Taiyuan Liuweizhai Industrial Co., Ltd. is located in Qingxu County Xugou Town Nanyin Village, the original name of Fuji Liuwei Zhai sauce elbow chicken and duck shop, referred to as "Liuwei Zhai", is a company with more than 280 years of store history, the first batch of "Chinese time-honored brand" announced by the Ministry of Commerce, is a national agricultural industrialization key leading enterprises, but also one of the largest sauce meat products and soy products production enterprises in the country.
<h1 class="pgc-h-arrow-right" data-track="4" >, historical and cultural inheritance</h1>
Liuwei Zhai's unique main product "Sauce Elbow Flower" can be traced back to more than 1300 years ago, the meat refrigeration dish - Tanghuayun Dream Meat, the so-called Tanghuayun Dream Meat, first seen in the Song Chu Punishment and Hu Erbu Shangshu Tao Gu's "Qing YiLu", which reveals: In the early Tang Dynasty, Emperor Zhongzong Of the Tang Dynasty Shangshu Zuo Servant Shot Wei Juyuan, after being promoted to Shangshu Ling, he once offered a feast to Emperor Zhongzong li Xian of Tang Dynasty "burning tail food", in order to thank Emperor Huang'en, and the feast "food account" was recorded in the book, of which the 55th section was "Tanghuayun Dream Meat". More than 200 years later, the song dynasty eunuch Tao Gu saw this "food account" and "chose the strange person to remember". Thus (Roll Town, Taiyuan dialect, the bundle is called Roll Town) is included in one of the earliest surviving food accounts in China, "Qing Yi Lu", which netizens call "the world's first menu", and has been passed down for thousands of years.
In the third year of Qianlong (1738) 283 years ago, liu Deshan of Taiyuan Province, who was passed down from ancient flowers and clouds, entered the world of Beijing and was confident that he would make a living and develop with the skills of family sauce and brine, which seemed to be a difficult task. In the Beijing Division, I met Liu Fengxiang in Ye County, Shandong Province, because of the same surname, I talked about a place. Did you know that Liu Fengxiang is a descendant of the great locust tree in Hongdong who migrated to Shandong? The same is a guest of a foreign land, the same is to seek survival, the common destiny, the two people surnamed Liu closely tied together. Therefore, they married brothers of the same clan, chose "Xisi" to settle down to make a living, opened a cooked meat shop, called "sauce elbow chicken and duck shop", in order to make the diners easy to remember, the "Tangled Flower Cloud Dream Meat" was renamed "Sauce Elbow Flower". As everyone knows, the real goods, the unique shape and taste, the purchasers are flocked, the sale is a hit, the merchants and gentry, the officials and the people, all buy, until they arouse the favor of the imperial palace.
And to Cixi hanging curtains, a package of Qing court power, occasional taste of Fu Ji "sauce elbow flower", Feng Yan Dayue, eclipse of the sun, Fu Ji was given the royal plaque to enter the palace, with the transmission of the entry, delivery is prohibited, becoming a royal tribute. For a time, the reputation rose, and the name shook Jinghua.
In 1937, the Japanese invaded China in an all-round way, and the old shop of Fuji was in full swing. In order to find a way out, the shopkeeper Sheng Rongguang led several apprentices, armed with the skills of the absolute scroll town (淡), returned to Taiyuan, and rented a façade at No. 17 Dada Lane, Gujie In the 27th year of the Republic of China (1938 AD), he resumed his old business and used the name "Fuji Sauce Elbow Chicken and Duck Shop". Taiyuan sauce elbow flower, return to the hometown, strictly abide by the traditional craftsmanship of the millennium, and then pass on the miracle.
In the thirty-first year of the Republic of China (1942 AD), Taiyuan Fuji sauce elbow chicken and duck shop, the business gradually grew, so the purchase of the bustling downtown Liu Lane, Bell Tower Street, Qiaotou Street three streets blended in the south of the road, the new store, expand the operation, because the original name is prominent, so the name is renewed "Six Taste Zhai", meaning "six super five tastes". In order not to forget the old shop, Xi called it "Fu Ji Liu Wei Zhai".
