#寻找数码点评派#
Say it, you may not believe it.
Brother Ji surfed the Internet two days ago, and saw a very earthy and trendy live broadcast with goods.
You may be confused:
The soil is the soil, the tide is the tide, why is there still a contradiction?
Don't worry, listen to Brother Ji explain slowly.
The old-fashioned thing about this live broadcast is that the goods sold by the anchors live broadcast are cottage machines that were beaten by red rice many years ago.
The configuration of the machine was seven or eight years ago, and the camera is a real scan level.
Completely in line with the stereotype of the machine brother on the cottage machine.
So, where is the trend?
After watching several similar cottage machine delivery videos, Brother Ji found that...
The live broadcasters with goods are becoming more and more skilled in pinching the audience in the live broadcast room.
A form of performance that keeps pace with the times
In the past, live streaming brought goods to sell cottage machines, and the performance forms of anchors were nothing more than two.
One is to raise the price of the cottage machine very high, and then pretend to send benefits to attract the audience to click.
Like what:
"The original price is 8999 yuan, but the live broadcast room is all family, and you can buy it for 1999 yuan."
The other is simpler and crude.
Mobile phones like Coolpad, Duowei and Tianyu have long become non-mainstream fringe due to lack of competitiveness.
So some anchors will disguise copycat mobile phones of unknown origin as these marginal brands.
Don't say, a lot of consumers in the sinking market will eat this set, and finally buy a cottage machine with poor workmanship and configuration.
However, these two routines of the goose were not popular after the media reports.
After all, the audience's vigilance is already two meters high.
In order to continue this low-cost and high-profit delivery model, anchors have ushered in self-iteration.
If nothing else, the program effect is absolutely top-notch.
So that many netizens regard this new cottage machine delivery model as "electronic vegetable pressing".
Different from the old routine of attracting audiences by price.
Now the anchors sell cottage machines, and the first thing to focus on is "texture".
Friends heard correctly, even cottage machines can talk about texture ...
The anchor said very confidently that he would take out the high-end machine of the business flagship and blow up the whole audience.
Then there was another meal, saying that it was to hang a plastic fuselage for one or two thousand dollars.
You say, the sauce is so full, the dishes on it can't be too unpalatable?
As a result, the anchor took out this "high-end business boss machine" from under the table.
Indeed, its body is not plastic.
Instead, it is made of plastic and made of plain leather...
Maybe the anchor is afraid that the audience will not understand, the appearance of this machine is high-end.
So she sang repeatedly, using various exaggerated words to emphasize that the machine was very advanced.
"The Handle in the Smart Machine".
"The equivalent of a Rolls-Royce in luxury cars".
Obviously, the anchor knows very well the first element of buying a mobile phone in the sinking market:
That is, to buy it back, you must have face and be able to show your uniqueness.
So just the appearance, she blew for five minutes...
Is it spicy, what is the second factor that affects consumers to buy a machine?
The anchor also gave the answer, which is to record the good life -- images.
She said that the mobile phone priced at 11999 yuan used four Leica HD lenses.
You are also a Leica lens, that Xiaomi...
And that's not all, this camera has 100 million pixels.
You may not believe it, how can a cottage machine have such an image configuration?
It doesn't matter, the streamer will reveal the mystery himself.
It turned out that four lenses added up to 100 million pixels, and that was fine.
Generally speaking, the first two tricks are enough to make the audience in the live broadcast room pay.
But just in case, the anchor still used the strongest meaning of the machine circle.
If you are undecided, rub Huawei!
In the eyes of most consumers, Huawei is undoubtedly a guarantee of quality and workmanship.
So the anchor also bluntly said, saying that this machine is backed by the big tree of Huawei.
At first, Brother Ji was also puzzled.
Where is this machine related to Huawei?
Is it the high-end and atmospheric plain leather back cover, or the four Leica lenses?
Obviously, it is not, what can really rub on Huawei is the Huawei HMS service suite built into the machine.
Good guy, belongs to is not alive and hard.
Friends who are familiar with the routine of cottage machines understand that these machines are in order to increase sales.
Huawei HMS service kit is often installed into mobile phones.
In this way, some services of the cottage machine can indeed be provided by logging in to the Huawei account.
