGPT is AIGC's first explosive application, which fundamentally negates the UI-based human-computer interaction model, and AI will become the lowest operating system and the entrance to the app, bringing subversive changes in AI business models and content creation.
Since the outbreak of the AI sector in 2023, the sector has gone through three rounds of hype:
The first wave of hype: On January 30, ChatGPT's monthly activity exceeded 100 million, the number of registered users surged, the AI business model ushered in a major change, and ChatGPT concept stocks soared
The second wave of hype: On March 16, Baidu released the first large-model product in China, Wenxin Yiyan, the test effect exceeded expectations, and the large model and application were hyped in turn.
The third wave of hype: On May 25, NVIDIA's performance exceeded expectations, the overseas AI sector took the lead, the domestic followed, and the market market such as optical modules and AI servers with performance expectations performed better.
At present, with the arrival of the interim report performance disclosure period, superimposed on the domestic AI-related companies performance performance is difficult to cash, the market has aesthetic fatigue on the AI sector, the cooling trend of the sector is obvious, the industry has entered the "fishtail" market, however, with the end of the domestic performance disclosure period, NVIDIA's second quarter report greatly exceeded market expectations, and there are structural opportunities in the AI infrastructure field with performance fulfillment expectations in the future.
Chart: Artificial Intelligence Sector Market Trend (Data as of August 28, 2023)
3. Market review of subdivided sectors
From the perspective of market performance, the various segments of the metaverse have shown a downward trend across the board in the past month, of which AI is still the strongest sector, artificial intelligence is the industry index with the smallest decline in the past month, and AIGC and artificial intelligence and other AI-related industries have risen by 39.44% and 36.93% respectively since the Spring Festival, which is the largest increase since the low point in October last year. At the same time, CPO is a large model infrastructure field, benefiting from the development of large models at home and abroad, the demand for optical modules has increased significantly, and the CPO sector has risen by 37.46% since the Spring Festival, but has recently adjusted from a high level, with a decline of 10.11% in the past month. In addition, the NFT sector has a high hype component, the market volatility is large, and the market performance has been the worst since the metaverse cooled down, with a decline of 18.86% in the past month. Other sectors, such as virtual digital humans and virtual reality, have not been abnormal in the near future, and have followed the market decline as a whole.
Chart: Rise and fall of metaverse segments in the past month (data as of August 28, 2023)
Chart: Metaverse segment gains and decreases (data as of August 28, 2023)
Metaverse Industry Watch Monthly
Second, the metaverse industry important commentary
1. Interpretation of key events in the metaverse
* Li Qiang expressed his position to vigorously develop the core industries of the digital economy, and the Ministry of Finance issued the "Interim Provisions on Accounting Treatment of Enterprise Data Resources"
Event 1: On August 21, the State Council held the third special study with the theme of "accelerating the development of the digital economy and promoting the deep integration of digital technology and the real economy". Premier Li Qiang presided over the special study, and Chen Chun, academician of the Chinese Academy of Engineering, gave an explanation. At the meeting, Li Qiang pointed out that it is necessary to grasp the new opportunities of the new round of scientific and technological revolution and industrial transformation, coordinate to promote digital industrialization and industrial digitalization, promote the deep integration of digital technology and the real economy, continuously strengthen and optimize the digital economy, and better help the overall recovery of the economy and empower high-quality development.
NEWS
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Event 2: On August 21, the Ministry of Finance formulated and issued the Interim Provisions on Accounting Treatment of Enterprise Data Resources, which clarifies the relevant accounting treatment provisions for enterprise data resources, and enterprises should account, recognize, measure and report transactions and events related to data resources according to the purpose of holding data resources, the way of formation, the business model, and the expected consumption mode of economic benefits related to data resources. At the same time, enterprises can also voluntarily disclose the application scenarios or business models of data resources, the type and scale of raw data, processing maintenance and safety protection, and the application of products according to the actual situation, and the Interim Provisions will come into force on January 1, 2024.
