Litchi News
Stand on a new starting point and "deeply integrate" into the future. On August 18, the new version of the Litchi News Client under Jiangsu Radio and Television was launched, positioning it as "pan-information + video", and comprehensively upgraded its architecture, content, functions, and operations, strengthening the supply of high-quality content, creating an immersive audio-visual experience, and providing intelligent and personalized services.
Grow up side by side and live up to every love. Since its launch in August 2013, Litchi News has always adhered to integrity and innovation, emphasized newsiness, grasped the pulse of technological innovation, and constantly explored the path of media integration, keeping pace with the times and accompanying the years.
Lychee News adheres to high-quality content, highlights the core advantages of news, records the world with wonderful images, serves digital life with cross-border integration, and brings a new experience with a fully constructed litchi ecosystem.
Revolutionizing audiovisual language and continuously supplying high-quality "hard currency"
Media integration has changed the form of media, and what has not changed is the essence of "content is king". In the past ten years of media integration, Litchi News has taken expanding the influence of mainstream values as its own responsibility, giving full play to the authoritative, information and reporting advantages of mainstream media, innovating the discourse system, and launching a number of online audiovisual works with thought, warmth and quality.
With this renovation and upgrading, Litchi News has further cultivated content production, greatly improved the level of current affairs reporting, on-site reporting, in-depth reporting, public opinion supervision, and news commentary, and continued to supply high-quality "hard currency" for the public opinion field. The hot section on the client's homepage gathers the hot, high-quality and unique content of the moment, including the latest domestic and international information, as well as Jiangsu Radio and Television's high-quality audio-visual programs, such as "China Smart China Tour" and "I Am Studying on the Island", and at the same time collects Litchi News' exclusive tracking reports on social hot topics such as Shulan flood relief and room temperature superconductivity controversy.
In addition, Litchi News adapts to the trend of mobile live viewing and focuses on upgrading the two audiovisual sections of Litchi TV and Yuetian to create an immersive borderless audiovisual experience. Yuetian provides users with live listening on various frequencies of Jiangsu Radio, as well as different categories of high-quality audio albums, well-known anchors' programs, historical documentaries and radio dramas. Litchi TV provides users with high-quality short videos, uninterrupted live broadcasts of various new media, live viewing of various TV channels under Jiangsu Radio and Television, key news programs, documentaries, key variety shows on demand, etc.
Refine the design of pendants to create diversified "nutritious meals"
As a provincial-level media that started early in media integration, Jiangsu Radio and Television has moved from "small integration" based on news integration to "big integration" of full link, all service and all media, gathering internal high-quality resources and expanding content and service categories with strong life atmosphere for the whole network.
The newly revised Litchi News focuses on creating 17 channels including health, education, entertainment, sports, opinions, cultural tourism, reading, speaking, finance and economics, science and technology, military intelligence, and intelligent manufacturing, providing users with a variety of high-quality "nutritious meals".
Each vertical channel brings together first-class resources in professional fields, such as health channels gather high-quality medical expert resources, and include sections such as learning and health, rumors, ING live broadcast, and cloud services; The Education Channel aims at the resources of teachers and students of well-known schools in China, providing educational information and educational services; The entertainment channel gathers the IP content of Jiangsu Radio and Television Station, and sets up multiple subdivisions such as film and television, variety shows, music, and drama; While focusing on various domestic and international sports information, the sports channel focuses on the development and construction of national fitness and mass sports, and creates a section of intellectual sports eggs. The cultural tourism channel covers high-quality content such as scenery tourism, history and humanities, folk cuisine and other high-quality content across the country, and relies on the "Litchi Scenic Line" created by Litchi News to gather top scenery and scenery and enjoy the great rivers and mountains of the motherland.
In addition, based on the brand characteristics of "Litchi Rui Commentary", Litchi News has newly created a view channel, and the first batch of more than 50 nationally renowned professional commentators from various industries have been stationed, focusing on current political commentaries, hot commentaries, entertainment reviews and other genres. The reading channel created in cooperation with Phoenix Publishing Group is committed to providing users with multi-functional immersive reading experiences such as e-books, audiobooks, and high-quality courses.
Linking government services Breaking the "dimensional wall" of food, clothing, housing and transportation
In the all-media era, the cross-border integration of "media +" has enriched the role and function of media. In recent years, Litchi News has adhered to the concept of "seeing the world with you", on the one hand, it is committed to providing users with fresh and high-quality news information, on the other hand, it is also constantly expanding the "news + government affairs + service" model, linking the "big world" in the distance and the "small world" nearby.
The new edition of Litchi News takes "warm life service" as an important direction of content innovation and industrial expansion, combines the technical advantages of its own Litchi cloud platform, strengthens the extension and integration with external government affairs and services, links the clothing, food, housing and transportation that the people care about with "information +", and opens up the service field of "high life density".
Taking the newly upgraded intra-city section as an example, it can centrally display local personnel changes, convenience policies, eating, drinking and entertainment and other life information according to the geographical location of users, and launch online convenience services such as transportation, medical services, and marriage registration adapted to the local area through docking with the Jiangsu Provincial Government Service Office.
The cultural tourism section is connected to the query function of 5A and 4A level attractions in Jiangsu Province, the query function of star hotels in the province, the online reservation of more than ten museums in the province (covering more than 60 by the end of the year), and the exhibition function of more than 100 online digital exhibitions in the province. With diversified services, it depicts a new look of service-oriented all-media that gathers resources, meets needs, and empowers governance.
Wisdom promotes deep integration and grasps the "key variables" of technological innovation
The Internet has brought disruptive changes to the media industry, and with the continuous development of new technologies such as 5G, big data, cloud computing, artificial intelligence, algorithm recommendation, and holograms, media convergence is constantly being driven by the "key variable" of technological innovation.
Jiangsu Radio and Television closely follows the development requirements of the times and the trend of technological development, reshapes the production mechanism, reshapes the production process, gathers more high-quality resources, advanced technologies, professional talents, etc. to the main position of the Internet, tilts towards the mobile terminal lychee news, and promotes the high-quality development of media integration with the two-way drive, mutual integration and symbiosis of "content + technology".
Newly launched Litchi News adheres to the independent research and development of core technologies, opens up the whole process of media content production, harnesses the "algorithm" with mainstream value guidance, launches intelligent recommendation and subscription functions, matches user needs and interests, brings personalized experience of "thousands of people and thousands of faces", and strives to let more and more users "go to Litchi and see the world".
Break down boundaries and touch the future. Jiangsu Radio and Television will take the opportunity of the new launch of Litchi News to continuously explore new experiences in media integration, create new highlights of transformation and upgrading, and move forward towards the goal of accelerating the construction of a first-class new all-media group in China.