The Voice is behind the scenes: the imported product competition system has been popular for ten years, and the internal entertainment has not been frozen and needs to be solved

Li Wensheng's previous recording of the accusation pushed The Voice and the behind-the-scenes program group to the forefront again.

This is the second time in a short period of time that The Voice has occupied the hot search. The last time was Dao Lang's "Rakshasa Sea Market" hinted at various chaos in the inner entertainment circle, and netizens corresponded the clues to several mentors of Good Voice one by one.

Dao Lang's sentence "turn your belly before speaking" accurately corresponds to the unique "swivel chair" of the good voice program, coupled with the many shady strange appearances of the variety show, it is inevitable that many conjectures of netizens will not be triggered.

However, even in the core of the whirlpool, even if it frequently occupies the hot search, it is full of doubts. The Voice program group and the Canxing Company behind it are still firmly seated on the Diaoyutai, allowing netizens to sneer, denounce and ask for an explanation, and they stand still.

Obviously, it is Zhejiang Radio and Television that decides to keep the good voice program, but also the starry sky Chinese behind Canxing Company, as well as the title dealers, advertisers and other gold masters.

No matter how excited netizens are, as long as these units do not speak, the good voice will still record normally and continue to play.

Because on closer examination, this is not the first time they have gotten into trouble.

01. The artist mentor turned over and broke the news, and the revenue responsibility ignored the controversy and denounced

 Before Li Min, several star artists had already exposed the news of The Voice and the shady and confusing operations of various formats of mainland variety shows.

 To directly break the news of the inside story of Good Voice as a mentor, the first thing to count is Eason Chen, who is "head iron".

Eason Chan's influence in the Chinese music scene needless to say, recognized as the successor of the "Four Heavenly Kings", in order to experience the mainland variety show, but also with the purpose of exchanging music and understanding newcomers, Eason Chan was gladly invited to serve as a mentor of The Voice.

Then, the various operations in the program recording truly refreshed Chen Tianwang's cognition and "three views".

At first, the voice of a female student was familiar, and then I learned that it was two entries.

In the process of the female trainee's second performance, the director directly asked Eason Chen to press the lamp swivel chair with a headset. The so-called draft is clearly a performance controlled by capital.

Or Chen Peisi saw it profoundly, he had long "praised" the mentors who had a good voice, saying that they "have a tacit understanding on stage that surpasses that of drama actors, and their performances have reached a very superb level, they are really smart, these people are really smart." ”

Another mentor who was heartbroken by the show was Liu Huan, who saw a bunch of beautiful and handsome guys being photographed and competed for, while contestants like Zhou Shen and Zhang Bichen who really had singing strength were eliminated early. Liu Huan really cherished the talent, couldn't look past it, turned his head to discuss with the program group, but felt the indifference and arrogance of capital.

The program team not only did not adopt Liu Huan's suggestion, but directly reduced the length of his shots, and the extra time was naturally given to those obedient and cooperative mentors.

In addition to the good voice, the revelations about other mainland variety shows also made netizens see clearly that these insider operations are not unique.

For example, Zheng Zhongji came to the mainland to participate in "The Masked Singer", and a singer came out, and when he heard the first sentence, he knew that he was the extremely familiar Li Keqin, but the director asked everyone to deliberately pretend that they couldn't hear who it was, and also pretended to guess and ridicule.

Zheng Zhongji felt "too fake" on the spot, he felt that the last show still had to test his acting skills, why not go directly to film and act in movies?

Seeing the operation of the good voice, he felt even more puzzled, obviously a senior senior in the entertainment industry, after performing on the stage, he had to call the following juniors "mentors", the scene was really embarrassing and could not bear to look at directly.

Ginger is still old and spicy. Andy Lau and Jacky Cheung, the real four kings, have publicly expressed their unwillingness to participate in internal entertainment variety shows, ostensibly humble because they do not understand professionalism and dare not comment, in essence, they are unwilling to "join the same stream" and do not want to make a drama to drop their value.

However, no matter how the stars break the news and how the outside world denounces it, the mainland variety shows represented by The Voice still go their own way and continue to produce and broadcast.

Speaking of which, behind it are still the two words that have remained unchanged: interests.

Whether it is a good voice, a masked singer, or a good song before, this is street dance, etc., the production company behind it is Canxing Culture. The parent company of Canxing Culture is Starry Sky Chinese, which has been seeking to go public.

Starry Sky Chinese started with the original Starry Sky Department, including Starry Sky TV, Channel [V] Music Channel, etc., which was formerly an industry of Murdoch News Group, and was later acquired by Li Ruigang's Chinese Culture. The chairman and CEO of Star Chinese is none other than Tian Ming, the owner of Canxing Company.

According to the data of Starry Sky Chinese prospectus, it is the largest IP creator and operator of variety shows in China.

