Chen Tong, President of A Little Information: Independent operation of Zhixing, "going out" can "go far"

Reporting by Chen Yannan and Tong Haihua in Beijing

"At the beginning of this year, Great Wall Motors strategically invested in chip company Horizon and officially entered the chip manufacturing field, and the autonomous driving technology of Great Wall Motors' Mo mo Zhixing is also accelerating research and development, which means that Great Wall Motors will move into the field of full-stack self-research, playing an exemplary role in innovative technology for Chinese manufacturers." Chen Tong, president of One Point Information, said.

The 2021 "Dialogue editor-in-chief" series of salons officially launched on March 31 at the headquarters of Baoding Great Wall Motors. China Business Daily brought a number of financial media editors-in-chief and Wei Jianjun, chairman of Great Wall Motor, to conduct a top-level business dialogue full of speculation and subversion. With the theme of "Riding the Waves and Inspiring the Future", the event deeply analyzed the comprehensive innovation of the Great Wall Automobile system, the business logic behind the advancement, and the way to break the innovation of Chinese automobile brands in the future.

Chen Tong said: "At present, our country's industrial chain is not strong, especially this year, we have encountered the key problem of chip 'card neck'. In fact, chip manufacturing is actually not as big as imagined, first of all, the scientific and technological content is not particularly advanced, the requirements for the volume and power consumption of automotive chips are not so strong, unlike mobile phones, the strategic algorithm of the chip is very important. Secondly, most of the designers of the chip are Chinese, and Chinese research chips are actually very advantageous. However, at present, Chinese companies do not attach so much importance to investment in the chip field. ”

In this regard, Wei Jianjun, chairman of Great Wall Motors, responded, he said: "Now the chip has indeed caused some impact on the enterprise, the scale of Great Wall Motors is large, after the chip shortage price increase, individual models are indeed temporarily suspended, so we decided to slow down, store chips, and in the future we will develop our own chips." ”

It is understood that Great Wall Motors has made moves in chips and automatic driving. Recently, it has completed its strategic investment in Beijing Horizon Robot Technology R&D Co., Ltd., an automotive intelligent chip company, and officially opened the prelude to Great Wall Motors' entry into the chip industry. According to the strategic cooperation framework agreement signed by Great Wall Motors and Horizon, focusing on advanced assisted driving (ADAS), high-level automatic driving and intelligent cockpit direction, we will jointly explore automotive intelligent technology, develop market-leading intelligent automobile products, quickly lay out intelligent core technologies such as automatic driving and intelligent networking, and accelerate the research and development and mass production of intelligent vehicles. Great Wall Motor's Momo Zhixing adopts a similar development model to GM Cruise, relying on Great Wall Motor's huge user base, and is surpassing the data scale of domestic technology companies and new car manufacturers in terms of operating data.

Chen Tong said that with the rapid development of emerging industries such as 5G, AI, and big data, the automotive industry is facing in-depth changes in intelligence and networking. Great Wall Motors is well versed in the way of change, and has invested in the chip field and the automatic driving field on a large scale, which has given us confidence in the domestic independent chip field. The market-oriented operation mode adopted by Zhixing has also changed the internal structure of Great Wall Motors, including traditional corporate culture, hardware culture, and salary structure, which has also made Great Wall Motors more competitive, and at the same time, it has also boosted China's autonomous driving technology to a new peak.

Wei Jianjun said: "Great Wall Motors used to build a lot of parts factories, and the profits were also very high at that time. However, the current Chinese market has also undergone tremendous changes, before it was 'dare to do', now it is not up to the top, so it must be marketized. In the past, its parts business was a division system, and I always felt that my products were good internally, so it was difficult to hear a different voice. Now although we still have a large number of parts to supply ourselves, we also need to bring in other suppliers in the market and compete with us internally. We must let our parts and components companies know their position in the market, so even the end of the wisdom is independent operation, so that it really 'goes out' to serve different enterprises. After the reform, Great Wall Motors has also undergone different changes, and the parts factory director no longer only understands production, but also understands management, marketing and brand communication, and the professional value is constantly improving. ”

(Editor: Zhang Shuo Proofreader: Yan Jingning)