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Text|Xiaoyu
Editor|Xiaoyu
preface
The attendance at the concert was less than 20%, and Wang Feng had to reflect!
With the advent of the era of online new media, entertainment idols have moved from the TV screen to the Internet stage, and talent shows such as The Voice have also become an important platform for creating new idols. Wang Feng, Yang Kun, Na Ying, etc. have benefited a lot from the show, and their popularity has risen and the concert venue is full.
However, a sudden Internet singer Dao Lang "set off a storm of ticket refunds" with a song "Rakshasa Sea Market", breaking their prosperous scene. In the face of fans who suddenly defected, can the scene of Wang Feng's concert be calm? How will Yang Kun resolve the crisis? Can Na Ying's box office pick up? The earthquake in the entertainment industry has already happened...
Wang Feng's attendance at the concert was low, influenced by the "Rakshasa Sea City"
On August 3, Wang Feng held a solo concert at Beijing MasterCard Center. At the beginning of the performance, the atmosphere was very warm and high, and the audience waved glow sticks, passing back and forth with Wang Feng's singing. But just at halftime, an unexpected scene suddenly appeared, and part of the audience gathered together and began to shout "Dao Lang, want to refund the ticket". The wave grew louder, and the rest of the audience echoed it.
The scene instantly became very awkward and deserted. In this regard, Wang Feng did not respond positively to the audience's request on stage, but continued to sing his song, showing a professional attitude. Subsequently, some media disclosed that the audience who asked for a refund was affected by Dao Lang's song "Rakshasa Sea Market" and had a slight remark on Wang Feng and The Voice program, so they expressed their dissatisfaction at the concert. This also directly led to the sluggish atmosphere of Wang Feng's concert.
After the refund of tickets for Wang Feng's concert, a reporter filmed the empty seating area at the concert site, and the entire venue was empty. Statistics show that the attendance rate of this concert is less than 20%, which is a strong contrast to the 1,000% full attendance of Wang Feng's previous concert.
The photos taken clearly show that the seats in the large auditorium are empty, indicating that there are very few spectators who actually attend the concert. Without the cooperation and enthusiastic response of the fans, the atmosphere on the stage was much cooler. The empty venue became the best illustration of the concert's slump. Wang Feng's box office and popularity of this performance have been significantly impacted.
According to insiders, in the later part of the concert, the organizers hurriedly put in a large number of spectators for free to fill the empty space. They hope to save the deserted atmosphere by increasing the number of people.
But these late audience members admitted that they were not familiar with Wang Feng and had not heard many songs, purely because there was a free place, so they came to make this lively. They also had no positive response to Wang Feng's performance at all. These passive audience members could not raise the atmosphere of the scene at all, but it seemed that the popularity of the concert was low. Wang Feng's box office has completely fallen into a trough, which shows that Dao Lang's impact has been deeply rooted in the hearts of the people.
After the refund turmoil, Wang Feng quickly issued a long statement on the matter through official channels, mainly expounding his views on Dao Lang. He said that he did not dislike or look down on Dao Lang, an Internet singer, and even admired Dao Lang's creative talent and singing voice very much. He hopes that fans will not have irrational antagonistic emotions because of idol ideas.
Wang Feng said that he would continue to work hard to make music with his heart and respect the efforts of every musician. The speech was seen as an attempt to ease the antagonism among fans and instead focus on the music itself. However, Wang Feng's statement did not curb the continued fermentation of the refund storm, which shows that Dao Lang's impact on the good voice is a foregone conclusion.
Yang Kun's concert also encountered the audience leaving the scene to refund tickets
In mid-August, Yang Kun held a solo concert at the Shanghai Gymnasium. At the opening, the fans were excited, holding up support goods and glow sticks to call the idols. The concert went very smoothly at the beginning, and Yang Kun brought a number of popular hits. Fans chanted the lyrics, and the atmosphere reached its climax.
But just after halftime, the stage came back on, and something unexpected happened. Some spectators began to shout "Dao Lang, I want to refund the ticket", and got up and left the scene. The request for a refund immediately spread throughout the audience, and the originally enthusiastic atmosphere quickly cooled down. Yang Kun's concert copied the template of Wang Feng's ticket refund event, which shows the influence of Dao Lang.