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Comments:
As we all know, the Opinions on Building a Data Infrastructure System to Better Play the Role of Data Elements issued by the CPC Central Committee and the State Council in December 2022 is a top-level planning document for the data element market, and builds China's data element market in an all-round way from the data property rights system, data element circulation and trading system, revenue distribution and governance system. Prior to this, the Ministry of Finance had drafted the Interim Provisions on Accounting Treatment of Enterprise Data Resources for Comment on December 1, 2022, and after eight months, the Interim Rules finally landed and will come into force on January 1, 2024. According to the Interim Provisions, future data resources will be divided into intangible assets and inventory according to self-use and transactional types. In addition, the beginning of the inclusion of data elements in the table will mean that data resources have completed the leap from natural resources to economic assets, and subsequent progress in data element confirmation, pricing, transaction circulation, revenue distribution, pilots and other progress is expected to be launched one after another, and data element resources are expected to usher in value revaluation, opening the era of data element industrialization, and clearing obstacles for the development of the digital era of the metaverse.
2. Interpretation of key events in the AI industry
OpenAI officially announces acquisition of Global illumination
Event: On August 17, OpenAI announced the acquisition of Global illumination, a startup that makes an open source version of Minecraft, a company co-founded by Thomas Dimson, Taylor Gordon and Joey Flynn. For infrastructure and digital experience companies, the exact amount of acquisition is not yet clear.
NEWS
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Comments:
OpenAI's acquisition of Global illumination, the probability is to look at the company's team, on the one hand, OpenAI although backed by Microsoft, but now positioned more like an API provider, lack of its own star products and services, and Global illumination's main advantage in visual products and services, also has experience in game products, OpenAI after the acquisition of Global illumination, Global illumination will stop maintaining and updating its original product, Biomes, and should focus on developing new game products on OpenAI. For China, although the motive for OpenAI's acquisition of Global illumination is unknown, it is undeniable that combining the accumulation of OpenAI's large model technology and the product development experience of the Global illumination team, it is very likely to develop immersive game products with strong interactive capabilities in the future, or will become a reference for domestic large models and game companies in the future.
Metaverse Industry Watch Monthly
3. Dynamic tracking of the metaverse industry
1. Changes in metaverse industry policies
*China's first provincial and municipal industrial metaverse 5G innovation research center was established
On July 28, the unveiling ceremony of the Industrial Metaverse 5G Innovation Research Center was held at the Intelligent Research Institute of Hegong University. Liu Zhifeng, Member of the Standing Committee of the Party Committee, Vice President and Dean of the Intelligent Institute of Hefei University of Technology, Zhang Xiaoan, Executive Vice President of the Intelligent Institute, Han Bing, General Manager of China Unicom Anhui Branch, Huang Congxin, General Manager of Hefei Unicom Branch, Zhu Qinglin, Deputy General Manager of Anhui Unicom Industry and Exchange Company, Xiang Wenjie, Co-founder of Hangzhou Lingbo Technology, and Chen Chi, Head of East China, jointly unveiled the Innovation Research Center. At the meeting, representatives of the three parties introduced the relevant situation and development ideas of the Industrial Metaverse Innovation Center. As the first provincial and municipal industrial metaverse 5G innovation research center in China, the official launch marks an important step for Anhui Province to achieve a breakthrough in the field of innovation. The Innovation Research Center is an industry-university-research center for the industrial metaverse field, which jointly promotes the development of industrial metaverse-related technologies and applications, promotes industrial integration, cultivates professional talents, and creates an innovation platform by giving full play to the advantages of various aspects.
* Zhengzhou issued a metaverse industry development policy and built a special fund of 50 billion yuan
Cai Lian News Agency on August 2, the "Several Policies for the Development of Zhengzhou Metaverse Industry" was officially released a few days ago, giving up to 200 million yuan of start-up capital support to leading enterprises and major scientific research platforms in the metaverse field that moved into Zhengzhou and the regional headquarters in Zhengzhou, and provided 'bag check-in' and 'bag office' support.
