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- Source/Chief Business Intelligence
- Author/Chief Business Intelligence
Introduction: Recently, Cai Lei, who suffers from frostbite, once again rushed to the hot search, it turned out that he was terminally ill, there was no cure, and he was preparing for the aftermath, looking for a successor, intending to donate the remains, he said that he had calmly accepted death.
Cai Lei, a legendary man with an ordinary family who relied on his own ability to fight to the vice president of Jingdong Group, at the peak of his career, "old son" Cai Lei, should have enjoyed his full life, but did not expect that not long after his son was born, he was diagnosed with frostbite at the age of 41.
It is clear that his life has just kicked off a gorgeous prologue, but he is about to go to the end of his life, in other words, everyone has to lament the injustice of fate, so at that time Cai Lei naturally refused to bow to fate, I don't know how many ways he tried, how many times he sought medical treatment, but in the end there was nothing to do, finally, he had no choice but to bow to fate and admit defeat.
01. From the president to the live broadcast to bring goods, you must also cut leeks if you are sick?
Cai Lei, as the co-founder and CEO of "JD.com", is worth more than 100 million assets, it stands to reason that he does not worry about eating and wearing, even if he spends 100 million a year to tip female anchors.
But after suffering from frostbite in 19 years, it seems to have hollowed out the family in a few years? On September 21, 2022, he officially started live streaming on Douyin, and because of this live broadcast event, he was also on Weibo hot search.
A collective vice president of Jingdong "reduced to" to cut leeks live to sell goods? This sentence was very explosive when I heard it, which also attracted many melon-eating people to watch.
Soon, the next day, Cai Lei's account announced his "battle results" yesterday to the whole network, and in less than two hours of live broadcasting, his live broadcast room sold nearly 80,000 yuan of goods, more than 7,000 people entered the live broadcast room, with a transaction rate of 14.4%, and fans also quickly rose from dozens to more than 10,000.
Although this result is not much better than those big Internet celebrities, it has already been distributed a lot of porridge on this live broadcast platform with more monks and less porridge. But there are still many people who are very strange, how can he, a vice president with assets of hundreds of millions, also want to share a piece of the pie with the person who started the live broadcast?
In this regard, in the face of doubts, Cai Lei responded one by one in the video, saying that now frostbite has reached the point where he cannot take care of himself, the muscles of his legs and neck have atrophied, and now he can't even hold his mobile phone, let alone type.
But even so, he must insist on live broadcasting, make videos to make money, he said, he wants to bring some high-quality and cheap goods value services to consumers through live broadcasting, and also wants to make money, because his ALS research team needs money.
He has invested too much energy in this research, even if it is unfavorable to say, he must insist on shooting videos and live broadcasts, just hoping to manage this account well and make a little more money.
From clothes to makeup, milk powder snacks, he basically dabbles in everything. This made netizens who thought he was coming to cut leeks very much admired at first, and they all supported his delivery business and admired him from the bottom of their hearts.
Cai Lei is really racing against death, he knows that time is short, so even if it is the Spring Festival he has to work, start live broadcasts, basically only sleep a few hours a day, wake up and start working again.
However, there are also many people in the comment area who see Cai Lei's appearance and insist on the live broadcast every time, and they are very distressed, and they all come to support his condition, saying where he saw the home remedies and what kind of divine doctor he encountered, suggesting that he try it.
But how could Cai Lei, such a smart businessman, not have imagined that he had already tried all kinds of methods like a holy farmer tasting a hundred herbs, and even began to believe in Buddhism and immortals, so that he was deceived by tens of millions.
02. Rushed to the hospital and was deceived by tens of millions
In the year when he was just sick, Cai Lei did not want to be knocked down by the disease, he looked at his newborn son, his son was about to start his new life, but he was about to die, and in the end, even holding his son was a luxury, he couldn't accept it at all.
He thought, I have money and high IQ, and good connections, even if frostbite has a 90% fatality rate, there is no treatment, can only wait for death, usually patients can only live 3-5 years, but he does not believe in life, he began to constantly look for remedies in the people.
For this reason, he asked for medicine, and basically tried any medicine. Many charlatans also targeted his money, some pretended to be aliens, saying that there was high technology, and some said that they were queen mothers, and there was a panacea in their hands.
These normal people basically knew that they were deceiving people when they heard it, but at that time, Cai Lei believed it, because he needed to grasp a life-saving straw too much.
There is a saying that in the past, if you didn't ask for anything, you didn't believe it, but now you have to believe if you ask for something, which is similar to the truth that modern people like to put on the god of wealth.
Therefore, this makes Cai Lei's family, who already invested a lot of money in the research of frostbite team, even worse.
But also because he was constantly deceived, Cai Lei gradually extinguished the idea of seeking medical treatment, stopped tossing, and began to focus on making money.
It is also regrettable to say that Cai Lei, who suffered from frostbite, was only 41 years old at that time, and you must know that men are still a potential stock at the age of forty.
Cai Lei is very hardworking, in the industry, he has a nickname called "Desperate Sanlang" advocating "efficiency first" He defines himself as "a problem solver."
He became the chief tax agent of Vanke at the age of 29, left Vanke at the age of 33 and came to JD.com, which is another place for him to show his talents. Soon, with his efforts, he brought dozens of times the company's income and successfully supported the company's listing.