At Yang Kun's concert, the fans who shouted for the refund quickly took action, not only shouting slogans, but also leaving the scene en masse. At first, only a few people were refunding tickets, and later more and more fans also got up and shouted for refunds, and the number of people became larger and larger.
They walked through the aisle in groups of three or five, holding up the aid and leaving the concert venue, with no intention of continuing to watch the performance. According to the video, it is mainly young fans who show a strong willingness to refund tickets, which also reflects the characteristics of young people chasing online popularity more. A large-scale wave of ticket refunds occurred in the middle of Yang Kun's concert, which directly caused the entire atmosphere to plummet.
After the fan ticket refund incident, Yang Kun quickly posted through social media to express his opinion. He said that he was very surprised and surprised by the refund of tickets for this concert, because he has been actively preparing and wants to bring wonderful performances to fans.
He expressed great disappointment with the outcome. At the same time, Yang Kun also said that he would listen carefully to the feedback of fans and actively improve the singing links in the future to present better works. He thanked the fans for their understanding and support, and hoped that everyone would continue to give encouragement and work together to create better musical works. Although Yang Kun showed humility, the impact of this ticket refund storm has been determined, showing Dao Lang's impact on The Voice mentors.
Many of Na Ying's performances were dismal at the box office and announced their cancellation
In September, Na Ying was scheduled to participate in the Spring Wave Music Festival held by the Shanghai Oriental Art Center. This music festival gathered many A-list singers to participate, and Na Ying was also on the list. But just two days before the opening, the organizers suddenly issued a statement, announcing that Na Ying could not participate in the performance due to "physical reasons".
The statement expressed great regret that Na Ying's wonderful performance could not be presented. This sudden statement immediately sparked heated discussions among fans. Everyone is speculating about the reason for Na Ying's sudden withdrawal. Later, it was revealed that in fact, Na Ying just wanted to avoid the storm of public opinion, because she was also stained with Dao Lang's "gunpowder smell", so she found an excuse to shirk the performance.
The day after the festival organizers claimed that Na Ying was "ill" and could not participate, fans bumped into Na Ying himself, who was on vacation, abroad. That heroic look is radiant, in good spirits, and does not look sick at all.
Fans also took close photos with Na Ying and uploaded them online, and these photos immediately put a big question mark on the organizer's statement. Na Ying is obviously lying to find an excuse to shirk the performance, and the real reason is actually understood by everyone, that is, to avoid the negative impact caused by Dao Lang.
In October, Na Ying originally planned to hold a solo concert in Macau. As soon as the ticket for this concert opened, it encountered a cold market response. Compared with the ticket price of about 2,000 for other singers, the ticket price of Na Ying's concert is as high as 5,000 yuan, but the sales are still very dismal.
During the ticket sales cycle, a large number of seats on Na Ying's ticketing website were idle and unsold, and it was clear that everyone lacked interest in this concert. In the end, Na Ying's team could only announce the cancellation of the Macau concert to avoid a larger box office. This also confirms from another side that Na Ying has lost its popularity in the market.
The reason why the ticket price of Na Ying's concert is high also caused discussion, the general singer's ticket price is 1000-2000 yuan, but Na Ying's highest ticket price reached 5000 yuan, which is very unreasonable compared with its ticket price. In contrast to singers of the same period such as Sun Nan and Yu Kewei, the ticket price did not exceed 2000. Fans have expressed that they cannot accept such high pricing, which has led to low sales. The exorbitant ticket price also proves that Na Ying has no appeal, and the enthusiasm of fans has faded. She also set a high price to save the box office, but encountered Waterloo.
Na Ying's frequent cancellation of performances and events is ostensibly under the pretext of "physical reasons", but everyone clearly knows that the real reason behind it is the pressure of public opinion. Na Ying publicly defended The Voice many times, but was impeached by netizens; She was again related to the refund turmoil, and there was no more market. Therefore, Na Yingcai avoided the performance through various means, but it was difficult to escape the negative impact. These events all confirm that Dao Lang's impact on The Voice mentor is a foregone conclusion.
All three are good voice mentors and were affected by the suspension of the show
In September, Na Ying was scheduled to participate in the Spring Wave Music Festival held by the Shanghai Oriental Art Center. This music festival gathered many A-list singers to participate, and Na Ying was also on the list. But just two days before the opening, the organizers suddenly issued a statement, announcing that Na Ying could not participate in the performance due to "physical reasons".