*Government of Canada seeks comments on the Voluntary Code of Conduct for Generative AI
According to VentureBeat, citing the National Post on August 16, the Canadian government plans to solicit public comment on the development of a "voluntary code of conduct" for AI companies. The voluntary code of conduct for generative AI systems will be developed through Innovation, Science and Economic Development Canada (ISED) and aims to ensure that participating companies adopt security measures, testing protocols and disclosure practices. The internal document outlines how voluntary codes of practice will help companies build trust in their systems and make a smooth transition to compliance with upcoming regulatory frameworks. This move will serve as a first step before implementing binding regulations. The Code of Practice was developed in consultation with AI companies, academia and civil society to ensure its effectiveness and comprehensiveness.
*Implementation Plan for New Industry Standardization Pilot Project (2023-2035) was issued
On August 22, the Ministry of Industry and Information Technology and other four departments issued a notice on the issuance of the "Implementation Plan for the New Industry Standardization Pilot Project (2023-2035)". The plan mainly focuses on the standardization of emerging industries and future industries, forming a "8+9" key area of new industry standardization. Among them, emerging industries focus on 8 major fields, including new generation information technology, new energy, new materials, high-end equipment, new energy vehicles, green environmental protection, civil aviation, and ship and marine engineering equipment; Future industries focus on 9 major fields, including metaverse, brain-computer interface, quantum information, humanoid robots, generative artificial intelligence, biomanufacturing, future display, future network, and new energy storage. By 2025, the standard system supporting the development of emerging industries will be gradually improved and the standards leading the innovation and development of future industries will be accelerated. By 2030, the standard system to meet the needs of high-quality development of new industries will continue to be improved, and the standardization work system will be more sound. By 2035, the supply of standards to meet the needs of high-quality development of new industries will be more sufficient, and the standardization work system of new industries guided by enterprises, government guidance, and openness and integration will be fully formed.
2. Dynamic tracking of the metaverse industry
*Sullivan released the 2022 China Industrial Metaverse Development Insight White Paper
On July 28, Sullivan released the "2022 China Industrial Metaverse Development Insight White Paper" report. The white paper proposes that the industrial metaverse technology system includes digital twin technology group, intelligent network technology group, pan-AI technology group, new information and communication technology group and industrial manufacturing related technology group. Among them, intelligent network, big data, artificial intelligence, cloud computing, blockchain and other related basic technologies are the technical foundation of industrial meta-review; The seven digital twin related technologies of perception interconnection, entity mapping, multidimensional modeling, spatiotemporal computing, simulation deduction, visualization, and virtual and real interaction constitute the key technical system of the industrial metaverse.
*OpenAI has filed a "GPT-5" trademark application with the U.S. Patent Office
On July 31, U.S. trademark attorney Josh Gerben tweeted that OpenAI had filed a "GPT-5" trademark application with the United States Patent and Trademark Office (USPTO) on July 18. According to the trademark application information, GPT-5 provides an offline/online version of "computer software for manually generated speech and text"; and the offline/online version of "Computer Software for Natural Language Processing, Generation, Understanding, and Analysis"
*Apple, NVIDIA, Pixar, Adobe and others form alliances to promote open standards for 3D content
On August 1, local time, Apple, NVIDIA, Pixar, Adobe and Autodesk jointly established the OpenUSD Alliance (AOUSD), seeking to standardize the 3D ecosystem by promoting the Open Universal Scene Description (OpenUSD) feature. The Alliance will enable developers and content creators to describe, create, and simulate large-scale 3D projects and build 3D products and services by deepening the interoperability of 3D tools and data. OpenUSD is an open data format developed by Pixar Animation Studios that allows teams to collaborate on large-scale 3D workflows and share information about 3D objects and environments that can be used in AR (Augmented Reality) and VR (Virtual Reality) projects.
*In Q2 2023, omni-channel sales in China's VR/AR market decreased by 51.2% year-on-year
According to the latest data released by RUNTO, in the second quarter of 2023, omni-channel sales in China's VR/AR market were 178,000 units, down 51.2% year-on-year. Among them, the sales volume of the online open retail market (excluding content e-commerce such as jitter and fast) accounted for 39.3% of omni-channel, down 40.8% year-on-year. In addition, the agency's data shows that VR online sales have fallen seriously, with a year-on-year decline of 60.9%; At the same time, the development of AR equipment has accelerated significantly, accounting for 38% of the overall online market of VR/AR equipment, sales increased by 258% year-on-year, sales increased by 169% year-on-year, and the average price decreased to 2828 yuan.
