Source: Jiupai News
On August 24, Chayan Yueshi official Weibo posted a tweet titled "Hard Work White Effort" and labeled the author as "anyway working hard" Chayan Yueshi.
After the tweet was published, many readers said that the inscription did not match, and some netizens expressed their great dislike of the negative emotions conveyed by the title of the article.
Jiupai News found that the tweet began with "Slam Dunk", telling the "youthful heart" in the eyes of Cha Yan Yueshi, and then promoted its new product "Junior Zhuang Zhou" will be launched at 0:00 on August 25. At the end of the article, interactive topics are raised around "the lost spirit of the reader's youthful growth, and the moment when he feels that he is still a teenager".
Some readers believe that the title of this tweet has little to do with the text, and I don't know what the intention is. And the phrase "work hard for nothing" has made many readers who live hard express discomfort to read: "If you don't want to work hard, you will put it on the table, what is the operation of laughing at people who work hard?" ”
Some netizens pointed out that "everyone is dissatisfied because the tweet conveys negative emotions", "Although everyone shouts mourning, lying flat, Buddhism, emo, but they can only say it themselves, it is easy to break the defense when others say it, so it is better to say positive energy words", "do not deliberately provoke the anxiety of young people".
Also netizens mocked Cha Yan Yueshi, saying: "I also feel that I have worked hard in vain, so many years, a certain brand crushed directly" "This public account writes articles like QQ space logs ten years ago".
Another netizen said: "You are a milk tea seller, don't make yourself too tall, and want to influence the values of the masses, you are not qualified and incapable." ”
Regarding the various controversies caused, Chayan Yueshi responded in the tweet message area: "What I wanted to express more is that, just like the performance of my own juvenile series, the ups and downs in the past 3 years from the new year to the present, maybe the effort may not necessarily get the desired results, but it does not hinder the efforts made in the process of cherishing." We believe and hope that all friends will work hard for the goal, and there will be an inch of joy. ”
Cha Yanyueshi said that she was deeply sorry for the discomfort caused to readers due to the improper naming of the tweet, and said that she would be more cautious in the formulation of the title in the future to avoid misunderstandings.
At around 10 a.m. on August 25, Jiupai News noticed that the tweet had been deleted.
It is reported that this is not the first time that Chayan Yueshi has caused controversy in the copy of the product promotion.
As early as 2021, Chayan Yueshi fell into the "insulting woman" storm because of improper copywriting. In 2022, the brand name was translated into English as "SexyTea" in the signboard of the new store in Nanjing, which also triggered controversy among netizens again.
Source: Comprehensive tea Yan Yueshi public account, netizen comments, etc