Recently, according to the South + reporter, WeChat Channels has launched the "use first, pay later" function, users can place orders for 0 yuan when shopping on Channels and enjoy the shopping mode of experiencing goods first, and paying after the order is confirmed and received. At the same time, this function has also become a powerful tool for merchants to improve transaction conversion, and is expected to increase the conversion rate of products in Channels stores by 15%.
According to reports, "use first, pay later" is based on WeChat Pay, providing consumers with a service of using first and paying later. In order to improve the risk protection of the transaction process, the platform will provide reliable capital protection and evaluation throughout the process.
According to the South + reporter, WeChat users only need to meet the WeChat Pay score of 550 points, that is, they have the opportunity to experience the shopping service of first use and pay later when purchasing goods with the "use first, pay later" service logo on Channels. 0 yuan order, click to receive the goods after the arrival can be automatically deducted, if the after-sales are initiated before confirming the receipt, the direct return is successful, the whole process does not need to pay, eliminating most of the traditional online shopping process.
It is reported that at present, the "use first, pay later" function is free and open to high-quality merchants on the platform, and merchants only need to meet the conditions of store ratings higher than 4.3 to activate this function with one click, without the need to set up first-use and pay-later goods, expiration dates, etc. separately. It can also have an exclusive label of "use now, pay later", and display exclusive logos on the product list page, product detail page, and order page in the live broadcast room.
South + Reporter Ye Dan
【Author】 Ye Dan
【Source】 Southern Press Media Group South + client