*The 19th Asian Games in Hangzhou officially released the "Asian Games Metaverse"
On the morning of August 10, the official metaverse release ceremony of the Asian Games was held in Hangzhou, Zhejiang Province. Hangzhou Asian Organizing Committee and China Mobile officially released the "Asian Games Metaverse" platform. This is the digital smart service of the Asian Games launched by the Hangzhou Asian Games in combination with the concept of "smart" hosting games. The "Asian Games Metaverse" integrates digital technologies such as AI intelligence, digital twins, and VR. Smart end users can enter the three creative spaces of the "Asian Games Metaverse": Asian Games venues, urban cultural tourism, and Asian Games personal collections through the "Smart Asian Games One-stop Pass", and experience Asian Games knowledge popularization and Q&A, virtual competition, meta-universe viewing, intelligent interaction, Asian Games personal digital collections and other projects.
*The Bay Area's first metaverse experience mall will bring a new immersive experience to consumers on September 28
On the afternoon of August 3, 2023, CRCC Nansha Huanyu City, the first Huanyu City in Guangzhou, jointly cooperated by CRCC and China Overseas Commercial Fortune Global 500 central enterprises, together with Chenjing Technology, a spatial computing company, held the signing ceremony of the "Future, Huanyu" metaverse strategic cooperation and the joint press conference of the space-based cultivation game DRAGON GO in the conference hall of CRCC Global Center, marking the official launch of the first immersive metaverse experience shopping center project in the Bay Area.
* The UK intends to spend £100 million on high-end AI chips
The British "Guardian" recently reported that the government intends to spend 100 million pounds to purchase artificial intelligence (AI) chips to gain a foothold for the UK in the global AI race. A previous report showed that the UK lacks the resources needed to develop AI, with fewer than 1,000 high-end GPU (graphics processing unit) chips available to researchers. The report recommends that more than 3,000 high-end GPU chips should be purchased as soon as possible.
*The metaverse industry service platform landed in Jiangning High-tech Zone
Recently, the FMIF Future Metaverse Innovation Conference with the theme of "AI Empowerment to Create the Future" was held in Nanjing International Expo Center. At the meeting, the metaverse industry research and incubation service platform was unveiled and landed in Jiangning High-tech Zone, helping to build the metaverse industry ecology in Jiangning District. It is reported that the platform is jointly built by Nanjing Metaverse Industry Association and Jiangning High-tech Zone. In the future, the platform will provide technical support and financial support for the existing enterprises of the metaverse in Jiangning High-tech Zone, and at the same time, it will attract leading enterprises in the metaverse for Jiangning High-tech Zone through fund investment promotion. As the "Nanjing Metaverse Industry Pilot Zone", Jiangning High-tech Zone organized a total of 14 key metaverse enterprises and platforms to participate in the exhibition, including Lingjing Metaverse Research Institute, Baidu Shift, Perfect World, Daxizhou, iSoftStone, Xiaoshi Technology, and Moshutuan.
3. Metaverse industry investment and financing
* Metaverse startup Roar Studios was acquired by Yuga Labs
On August 1, Yuga Labs has acquired metaverse startup Roar Studios, and Eric Reid, founder and CEO of Roar Studios, will serve as General Manager of Otherside, reporting to Chief Technology Officer Mike Seavers, and be responsible for Otherside's development vision, leading Otherside's development and production alongside the Yuga executive team. Roar Studios is the developer of ROAR, an immersive media experience where artists and fans can connect, collaborate, and compete in real time from anywhere.
* The large-model middleware manufacturer "Lanma Technology" completed tens of millions of yuan in Series A financing
According to a report by 36Kr on August 8, the large-model middleware manufacturer "Lanma Technology" completed tens of millions of yuan in Series A financing, which was invested by IDG Capital, Lianxin Capital and Atom Capital. It is reported that Lanma Technology was established in 2023 and is committed to building a new generation of automation platform based on large language models. Based on the underlying large language model, Lanma Technology provides an automation platform to learn people's skills in PC/mobile/conference scenarios in efficiency scenarios, and build its own unique multi-modal basic large model. The core team members of Lanma Technology come from YITU Technology, Alibaba, Tencent, Byte, IBM, Google and other domestic and foreign Internet companies and technology companies, and the current number of employees has reached about 60 people.
