The Mid-Autumn Festival is approaching, and the doorstep of the "queue household" Guangming Estate Restaurant on Huaihai Road has recently been crowded. Don't have time to queue up offline to buy? Starting today, Guangming Estate has launched a new online product, Fresh Meat Mooncake Frozen Embryo in Bright Estate, allowing consumers to enjoy delicious food without leaving home.
The Guangming Estate Restaurant, which queues 365 days a year, is a scenic spot on Middle Huaihai Road. Every year on the eve of the Mid-Autumn Festival, the queue to buy fresh meat mooncakes from Guangming Estate shocked netizens. Many white-collar workers said they expected to taste the fresh meat mooncakes in Guangming Estate, but they did not have time to queue. Taking into account the time and energy constraints of office workers, to meet the needs of this part of the population, office workers can taste crispy and fragrant, tender and juicy fresh meat mooncakes at home with a click of their fingers.
As a "new Internet celebrity" among long-established brands, Guangming Estate grasps the opportunities of consumption upgrading and market development, accelerates the innovation and transformation of the core product fresh meat mooncakes as the entry point, and actively deploys online channels, develops new products, and promotes the innovation and reengineering of traditional crafts in digital transformation while keeping the original mode and process of offline stores unchanged. According to reports, the frozen embryo of fresh meat mooncakes in Guangming Estate adopts the same exquisite raw materials and processes as offline stores, using high-quality cold fresh meat, the proportion of high-quality cake crust pastry and flour, and the golden ratio of fat and lean pork, which highly restores the taste of fresh meat mooncakes freshly made and sold in offline stores.
"No need to thaw, it only takes 30 minutes to unlock products that match the taste of offline stores, and enjoy the infinite fun of DIY homemade fresh meat mooncakes in Guangming Estate at home." At present, the product is only available on WeChat 'Chaobu Huaihai' mini program and 'Guangming Estate eShopping Mall', and the new product launch early price activity is in full swing. If you need to purchase classic handmade, freshly made and sold fresh meat mooncakes from Guangming Estate, please purchase them at offline stores. The relevant person in charge of Guangming Estate Restaurant introduced.
Source: Author: Tang Ye