Changan chose Huawei again, don't care about the "soul theory"?
"Helping car companies build good cars" is Huawei's positioning in the smart car market.
So, is Huawei a good helper? At least for Chang'an.
In recent days, Huawei wants to "help" Chang'an again.
On August 16, Changan Automobile's independent brand Deep Blue Automobile officially announced the signing of a cooperation framework agreement with Huawei through a social platform. Deep Blue Auto officially told reporters: The two sides will focus on the field of automotive intelligence and jointly promote the research and development and application of new technologies in the field of intelligent electric vehicles.
Although the two sides have not disclosed too much about the details of this cooperation, the outside world has already speculated one or two, and what is more important is that the industry seems to be more concerned about whether Changan "holding hands" with Huawei for the second time is too dependent on the latter's intelligent capabilities?
Changan doesn't care about the "soul theory"?
For the question of "whether Huawei can build cars or not", since the Internet companies set off a car boom, the industry is still talking about it.
At the beginning of this year, Huawei once again issued an announcement on the automotive business, making it clear that Huawei does not build cars and is valid for 5 years.
However, even if Huawei constantly emphasizes that the company "does not build cars alone, but works with car companies to build cars, build good cars, and build the best cars." "However, because Huawei cooperates too frequently with car companies, the depth of cooperation is difficult to evaluate, and Huawei's figure can be seen everywhere in the car market, which still arouses many reveries."
Earlier, Chen Hong, chairman of SAIC, made it clear at the shareholders' meeting: "SAIC cannot accept cooperation with a third-party company such as Huawei for autonomous driving, otherwise it will become the soul and SAIC will become the body." SAIC wants to control the soul in its own hands. ”
At this point, the "soul theory" spread among car companies, and for a while car companies began to be "cautious", but Changan did not seem to be anxious about this.
Source: Changan Automobile
Huawei and Changan have cooperated before, and the two have jointly built Avita with CATL. Huawei's HI model is equipped with Huawei's full-stack intelligent vehicle solution, and the two parties have reached in-depth cooperation on the intelligent driving system, and Huawei's latest intelligent driving technology will also be the first to be applied on the Avita model.
It is reported that Avita is not only equipped with the motor and electronic control provided by Huawei, but also uses Huawei's ADS high-end intelligent assisted driving, as well as the constantly upgraded Hongmeng vehicle system, which has a large "Chinese content".
The implementation of the cooperation between Deep Blue and Huawei shows that Changan's vehicle brands will once again join hands with Huawei, which shows Changan's trust and dependence on Huawei.
"Smart equality" depends on Huawei's "help"?
At the end of June this year, Deep Blue announced a new brand positioning, vision and mission, and further explained the brand value and strategic planning.
At that time, Deep Blue said that it will promote electric equality and intelligent equality through the two trump cards of "Super Range Extender" and "Deep Blue Intelligence", which is also the first time that Deep Blue has clarified its positioning.
In other words, Deep Blue focuses on cost performance, so that new energy vehicles with a price of 150,000-200,000 yuan have better electrification and intelligent configuration.
At present, most people in the industry believe that this Changan relay with Huawei is undoubtedly to strengthen its ability of "intelligent equality". At the "Deep Blue Brand Strategy Conference and Deep Blue Second Model S7 National Delivery Event" in July this year, Deep Blue said that in terms of making efforts to be intelligent and improve the intelligent driving experience, Deep Blue chose well-known supply chain enterprises in the industry to open collaboration to accelerate the launch of its own products and functions and seize the market.
Source: Changan Automobile
For the "depth" of the cooperation between Deep Blue and Huawei, there are many speculations in the industry.
There is speculation that "in terms of strength and depth, if Huawei's deep Avita power is compared to 100%, then Deep Blue may only reach about seventy percent." The main reason is that with the current development momentum of Deep Blue, whether there is Huawei's blessing will not have a great impact on itself, or it will play a role in the icing on the cake. ”
Zhang Hong, Secretary-General of the New Energy Vehicle Branch of the Circulation Association, believes that Changan Automobile and Huawei have a good foundation of cooperation and trust, and OEMs have a clearer understanding of how to cooperate with advantageous enterprises in the field of intelligence in recent years. However, the price system of the Deep Blue brand may not be able to support its application of Huawei's most advanced intelligent driving system, and the cooperation between the two parties may be carried out in areas such as cooperative research and development or intelligent cockpit.
Zhang Hong mentioned that the Deep Blue brand has a strong accumulation in the three electric technologies and hard power of manufacturing, but there is still some room for improvement in the field of assisted driving and intelligent cockpit. Huawei currently has a good accumulation in assisted driving and intelligent cockpit, perhaps Deep Blue Auto can better participate in the competition through cooperation.