*The Hong Kong Polytechnic University established the Metaverse Lab and received a HK$10 million donation
On August 10, the Hong Kong Polytechnic University and Gaosheng Group, a Hong Kong listed company, jointly established the "Metaverse + Joint Lab". Gaosheng Group intends to donate HK$10 million to PolyU over the next 5 years. The newly established lab will extend metaverse technologies to enterprise collaboration, industrial applications, environmental protection and smart cities, energy management and sustainable supply chain systems. At present, The Hong Kong Polytechnic University has set up a number of master's programmes in blockchain technology, metaverse technology, artificial intelligence and big data computing, and added artificial intelligence and data analysis to undergraduate courses.
*One-stop digital collection e-commerce platform Eighteen Culture completed strategic investment
Recently, Eighteen Culture completed a strategic investment, and the investor is Houde Qianhai Fund. Post-investment valuation was not disclosed, accounting for 13%. Eighteen Culture is a one-stop digital collection e-commerce platform, committed to building a complete business ecology from creator discovery, content incubation, IP value discovery to application scenario operation, the platform will focus on Chinese traditional culture and modern and contemporary excellent cultural and creative content, establish a complete content ecological closed-loop chain of digital marketing, IP incubation, creator support, metaverse application and so on, and at the same time create a brand certification + creator-operated digital collection operation model, and continue to output high-quality collection content with cultural value for the domestic market.
4. Dynamic tracking of listed companies
*iFLYTEK: On August 15, the major version of the Spark model was upgraded
iFLYTEK said on the interactive platform that iFLYTEK began the construction of computing power infrastructure in 2009, built its own industry-class data center at its headquarters, and has built a deep learning computing platform with 7 centers in 4 cities. iFLYTEK's computing power not only fully meets the needs of AI algorithm model training, but also provides related AI services to millions of developers and other industry partners on the open platform. On August 15, the major version upgrade of the Spark model will upgrade code capabilities, open multimodal capabilities, knowledge Q&A and other capabilities, and will continue to iteratively improve.
* NVIDIA: Introducing the next-generation GH200 Grace Hopper super chip, which will go into production in the second quarter of 2024
Recently, NVIDIA announced an updated artificial intelligence (AI) processor to enhance chip capacity and speed, thereby consolidating the company's dominant position in this emerging market. Nvidia said at the Siggraph conference in Los Angeles that the Grace Hopper superchip, which combines graphics chips and processors, will benefit from a new type of memory. The product relies on high-bandwidth memory3, or HBM3e, which can access information at speeds of up to 5TB per second. Nvidia said the super chip, called GH200, will go into production in the second quarter of 2024.
Microsoft: Bing Chat will land in third-party browsers such as Chrome and Safari
Microsoft announced that the Bing Chat AI chatbot will cover more products, users can not only get through the Edge mobile browser, standalone Android and iOS apps, but also through third-party mobile browsers, such as Safari, Chrome.
*Tolls: In the second half of the year, it is planned to launch large models of online public opinion, public security, intellectual property and other industries
Tolls said on the interactive platform that the company has launched industry models for media, finance, and government affairs, and in the second half of this year, the company plans to launch industry models such as network public opinion, public security, intellectual property, law, and auditing. The company has not carried out direct business cooperation with NVIDIA.
*ZTE: It has built a GPU computing power cluster at Nanjing Binjiang Base to train large models with tens of billions of parameters
The 2023 China Computing Power (Infrastructure) Conference was held in Yinchuan on August 18-19. It was learned from the sub-forum held on the 18th that ZTE is building an end-to-end AI comprehensive solution and autonomous large model capabilities. At present, ZTE has built a GPU computing power cluster at the Nanjing Binjiang Base, and is training a large model with tens of billions of parameters. At the same time, ZTE is building a higher performance GPU cluster, and after the construction is completed, it will start large model training with hundreds of billions of parameters. The large models trained by the company will be used in conversational AI-assisted programming IDEs, code generation, test case generation, and telecom intelligent operation and maintenance.