From 2019 to 2021, The Voice Program contributed 490 million yuan, 324 million yuan and 256 million yuan to the company's revenue, accounting for 31.4%, 28.7% and 29.3% of the total revenue, respectively. Continuing to generate several small goals per year, how can such a "high-quality asset" be stopped?

02. Buying back copyrights is popular in domestic entertainment, and the path of pursuing profits is spread throughout the whole chain

All the "Good Voice" copyrights in the world originated from the earliest Dutch talent show "The Voice", and Canxing Culture bought back the copyright from the Netherlands, followed the idea of shooting the lamp swivel chair, and then added more formats in the mainland, and finally formed a popular talent show that dominated the screen for more than ten years.

Coming to China from the Netherlands, it can still be popular, in addition to the suspense and fun of the format itself, it is also inseparable from Canxing's many innovations in the industrial structure.

Previously, all programs in the mainland were produced and broadcast by TV stations, and Canxing's good voices and good songs tried the mechanism of "separation of production and broadcasting" for the first time. That is, the production company makes the program and then sells it to the TV station for broadcasting, the production company focuses on the program effect, and the TV station is responsible for the public broadcast review. With a clear division of labor and self-responsibility for profits and losses, this production and broadcasting mechanism, which has been operating in Taiwan Province for several years, has begun to make a lively appearance in the mainland.

Not only that, The Voice also tried to sign a contract with a star mentor for the first time, not only paying the appearance fee for each recording program, but also bundling the mentor with the program by creating pre-game training, post-game signing, touring, etc., long-term operation and long-term profit, Yang Kun's "32 concerts", Na Ying's multi-year mentor position, are all born under these innovative mechanisms.

The profit channels of The Voice have long been not limited to program titles and interstitial advertisements, and the requirements for contestants are not limited to program elimination or winning championships, but more involve the entire industry chain of the entertainment industry, including star management, commercial packaging, singer incubation, concerts, record sales, fan operations and almost all links.

Behind the scenes is the support of asset consortiums, the attraction of star mentors in front of them, and the strong operation of a whole entertainment industry chain, facing a brokerage contract of several years or even ten years, just ask the newcomer, do you sign or not?

Zhang Jie, Chen Chusheng, and Zhou Bichang are all "victims" of similar brokerage contracts.

03. The scenery is no longer influential and not frozen, and the draft champion is walking around

Millipede worm, dead but not frozen.

In recent years, the influence of The Voice has been greatly weakened, ratings have declined, popularity has declined, coupled with previous revelations and disputes, the attractiveness of the lamp swivel chair format has also been greatly reduced.

Similar to the fate of running, despite the decline in popularity, the influence and traffic of The Voice should not be underestimated. After all, in addition to online video, the audience still accounts for a large proportion of the audience watching programs through TV.

In the field of Chinese music, especially in Southeast Asia and other countries, The Voice is still an effective path to fame. Therefore, in recent years, overseas contestants, including Li Peiling, Zheng Weijie, Liu Mingxiang and other overseas players, have been well known to domestic audiences through The Voice program, and have since entered the internal entertainment circle.

According to incomplete statistics, since its inception, more than 50 foreign players have participated in The Voice of China, of which Southeast Asian countries (Malaysia, Singapore, Thailand, etc.) account for a large part.

Therefore, The Voice's revenue has declined year by year, and the advertising effect has become less and less obvious, but it still has a large influence, and it continues to attract players from all over the world to actively participate.

The 2023 The Voice program has attracted the participation of foreign players such as Verissa, Chen Weixuan, Kelou, and South Africa's Movitti, and The Voice of China is gradually becoming the "Voice of the World".

Correspondingly, the previous popular contestants, and even the annual champion has ceased to be beautiful, so they have to rely on returning to participate in other drafts or variety shows to win more attention.

Among them, the most volatile is the 2016 The Voice champion Jiang Dunhao, after winning the championship, his popularity has increased, but there is a clear gap compared to other players. So desperately on variety shows, "The Masked Singer", "Let's Band Together" and "Creation Camp 2021", the ranking is getting worse and worse, and even reality shows such as "Farm" are not spared, which is really sad to watch.

This is also the fate of many draft champions after the decline of talent shows, and at present, on the "Stage 2023" program, there is the creation of 101 champion Meng Meiqi, tomorrow's son Cai Weize, and the good voice Li Peiling continues to return to the pot.

Capital is the bottom, stars are the game, even if it has slipped year by year and its popularity has declined, it is still declining.

Behind the continuous production and broadcast of The Voice, there are actually various elements such as entertainment industry routines and internal entertainment addiction, and in the next article, we will deconstruct the recent controversy to see what kind of industry truth and communication laws are contained in it. Welcome to follow and like.