The statement expressed great regret that Na Ying's wonderful performance could not be presented. This sudden statement immediately sparked heated discussions among fans. Everyone is speculating about the reason for Na Ying's sudden withdrawal. Later, it was revealed that in fact, Na Ying just wanted to avoid the storm of public opinion, because she was also stained with Dao Lang's "gunpowder smell", so she found an excuse to shirk the performance.
The day after the festival organizers claimed that Na Ying was "ill" and could not participate, fans bumped into Na Ying himself, who was on vacation, abroad. That heroic look is radiant, in good spirits, and does not look sick at all. Fans also took close photos with Na Ying and uploaded them online, and these photos immediately put a big question mark on the organizer's statement. Na Ying is obviously lying to find an excuse to shirk the performance, and the real reason is actually understood by everyone, that is, to avoid the negative impact caused by Dao Lang.
In October, Na Ying originally planned to hold a solo concert in Macau. As soon as the ticket for this concert opened, it encountered a cold market response. Compared with the ticket price of about 2,000 for other singers, the ticket price of Na Ying's concert is as high as 5,000 yuan, but the sales are still very dismal. During the ticket sales cycle, a large number of seats on Na Ying's ticketing website were idle and unsold, and it was clear that everyone lacked interest in this concert. In the end, Na Ying's team could only announce the cancellation of the Macau concert to avoid a larger box office. This also confirms from another side that Na Ying has lost its popularity in the market.
The reason why the ticket price of Na Ying's concert is high also caused discussion, the general singer's ticket price is 1000-2000 yuan, but Na Ying's highest ticket price reached 5000 yuan, which is very unreasonable compared with its ticket price. In contrast to singers of the same period such as Sun Nan and Yu Kewei, the ticket price did not exceed 2000. Fans have expressed that they cannot accept such high pricing, which has led to low sales. The exorbitant ticket price also proves that Na Ying has no appeal, and the enthusiasm of fans has faded. She also set a high price to save the box office, but encountered Waterloo.
Na Ying's frequent cancellation of performances and events is ostensibly under the pretext of "physical reasons", but everyone clearly knows that the real reason behind it is the pressure of public opinion. Na Ying publicly defended The Voice many times, but was impeached by netizens; She was again related to the refund turmoil, and there was no more market. Therefore, Na Yingcai avoided the performance through various means, but it was difficult to escape the negative impact. These events all confirm that Dao Lang's impact on The Voice mentor is a foregone conclusion.
Public evaluation has changed significantly, and artists are facing adjustments
It can be seen from this wave of ticket refunds by Wang Feng, Yang Kun and Na Ying that the evaluation and attitude of the public and fans to The Voice program has changed significantly. In the past, everyone sought out the Good Voice mentor, but under the impact of Dao Lang's songs, the public's views were overwhelmed, and they lost enthusiasm and patience for the Good Voice stars who were previously packaged and respected. The signals of important changes in people's aesthetics and attitudes are highlighted in this wave of ticket refunds. Worship in the past has become history, and the public's choice is more rational, which brings new adjustments to the entertainment industry.
In the face of changes in public opinion, artists need to face up to the objective status quo and make positive adjustments in performance and creation in order to win market recognition. Wang Feng, Yang Kun, and Na Ying should all seriously reflect, no longer rely solely on the aura of good voice, but provide better works and speak through strength. They need to be more interactive in stage performances, and they need to be real in their creations, rather than stuck in old models. Only by continuous progress can we regain popular support. Otherwise, you will still face the embarrassment of declining sales.
By summarizing recent ticket refund incidents and market responses, this article reflects important changes in people's aesthetics. In the past, it was the era when packaging and marketing were enough, and now the public needs really good works to vote for it. Dao Lang's explosion is the product and signal of this transformation. The article tells this wave of events, inspiring the entertainment industry to learn lessons from changes in public opinion, and constantly precipitate and improve, limited to the personal packaging of artists. Only by returning to the content itself can it resonate for a long time.
This wave of ticket refund craze is undoubtedly the first blow in the entire entertainment industry, but in the long run, it also points out a new direction for artists. The people's taste is improving and they want to see more realistic and moving performances, which provides new opportunities for artists. They should fundamentally rethink their musical output, break the packaging thinking, and really impress the listener with their hearts. With the right direction, artists can be reborn through this event and find new possibilities that truly fit in with the public.
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