*Zhidu Co., Ltd. and Guoguang released the world's first speaker equipped with both Wen Xin Yiyan and ChatGPT
According to the "Science and Technology Innovation Board Daily" reported on August 17, the new audio VIFA product jointly developed by Zhidu Co., Ltd. and Guoguang held a press conference on the evening of August 17. According to reports, this is the world's first speaker equipped with ChatGPT, and this AI speaker will be equipped with both Wen Xin Yiyan and ChatGPT, and will be released in the United States first.
*Zhouming Technology: It has obtained a large number of cooperation opportunities with AI leading enterprises, such as Microsoft, Baidu, iFLYTEK, etc
In a recent survey by investors, Zhouming Technology said that the use of AI large models for derivative application development is to meet the needs of the company's business development. This not only avoids a large amount of upfront investment in the competition of large models, but also obtains a large number of cooperation opportunities with AI leading enterprises, such as Microsoft, Baidu, iFLYTEK, etc., and establishes a good cooperative relationship. In the research and development of AI large model products, the company has tested the compatibility and use effect of a variety of large models in various scenarios and configurations, developed new tools and systems with independent intellectual property rights, and launched extremely vivid virtual digital humans and related IP products.
Metaverse Industry Watch Monthly
4. Kunshan Metaverse Topic
1. Kunshan metaverse industry planning
In October 2022, the Ministry of Industry and Information Technology and other five departments jointly issued the Action Plan for the Integrated Development of Virtual Reality and Industry Applications (2022-2026), proposing that the overall scale of the national virtual reality industry will exceed 350 billion yuan by 2026. Since then, the Economic Work Conference of the Provincial Party Committee and the Suzhou Municipal Party Committee have made arrangements for the layout of the metaverse industry, and the "Guiding Opinions on the Cultivation of Metaverse Industry in Suzhou" clearly "supports Kunshan to accelerate the construction of a metaverse industry agglomeration highland".
In this context, on December 9, 2022, the Kunshan Municipal People's Government issued the "Kunshan Metaverse Industry Innovation and Development Action Plan (2022-2025)", which intends to build "the metaverse industry looks at Kunshan, and the development of the metaverse industry comes to Kunshan" to become the latest symbol of the city. Kunshan aims at the development of the next 5-10 years, and regards the metaverse as an important "track" for transformation, upgrading and innovative development.
* Development goals
By 2025, the scale of "metaverse" related industries will reach 100 billion yuan, more than 15 typical application scenario projects will be built, more than 5 leading enterprises with international competitiveness will be cultivated, more than 100 metaverse "specialized, specialized and new" small and medium-sized enterprises will be built, the whole industry chain covering hardware, software, content and applications will be built, and the industrial development fund will be well used, the metaverse public service platform will be built, and the metaverse industry innovation research institute will radiate across the country, and the metaverse high-end talent attraction and industrial incubator and accelerator will be builtThe construction of characteristic industrial parks has achieved results.
* Build a metaverse headquarters base
Relying on Yunkun Building and Metaverse Industrial Park, build an industrial complex and industrial park of more than 300,000 square meters integrating R&D design, advanced manufacturing, and scene construction, fully meet the needs of enterprise R&D, trial production, pilot test, testing, display, etc., and promote Yunkun Building to become a headquarters form with metaverse characteristics, making it a landmark of Kunshan Metaverse industry.
* Two metaverse public service platforms
That is, the Innovation Center and the Experience Center. The Innovation Center focuses on major national and provincial science and technology projects to carry out key technology research, tracks and serves a number of high-precision enterprises in metaverse-related product and technology research and development, jointly carries out metaverse-related technology application research, promotes the transformation of achievements, and provides all-round support services such as technology, finance, law, and intellectual property rights for micro, small and medium-sized enterprises and entrepreneurs in the metaverse ecosystem. The experience center builds themed science popularization halls around application scenarios such as industrial metaverse, cultural and sports tourism metaverse, smart city metaverse, education metaverse, and commercial service metaverse, introduces metaverse service layer enterprises, improves business facilities, launches metaverse display, experience and other services, and promotes metaverse applications. Relying on the experience center, build a Kunshan metaverse cloud living room, strengthen corporate image promotion, metaverse technology product experience, exhibition sales, business negotiation, factory through train shopping and other services, and create an external window for virtual and real interaction metaverse science popularization display and exchange.
