Lumi, an oral nutrition and beauty brand, and Tsubaki Tea Drink jointly launched "Beauty Fruit Tea" - Lumi Berry Collagen Water, which is now available in Chunfeng stores nationwide and its online takeaway platform.
Since its establishment in 2007, Lumi brand has focused on health and beauty for 16 years, and is committed to bringing high-quality oral nutrition beauty products to consumers. Insist on drawing strength from nature's nutritional treasure house, and provide Chinese women with healthy and beautiful solutions from the inside out with high-quality products and services. The star product Lumi collagen peptide liquid drink (small red bottle) has been selling well for 16 years and has been loved by millions of consumers.
Chunfeng Tea Drink is a new consumer tea brand rooted in traditional tea culture, advocating new health preservation concepts, distinguishing health care products and launching a series of "new Chinese" tea products aimed at the health and unburdened health of "health school" young people, lowering the threshold of health preservation, so that health culture is no longer exclusive to middle-aged and elderly people.
The product concepts of Lumi and Chunfeng are built on the three points of health, focus on raw materials and new health, and the brand background of advocating a healthy new life coincides, so that this joint activity bursts into a tacit spark.
Nowadays, tea products are not only a drink, but also a specific social way formed by changes in consumption concepts, and the social attributes of tea products are becoming more and more communicable. The two brands said that this cooperation is not only joint marketing, but also jointly create innovative health tea products aimed at emerging young consumer groups, convey the young life attitude of health and beauty, and make health care lighter and more interesting.
Beauty and health care is a social topic that young women can't bypass, both to become beautiful and healthy and daily convenient, both to nourish ingredients and to drink and interesting, Lumi keenly insight into the health needs of young people, joined hands with Tsubaki Feng Tea to jointly create this joint cooperation product - Lumi Berry Collagen Water.
Each cup of Lumi berry collagen water is added about 1/2 bottle of Lumi MP6000 collagen peptide liquid drink≈ containing 3000mg of small molecule fish collagen peptide, molecular weight < 1000 daltons, which can be directly absorbed by the human intestine.
The real material is full of fruity flavor, hibiselle hawthorn tea base + strawberry pulp
Each cup of Lumi berry collagen water also specially added the Tsubaki Feng Tea Drink exclusive research and development of Roselle hawthorn tea base, full of anthocyanins, K oxidation, improve complexion, nourish yin and heat, nourish the skin effect, slightly floral fragrance back to the sweet and sour hawthorn, rich and layered taste.
And each cup is full of whole fresh large strawberries, large fruit pieces, chewed full pulp, natural sweet and sour taste. Every bite is a refreshing sweet taste full of happiness, refreshing and low burden.
Summer shopping sweaty, a cup of Lumi berry collagen water to replenish the loss of collagen can also enjoy a fruity full of refreshing feeling, easy health and beauty, is a summer road pressure road to relieve the heat and relieve fatigue.
Red Qi Yangren is a cup of "red" own milk tea
Lumi's classic "Little Red Bottle" and Tsubaki Feng Red Qi Tea Base form "Red CP", so that every sip is nourished by red qi, and the yellow qi is more beautiful and confident at any time.
The joint product [Lumi Berry Collagen Water] is based on red qi and nourishing people's face and confidence as the main selling point. Directly poke at the pain points of female consumers and lay a solid foundation for the word-of-mouth reputation of co-branded products. The two brands continue to link, on August 17, the day the product was launched, customers checked in, in Xiaohongshu "attacked" the topic of the joint activity, this joint activity not only resonated with young consumers, but also a "taste" of old customers, collagen drink into the new tea drink will collide with what kind of spark, people are looking forward to it.