But Brother Ji wants to say that this wave of operations is purely misleading.
HMS kit is originally open to use, no matter what mobile phone you are, as long as you want to install, go directly to Kuan to search for it, you can download and install...
According to this logic.
That brother phone installed an Apple Music, is it also backed by Apple.
If I install another "X" App, will I have my back to Musk?
Of course, these live broadcast rooms and anchors who sell cottage machines are actually not stupid at all.
Their target group is middle-aged and elderly people in third- and fourth-tier cities and even rural areas.
When the appearance of high-end business, Leica four photography portrait, backed by Huawei Group.
After these three axes are beaten, the audience in the live broadcast room will basically be unable to help but pay for the order.
Guess again, how much does the 10,000 yuan high-end machine in the anchor's mouth actually sell?
I went to a certain treasure for a few minutes and found the same machine in the live broadcast room.
The current price is 840 yuan, 549 yuan after the coupon, it looks inexpensive.
But don't just look at the price, in fact, the water here is very deep.
Such as processor model, manufacturer and brand after-sales.
These three key information, the machine brother did not find it after looking around...
The only thing that can make consumers relax and buy is the logo of [Tao Factory Direct Management].
Organic friends may ask, can't these anchors sell some brand machines?
Don't say it, there really is.
Two days ago, Brother Ji brushed a cargo anchor, he sold Huawei P20 Pro.
But with the goods, this anchor also plays very abstract.
The anchor said that the original price of the mobile phone was 4899 yuan.
Now the live broadcast room fractures to give away benefits, only 1899 yuan to get.
Whether the price is worth it or not is a matter of opinion.
But the machine brother wants to say that the P20 series has been discontinued for a long time.
The new source of goods mentioned by the anchor may be assembled and refurbished in batches from some factories.
In the comment area, there were netizens who compared a wave, identified as a domestic assembly screen, and Samsung screen at a glance to see the gap.
There are also netizens who found the real warranty status of the mobile phone through the mobile phone IMEI code accidentally leaked in the live broadcast room.
What's new and not activated, the machine will be out of warranty in 2019.
As for the anchor's boast when introducing the machine, the machine brother will not start a detailed chat.
It is the same as the routine of selling cottage machines, how to exaggerate how to come.
And Brother Ji believes that the most abstract place has to be the link where the anchor introduces the giveaway...
Buy a phone and get a three-piece giveaway.
They are a 120W fast charging set, 9D explosion-proof tempered film and a mobile phone case.
Think about it, this 120W fast charging set is mostly a false label or copycat.
Then, the anchor also took out the "original mobile phone box" and brought the popularity of the entire live broadcast to the peak.
He holds a Huawei Mate30 Pro phone case in his left hand.
In his right hand, he holds the Huawei P20 Pro.
When Brother Ji and Eighth Brother saw this, they didn't hold back instantly.
The two eyes looked at each other and let out a deafening laugh that made the office deafening.
Let's take 10,000 steps back.
Huawei P20 Pro This machine, now the normal price of the second-hand market, is about 450-500 yuan.
And the P20 Pro sold in that live broadcast room is not only five times more expensive, but even the quality is not exquisite.
After all, we don't know if any parts have been replaced inside the machine...
An electronic vegetable belonging to the mobile phone circle
The above are the anchors who sell mobile phones in the live broadcast room now.
In the face of market changes, the iteration of the performance form.
In the past, the anchor sold cottage machines, relying on low prices + imitating the appearance of high-end machines to attract consumers to buy.
Now it is much more detailed, according to the needs of consumers, one by one.
The key is that they continue to recruit quickly, and after introducing the "benefits", they start counting down.
3, 2, 1... got on the bus, the family!
Give the audience a sense of urgency that if you don't hurry up to place an order, you will die.
If the anchor objectively describes and the audience voluntarily places an order, it is not a big problem.
But looking at the entire live broadcast slice of the machine brother, I can only say that the anchor's propaganda skills are more carefully considered.
You can believe it, but not everything.
Let's look at the live slice picture Yile is okay, I really want to see that family and friends bought it.
Best, it's better to go for a wave of after-sales refunds.
Image from the web