* Three major development priorities
Consolidate the underlying technical support capabilities, build the foundation for industrial development, and focus on the development of near-eye display technology, light field display, holographic display, perceptual interaction technology, and content production technology. Advanced computing technology, network transmission technology, digital security technology, etc.
Improve the supply of software and hardware products, build a leading industrial ecology, and focus on the development of core components, terminal peripherals, software tools, business operation platforms, etc.
Promote the empowerment of metaverse applications and accelerate the development of industrial digital innovation. Create new digital consumption formats of virtual and real interactive entertainment performances, virtual and real interactive cultural and sports tourism, and virtual and real interactive communication media, seize the new opportunities of virtual and real interactive industrial manufacturing, virtual and real interactive education and training, virtual and real interactive medical health, and virtual and real interactive business and trade exhibitions, and improve the new government governance model of virtual and real interactive smart city, virtual and real interactive intelligent transportation, and virtual and real interactive safety and emergency response
* Five major projects
1) Leading enterprise cultivation project: support local leading enterprises to become bigger and stronger, and carry out the investment promotion layout of key enterprises.
2) Industrial carrier construction project: build a metaverse characteristic industrial park.
3) Digital infrastructure construction project: consolidate communication network infrastructure, coordinate the deployment of computing power infrastructure, and optimize and upgrade new technology infrastructure.
4) Industrial brand building project: create a metaverse industry characteristic brand conference.
5) Industrial Ecological Improvement Project: Build a platform for tackling common metaverse technologies, build a metaverse intellectual property industry incubation platform, and expand the Kunshan Metaverse Industry Alliance.
*Three major safeguards
1) Strengthen organizational safeguards: Establish a leading group for the innovation and development of the metaverse industry to strengthen the overall promotion and supervision and evaluation of major policies and key tasks for the development of the metaverse industry.
2) Increase policy support: Coordinate the use of software information and digital economy support policies, strengthen support for metaverse scientific and technological innovation, system research and development, application promotion, and industrial development, focus on supporting a number of benchmark enterprises in the metaverse field, and form a number of characteristic products and demonstration platforms.
3) Strengthen talent support: regularly sort out the talent needs in key areas of the metaverse, actively attract high-tech enterprises and high-level institutions, build a carrier for talent introduction and cultivation, entrepreneurship empowerment, implement industrial talent introduction, promote talent attraction with investment attraction, and rely on major projects to promote the overall introduction of talent teams.
2. Kunshan metaverse industry tracking
Since September 2022, the Kunshan Municipal Government has gradually established the industrial goal of "looking at Kunshan for the metaverse industry and developing the metaverse industry in Kunshan" with the special study meeting on "Metaverse Technology Application and Industrial Development" as the starting point.
On September 9, 2022, the Theoretical Learning Center Group of the Kunshan Municipal Party Committee held a special study meeting on "Metaverse Technology Application and Industrial Development"; At the end of the same month, Kunshan held a consultation meeting on the development strategy of the metaverse industry. This is the first time that Kunshan has used VR virtual reality technology to hold the opening ceremony in the metaverse space. Subsequently, the Kunshan Metaverse Industry Ecological Alliance was established, a metaverse industry investment sub-fund with a total scale of 1 billion yuan was established, and Yunkun Building, the headquarters base for the development of the Kunshan metaverse industry, was unveiled. On December 9, 2022, the Kunshan Metaverse Industry Innovation and Development Action Plan (2022-2025) was released.
Since entering 2023, Kunshan has continued to make efforts in the direction of the metaverse.
