A little information Chen Tong: Anyone has the right to enjoy high-quality content services

On January 7, at the 2020 One Point Information Value Media Conference with the theme of "Cohesive Symbiosis", Chen Tong, President of One Point Information, introduced the planning and progress of One Point Information in content strategy from different dimensions such as content, technology and products around the "high-quality content ecological creation". Chen Tong believes that "high quality cannot be directly equated with high-end, and anyone has the right to enjoy high-quality content."

Chen Tong introduced that a little information will be driven by the ecological construction of "high-quality content", starting from the development of original content, the introduction of exclusive content of domestic top media, the joint production of high-quality content with top media in various fields, and the advantages of algorithms, improving distribution efficiency and content reach accuracy, and striving to provide users with high-quality content experience in the era of reading fragmentation.

At present, Yiyi Information has worked hard to create a short video product "Boiling Point Video" that focuses on news hotspots and sudden and rare event scenes on the original video content side. In the future, we will also strengthen the construction of content in the three areas of news, knowledge and life.

From print media, online media to self-media, behind every innovation is full of confusion and confusion

As a leading figure in the portal era, Chen Tong took 10 years as a time span to briefly review the history of communication - on an ordinary day 10 years ago, the crowd of subway stations could be seen everywhere with the figure of holding a newspaper to browse the news, but with the large-scale popularity of smart phones, our information acquisition has become very different.

In 2009, social networks rose with the popularity of smartphones, and subsequently, Weibo and WeChat began to capture users on a large scale.

As the reading carrier became a mobile phone, users began to pursue personalized content, content began to appear in the form of social media with interpersonal relationships as the communication link, and the birth of algorithmic information flow in response to the vigorous development of social media, resulting in paper media and portals falling into confusion. Communication trends are dominated by keywords such as mobile terminalization, audience decentralization, algorithms, and social networks.

"From print media and online media to social media, self-media, and intelligent distribution platforms, in just 10 years, it is like a lifetime."

After the algorithm carnival: users tend to be rational and call for the return of quality content

The application of algorithms in the field of communication covers all kinds of media forms from graphics, videos to live broadcasts in the form of content; in terms of the range of people in use, it can achieve personalized content distribution based on user interests; at the same time, the machine algorithm also improves the accuracy of content and advertising recommendations, and reduces the labor cost of editing and operation. The transition from PGC to UGC is also based on algorithms to reduce the content production threshold of ordinary users and increase the participation in content production.

But will the flow of algorithmic information dominate propagation for a hundred years? Chen Tong believes that while improving the distribution efficiency of the algorithm, there are still many limitations, but also brought a lot of hidden dangers in the development of content: vulgar content, title party, eyeball and other content flooding; limited semantic understanding, high data requirements; UGC quality is uneven, plagiarism, "handling" phenomenon is serious; information overload, valuable content is less likely to be excavated; reduce the case of manual intervention, can not make up for the shortcomings, but increase the burden of content review.

After the confusion of the print media and the confusion of the portal, the self-media has also entered a stage of stagnation and development, and terms such as information overload and information explosion have come into being. The vast sea of information flows into each user's mobile phone screen, how much can be accurately pushed, authoritative content? And how much content will bring real value to users?

Chen Tong said that in a recent content industry survey, a considerable number of users have realized that they are plagued by low-quality content, "headline party, rubbing hot spots, fake content, marketing numbers, not to mention typos." So even in the so-called sinking area, the user's choice of content is no longer eyeball-first, calling for more high-quality content to return to the mobile phone screen.

One piece of information clearly asserts that anyone has the right to enjoy high-quality content services

"We clearly advocate that anyone has the right to enjoy high-quality content," Chen Tong revealed, in the future, a little information will start from the original content, the introduction of domestic top media exclusive content, and the top media in various fields to jointly produce high-quality content, as well as play the advantages of algorithms, improve distribution efficiency and content reach accuracy, to provide users with high-quality content services.

Chen Tong introduced that a little information is driven by the ecological construction of "high-quality content", and strives to create a short video platform "Boiling Point Video" that focuses on news hotspots and sudden and rare event scenes in the original video content. According to reports, Boiling Point Video has professional short video production capabilities and multi-channel distribution advantages, and the current global fan base has reached 35 million, and the global auctioneer group has exceeded 5,000 people.

In the future, a little information will also focus on strengthening the content construction of the three just-needed areas of news, knowledge and life. In addition, it will also work with high-quality media platforms such as People's Daily, Xinhua net, Beijing News, surging paper, and interface to create a series of high-quality original content, and strive to provide users with a high-quality content experience in the era of reading fragmentation.

In terms of the creation of original video columns, Yiyi Information will unite relevant institutions, authoritative media and advantageous cooperation platforms to successively launch the national training team exploration program "Champions Are Coming" for the 2020 Olympic Games, and the vlog travel exploration program "New Asian Hinterland Roaming" with video as the carrier and topic-centered, and strive to appreciate the style of countries along the "Belt and Road" with a new vision and interpretation methods.

At the product technology level, Yiyi Information has also recently launched a new localized community content service platform "Around", by mobilizing users to publish content closely related to food, clothing, housing and travel news in a certain area, to achieve information sharing of "people around the people", to create a sticky community ecology, and strive to provide users with a high-quality content experience in the era of reading fragmentation.