CCTV News: At present, at the peak of summer tourism and vacation, multiple platform data show that the tourism market has further "heated up". According to the China Tourism Research Institute, 1.85 billion people will travel from June to August, generating more than 1.2 trillion yuan in tourism consumption. In the interview, the reporter found that scenic spots featuring traditional Chinese culture are increasingly favored by tourists and have become popular check-in places for summer tourism.
At night, the Luoyi Ancient City Scenic Area, located in the old town of Luoyang City, looks like daylight. Under the Wenfeng Pagoda, which was built in the Song Dynasty, citizens and tourists immerse themselves in the infinite charm of the thousand-year-old capital. The ancient style and the lights are intertwined, which has a special charm.
Luoyang's major scenic spots seize the "summer file" and plan a series of national style content. Luoyang Yingtianmen Scenic Area launched the "National Style Crossing" activity, Mingtang Paradise Scenic Area launched the appreciation of the national tide feast activity, and Jiuzhou Chi Scenic Area launched the "Night Tour of Jiuzhou" activity, bringing tourists an immersive experience. The reporter found that the characteristic tourism of the national style is becoming a new hot spot and new trend in tourism consumption in recent years. According to online content platform data, at present, more than 90,000 scenic spots around the world have launched special products related to national style, and national style has become a popular keyword for tourism.
In the Phoenix Cultural Village in Xiangxi, Hunan Province, traditional cultural performances in the venue and neon clouds and mist outside the venue are intertwined, realizing the integration of tradition and fashion.
Create night tourism characteristics to drive consumption fever in many scenic spots A few days ago, the National Development and Reform Commission's "Measures on Restoring and Expanding Consumption" clearly proposed to promote the innovative development of nighttime cultural tourism consumption norms, guide museums, cultural centers, amusement parks, etc. to extend their opening hours, and support the construction of "24-hour living circles" in areas with conditions. In the interview, the reporter found that many scenic spots have launched night tour projects, which have brought new growth points to tourism consumption.
With the enrichment of nighttime consumption scenes, night has gradually become a continuation of the public's release of pressure and exploration of a better life. In Wuyuan, Jiangxi, which is known as "the most beautiful village in China", the number of scenic spots above 4A level in the county ranks the largest in the country, and the tourism industry is very mature. How to differentiate based on innovation? In order to boost tourists' interest in consumption, Wunuzhou Scenic Area has created a rich and diverse night tour scene such as bar street, night cruise of rocking boats, and water curtain light and shadow shows.
At the same time, the scenic area has also launched various discount packages around the night tour, selling the regular 100 yuan ticket price during the day to 60 yuan at a discount, providing a lot of benefits for the people who consume at night.
At the same time, the scenic area has also set up a live broadcast team to sell scenic spot group coupon products to undertake the online consumption needs of potential tourists. According to statistics, from May to July, various enterprises have cumulatively given nearly 200 million yuan to the market through the discounts of "tourism tickets + accommodation + performances" at night. The comprehensive tourism revenue exceeded 3.3 billion yuan, an increase of 21% compared to 2019.
Digital services help new growth of tourism Experts said that behind the current popularity of summer tourism, digital technology supports and drives tourism consumption. The richness of online content such as live broadcasts and short videos has also brought new growth opportunities for scenic spot tourism in various places.
In Pujihei, Yunnan, 10,000 mu of lotus pond flowers are in full bloom, tourists can not only enjoy the lotus frolic by boat, but also enter the local fishing village to feel the life culture and intangible cultural heritage skills of the Yi Sani people.
The Flower Face Festival is a traditional festival with a thousand-year-old history. Holding charcoal ash in hand to send special blessings to friends around you, the unique form of activity was spread online, attracting many tourists to experience. The popularity of traditional culture has also driven many young people to return to their hometowns to start businesses.
In addition to live streaming, a variety of group buying forms also enrich the choices of travel consumers. Water town Wuzhen online and offline synchronous efforts, launched the "Wuzhen cooling season", tickets, ferry tickets, hotel accommodation, performances and other products and services sales, as well as a variety of multi-day use tickets, so that tourists can enjoy the "one-stop" summer tour Wuzhen experience such as eating, staying, traveling and playing. (CCTV)