But it was this unusual, unwilling to admit defeat that made him not only think that he would be cured after he got sick, but also let people who thought of the disease all over the world heal.
03. Rescue patients with frostbite and invest heavily in drug development
Great people are naturally not born great, at the beginning, Cai Lei was also very worried and anxious, he was worried, as long as he thought that he could no longer move in the future, his heart was like a knife, and he once fell into a desperate situation.
Fortunately, with the encouragement of his wife and family, he finally cheered up, he decided to make the impossible possible, and he resolutely began to create a team to recruit medical technology talents and develop special drugs for the treatment of frostbite.
He first founded Beijing Ascon Medical Technology Company.
It has also established a patient mutual aid platform of "Gradual Healing Mutual Aid Home", which has become the world's largest civil frostbite data platform.
He founded a non-profit organization with frostbite, participated in more than 200 roadshow of investment institutions, and arranged his work to the fullest, with almost no personal time, which also made his wife very distressed, but he said that he had little time left, and he had to race against time.
At present, the scale of his R&D of special drugs for frostbite has exceeded 30 people, and there are 10 R&D technicians in the main backbone.
Although there are not many people, to overcome a medical problem that the whole world cannot overcome, it is a process from 0 to 1, which requires a huge capital chain, so in general, it is initiated by the state.
In order to maintain the team's source of funds, Cai Lei sold houses, sold stocks, and invested almost all his savings into the project, for which he has invested a total of one billion in the past three years. In order to save money, he personally acted as a drug tester and conducted many drug trials before and after, which aggravated his condition.
Someone interviewed him, even if he tried so hard, the successful result could not be his turn as a person who had already written his will, so why bother?
Cai Lei replied like this - he can't take the turn of hope, but he hopes that a generation of patients can have hope.
As time went by, Cai Lei's condition deteriorated more and more, and now he needs help to walk, but he still hopes to do more and do more for the patient, even if he is a patient himself.
Cai Lei also gradually saw the end of his life, so he also decided to sign a body donation agreement to donate the body, so that he could contribute to the medical cause in the end.
He is not a giant, but he can be compared to a giant, with his weak body to support the future of frostbite patients, but all this is not only his own efforts, but also the wife who continues to support him on the side, who is 11 years younger than him.
04, even if the thousands of gold are scattered, his wife still accompanies Cai Lei without turning back
In fact, on this road that has no end to it, there has always been a person holding a torch to illuminate, helping this Cai Lei down the road ahead, that is his wife - Duan Rui.
When Cai Lei met Duan Rui, he was already a forty-year-old middle-aged uncle, and his wife was 11 years younger than him, but the two were not defeated by the age difference, they met and fell in love, and soon entered the palace of marriage, but after the birth of their son, bad news also came.
Cai Lei is very painful for this, he knows that his life will wither step by step, but his wife is different, she is still so young, so beautiful, she still has a good life, should not be dragged down by his sick seedling.
For this reason, he carefully asked his wife for divorce, he hoped that her would agree, but at the same time he was afraid that her wife would agree, maybe this is what love looks like to the extreme.
When his wife knew that her lover wanted to divorce her, she immediately became angry, and she said that she would not leave him, let alone give up on him, just as she would not give up on herself.
After that, his wife has been taking care of Cai Lei meticulously, no matter how hard or tired he is, he has never complained, but she will accuse Cai Lei of not taking good care of himself after he is overworked.
When Cai Lei proposed to establish a research team for frostbite, Duan Rui also expressed support, and she has been silently holding up an umbrella behind his back to cover his rain.
Later, because Cai Lei even had difficulty eating and drinking, Duan Rui had to quit her audit job, which she had always been proud of, and concentrate on taking care of her husband, who was no longer able to take care of himself, at home.
This year, Cai Lei, who lacked a source of funds, began to sell goods on Douyin live broadcast, but Cai Lei couldn't even say clearly, how could he sell goods? So this burden fell on Duan Rui, a live broadcast, most of the time Duan Rui was talking, gushing about the goods.
On the screen, she never shows her sadness, always looks happy, full of vitality and hope, and her smile infects many people who enter the live broadcast room.
Later, Cai Lei published a book called "Believe", and his wife also spared no effort to promote this book, she hoped that more people could see her husband's struggle and courage not to admit defeat, and also hoped to make more money for scientific research funds.
Duan Rui used her actions to tell her husband, if you don't have a backing, then I will be your backing.
This two-way love moved netizens, who sincerely hoped that God would give the couple a miracle.
05. Conclusion
Cai Lei's former boss, Jingdong boss Liu Qiangdong, learned of the incident and issued a new rule that if his employees fell ill, he would raise their children to adulthood.
This pattern, JD.com deserves to make money, and it is well deserved to be a leader.
Having said that, although Cai Lei has begun his own affairs and is looking for the company and team heir, we still hope that a miracle will happen to him, although there is no case of frostbite cured in the world, but maybe, maybe Cai Lei is the chosen son?
Just like the title of his book, "Believe", I believe that he can walk a good road that has never been seen before but will come later.
For this reason, what do you think, welcome to leave a message in the comment area.
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