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Frankly, I used to have a soft spot for the BMW MINI. This car has a small and exquisite shape, smooth body lines and exquisite interior, especially suitable for girls like me who are not tall and have mediocre driving skills. I have fantasized more than once that one day, when I accumulate wealth, I will buy a BMW MINI. However, since experiencing the "ice cream incident" at the BMW Shanghai Auto Show, my impression of this brand has completely changed, and I will never include BMW in my car selection in the future.
The BMW MINI has really caused great dissatisfaction among Chinese consumers this time. Incredibly, in order to save 20 yuan a box of ice cream, BMW did not hesitate to lose more than 18 billion in market value overnight. The turmoil, dubbed the "ice cream incident", caught half of BMW's board members by surprise, and it can also be described as a bloody lesson. Needless to say, this incident should be seen as a negligence by BMW AG in failing to integrate respect, integrity and responsibility into all aspects of the event, resulting in this unprecedented disaster caused by a box of ice cream.
However, BMW blindly put the blame on two young female workers. Their attempt to divert attention by highlighting the fact that the girls were new to the workforce and that they were not employees of the company was untenable and already understood. The two apology statements were also insincere. What's more, in the continuous fermentation of the incident, in order to combat this injustice, many people have provided free ice cream to Chinese compatriots at their own expense, and some people have launched a live broadcast in front of the BMW MINI booth. However, both the kind people who gave ice cream and the bloggers who carried out the live broadcast were rudely chased away by the security guards. This radical approach undoubtedly added fuel to the fire and made the condemnation of BMW even louder.
Of course, there was also an endless stream of people who insulted the two girls who handed out ice cream. The internet is flooded with insulting rhetoric, which is unbearable. "These two women simply deserve it", "I wish they had eaten themselves", "They saw foreigners like ghosts", and so on. The vicious words abounded, and the two girls suffered almost the same insults in just a few days. Although they deserve sympathy, it has to be said that they are also self-defeating, and the previous blind worship of foreign cultures is really difficult to accept.
This incident also reveals a harsh truth in today's society. Some girls have lost their most basic bottom line in order to chase the so-called "upper position", and it is chilling to turn so quickly. Some people have even stepped into the abyss of morality, and the three views have completely collapsed. On April 19, a stunning photo went viral online, and even Bentley, a premium car brand, was not spared. At the Shanghai Auto Show, a female saleswoman dressed in a miniskirt explained the characteristics of the vehicle to customers, and in the close communication, she actually squatted on the floor without scruples. However, this squat actually exposed the fact that she was not wearing panties. Although clandestine photography is unethical and it is illegal to distribute such photos online, the saleswoman's indecent behavior in public is unacceptable. No wonder there has been a saying that "as long as the saleswoman squats, the deal is done". It seems that this statement is not unfounded.
From the unfair treatment of female employees to the gaffe of female sales in public, this series of events is deeply sad. The social atmosphere is deteriorating day by day, and people's hearts are becoming more and more strange. Money is paramount, entertainment is to death, and our society is gradually relegated to a vulgar quagmire, which makes people feel speechless.
The growth of young people is related to the future of the country. I hope that we can pay more attention to children's moral education and cultivate their ability to distinguish right from wrong and take responsibility. Only
In this way, our society and our country can move towards a brighter future. In this era of temptation and challenge, it is crucial to cultivate the good character of young people and let them have a strong moral bottom line. Only when they have the right values and a positive attitude towards life can our society get rid of vulgarity and impetuosity and truly become a dynamic and positive society.
In people's deep thinking about business ethics and social morality, the BMW MINI incident and the Bentley women's sales incident have become a mirror, reflecting the serious aberration of social customs. These events are not only a challenge to these two brands, but also a warning to society as a whole. If businesses focus on short-term profits and neglect their socially responsible mission, it will ultimately damage their reputation and trust. At the same time, the public should also take responsibility for supervision, not only focusing on the goods themselves, but also on the corporate ethics and values behind them.
In this era of information explosion, the power of public opinion has become more and more powerful. From an ice cream incident, we see the rapid spread and spread of online sound. However, we should also be rational and objective while expressing dissatisfaction and criticism. After all, the complexity of these events goes far beyond the surface, and there may be deeper problems behind them.
To sum up, the BMW MINI's "ice cream incident" and the embarrassing behavior of Bentley women's sales have revealed the confusion of values and the loss of business ethics in today's society. We need to rethink, start with the individual, and promote the core values of integrity, responsibility and respect to create a healthier and more conducive social environment. At the same time, businesses also need to seriously reflect on their own business philosophy, pursue more sustainable development, and pay attention to social responsibility, in order to achieve lasting success in the fierce market competition. Only in this way can our society move towards a better tomorrow.
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