Hold a metaverse product exhibition
On February 15, the 2023 Metaverse Products Exhibition attracted more than 30 well-known enterprises and institutions to participate in the exhibition, and nearly 100 metaverse products or technologies were unveiled;
Held the 2023 Spring Conference of the Metaverse Industry Conference
On February 16, the Metaverse Industry Conference 2023 Spring Conference opened at the Kunshan International Convention and Exhibition Center. At the opening ceremony, the construction of the Kunshan Metaverse Pilot Demonstration Zone was launched, and it was proposed that by 2025, the scale of metaverse-related industries will reach 100 billion yuan, more than 15 typical application scenario projects will be completed, more than 5 internationally competitive leading enterprises and more than 100 metaverse "specialized, specialized and new" small and medium-sized enterprises will be cultivated, and the metaverse industry agglomeration highland, technological innovation highland, industry application demonstration highland and policy pilot highland will be accelerated.
Signed a contract with Microsoft to create an industrial metaverse ecosystem based on Microsoft products and technologies
On March 3, the Kunshan Municipal Government and Microsoft (China) Co., Ltd. signed a strategic cooperation agreement, and Microsoft China's first industrial metaverse application center project settled in Kunshan High-tech Zone.
Kunshan cooperates with Microsoft to build an industrial metaverse ecosystem based on Microsoft products and technologies, and to empower enterprises in China.
Hold the 2023 Kunshan Metaverse International Equipment Exhibition
On June 27, the "2023 Metaverse Equipment Exhibition and Metaverse Empowering Digital China Construction Industry Forum" hosted by the "2023 Kunshan Metaverse International Equipment Exhibition" hosted by the Kunshan Municipal People's Government and Suzhou Municipal Bureau of Industry and Information Technology was successfully held in Kunshan City, Suzhou.
Wang Shijiang, Vice President of China Electronics Information Industry Development Research Institute, Li Qiang, Deputy Director of Jiangsu Provincial Department of Industry and Information Technology, Chen Simin, Director of the High-tech Division of the Department of Science and Technology of the Ministry of Industry and Information Technology, Wang Lijun, Foreign Academician of the Russian Academy of Engineering and Chairman of the AR/VR Technical Committee of the International Information Display Society (China), Zhou Wei, Secretary of the Kunshan Municipal Party Committee, Chen Liyan, Deputy Secretary of the Municipal Party Committee and Mayor, Guan Fengliang, Chairman of the CPPCC and other municipal leaders attended the opening ceremony of the Metaverse Equipment Exhibition.
Kunshan Metaverse Experience Center was officially opened
On July 28, 2023, the Kunshan Metaverse Experience Center designed and built by Chuangjie Media has been officially opened as an important promotion platform for Kunshan to display the achievements of the metaverse industry. Kunshan Metaverse Experience Center integrates a number of cutting-edge metaverse application technologies, from AR augmented reality to artificial intelligence, from virtual digital humans to VR interactive experiences, showing the phased achievements of Kunshan in the construction of metaverse industry ecology and project attraction, and depicting a beautiful picture of the application of metaverse in future life.
3. Kunshan Metaverse Company News
Superstar Legend was listed on the Hong Kong Stock Exchange, becoming the "first share" listed in Kunshan Metaverse industry
On July 13, Superstar Legend Group Co., Ltd., an enterprise in the field of digital entertainment, was listed on the main board of the Hong Kong Stock Exchange, becoming the "first share" listed on the Kunshan Metaverse industry. There are 49 settled enterprises in the Cross-Strait Digital Entertainment Industrial Park of Huaqiao Dream World, where the superstar legendary headquarters is located, and the first batch of 30 well-known enterprises in the metaverse industry at the Yunkun Building Metaverse Headquarters Base of Kunshan Development Zone have successfully settled in. On the sixth "Kunshan Guyanwu Day" on July 15, Qiandeng Town launched the "Tinglin Journey - Traces" metaverse immersive experience tour digital cultural tourism scene, which has become a new practice exploration of Kunshan to actively lay out a new track of digital economy and empower the development of cultural industry with metaverse.
4. Kunshan metaverse layout resource map
(Only some representative organizations are selected)
Metaverse Industry Watch Monthly
V. Risk Statement
This report does not represent investment advice, does not make any prediction of any stock, please bear the investment risk. The concept hype will not last long, and I hope that readers and friends can look at the meta-universe with a venture capital vision, a positive attitude and long-term concepts.