Recently, Ms. Huang, a citizen of Chongqing, bought a cup of strawberries for her child in the store of Michelle Ice City in Chongqing's Yongzhou District, and found a dead fly in it after taking a sip, which made her very responsive. Ms. Huang reported the situation to the merchant, and the merchant immediately refunded the price. However, during the communication, the strange expression of the Michelle Ice City clerk was unacceptable to Ms. Huang, who thought that the store's awareness of food safety was too indifferent. Afterwards, the Hubei Economic Television reporter contacted the Michelle Ice City store, and the owner of the store said that there was indeed this matter, and it was indeed because it was too busy and negligent. At the same time, he sincerely apologized to Ms. Huang, as the owner of this store, he will definitely strengthen the training of store staff and improve food safety awareness in the future.
Source: Hubei Economic TV reporter
The chat record with the store manager in question is not the first time that Michelle Ice City has been exposed to foreign objects in the drink. Southern Metropolis Daily previously reported that on November 26, 2022, some consumers said that there were small bugs in the lemonade they bought at a Michelle Bingcheng store in Xiantao, Hubei Province. In this regard, after inspection, the local market supervision administration learned that the drink was packaged or attracted insects to fly into the drink due to the taste of lemon slices, and the store involved had apologized to the consumer and refunded it. After the incident, the bureau has conducted on-site inspections and critical education for the stores involved.
Source: Michelle Ice City official website
On the consumer complaint platform Black Cat Complaints, there are many consumer complaints caused by Michelle Ice City, and up to now, the cumulative number of related complaints has reached 6,001.
Source: Black Cat Complaint Official Website Michelle Ice City is a new tea brand founded in Zhengzhou, Henan Province in 1997, with an ice cream of 2 yuan and an average price of around 6 yuan, making Michelle Ice City quickly out of the circle. On the basis of self-built food factories and self-distributed supply chains, Michelle Ice City has rapidly rolled out in third- and fourth-tier cities through franchise and low-price models. In September 2022, Michelle Ice City submitted a prospectus to the main board of the Shenzhen Stock Exchange, and before applying for listing, in 2021, Michelle Ice City's revenue has exceeded 10 billion yuan, reaching 10.351 billion yuan, and the net profit is 1.910 billion yuan. According to the narrow door restaurant, up to now, Michelle Ice City has 24,341 stores across the country, far ahead among many tea brands.
Source: Narrow Door Dining Eye Mini Program
(Hubei Economic Vision Comprehensive Southern Metropolis Daily Black Cat Complaint, Narrow Door Dining Eye Reporter: Li Shiming)