From "Sauce Elbow Chicken and Duck Shop" to "Fu Ji", from "Fu Ji" to "Liu Wei Zhai", in the evolution of the name of the store, a sauce garden strange flower of more than 1300 years has gone through the mountain village food - hanging elbow flower, court burning tail - tangled flower cloud dream, Jinghua Commercial City - sauce elbow flower, a lineage of inheritance - six flavor jai sauce elbow flower, so far carried forward, into thousands of households, its long history, thick culture, can be out of its right few, can be compared with those rare, known as the "living fossil" of sauce meat products, no fault. This cannot but be said to be a miracle in the world, and the inheritance and development of this miracle is the Taiyuan Liuwei Zhai people who are sprinting forward on the road of reform and opening up and are unswerving.
In 1938, Liuwei Zhai was located at the original factory site of Dada Lane
Exterior view of The 1970s in Liuwei Sai Liu Lane
Exterior view of The 1980s in Rokumi Saiyū Lane
Exterior view of Liuwei Sai Liu Lane in the 1990s
<h1 class="pgc-h-arrow-right" data-track="4" > second, the current situation of development</h1>
Since its restructuring into Taiyuan Liuweizhai Industrial Co., Ltd. in 1997, after more than 20 years of development, Liuweizhai has become a national key leading enterprise of agricultural industrialization that integrates four national honors of "China's well-known trademark", "Chinese time-honored brand", "national intangible cultural heritage" and "national 4A-level tourist attraction", and has entered the ranks of "Top 100 In the National Meat Products Industry and Top 50 in the Soy Products Industry".
At present, the company has invested in the construction of 200,000 mu of miscellaneous grain planting and processing bases in Youyu County, Shanxi Province, which is known as "Plugged Oasis", and has four non-GMO soybean planting bases in Jiayin County, Heilongjiang Province, directly providing the highest quality raw materials for enterprise production. Over the years adhere to the self-built terminal sales channels, the current production of meat products, soy products, quick-frozen food, staple foods, small grains, baked goods six series of more than 400 varieties, the annual output value of 500 million yuan, the annual output of 30,000 tons of scale, with more than 400 direct chain stores and good help women fast food restaurants, the construction of more than 30 elderly tables, covering the city's major urban areas, to provide consumers with more safe, healthy and convenient food consumption services. At the same time, it also vigorously expands e-commerce, opens official stores on multiple online platforms, and mainly engages in leisure snack products, and the enterprise economy has shown a good development trend of diversification and multi-channel.
In recent years, the company inherits the "honest governance of enterprises, dexing enterprises" of the Jinshang legacy, adhering to the "go all out to create assured food, wholeheartedly serve consumers" business purposes, the traditional technology, scientific concept and humanized management organic combination, from the development model, service model, business model and other aspects of continuous innovation, enterprise market scale and economic benefits continue to improve. On the basis of ensuring the market position of the original famous special products, the company has established long-term cooperative relations with China Agricultural University, Chinese Academy of Agricultural Sciences, Shanghai Jiao Tong University, Shanxi Agricultural University, Shanxi Academy of Agricultural Sciences and other scientific research institutes, and created a number of sub-brands such as "Good Helper", "Jinxikou", "Qiao Sister-in-law", "Gaotian Deep Grain" and so on. In 2020, Liuweizhai and Taiyuan University of Technology will cooperate to establish the Food Research Institute, relying on the talent advantages of the Polytechnic University and the core technical advantages of liuweizhai traditional food processing, it will form a technological innovation and achievement transformation platform for technology sharing, talent sharing and achievement sharing, and establish a first-class food technology research and development platform.
Liuwei Zhai walked all the way, taking the food safety of the majority of consumers as its responsibility, operating in good faith, and was rated as "Advanced Enterprise in the Implementation of Excellent Performance Model in China's Food Industry", "Strong Enterprise in China's Meat Food Industry", "National Consumer Protection Cup", "National AAA Credit Enterprise", "National Model Labor Relations Harmonious Enterprise", "Chinese Consumers' Favorite Food Brand", and was rated as "Shanxi Province's Most Assured Food Brand" for three consecutive years" and "Shanxi Food Industry 30 Years Brand Enterprise Inheritance Award". Shanxi Province Quality Reputation AAA Grade Certificate".
<h1 class="pgc-h-arrow-right" data-track="4" > third, to create a party building + industry + tourism integration pattern</h1>
On the basis of the benign development of enterprises, Liuweizhai has actively transformed the mode of economic development and accelerated the adjustment of the industrial structure. In 2014, in the Xugou section of The 208 National Highway in Taiyuan, the food industrial park "Yunmengwu" covering an area of nearly 500 acres was built, focusing on the cultural excavation and extension of the development process of Liuweizhai for more than 280 years, focusing on the perfect combination of traditional Chinese food skills and modern craftsmanship.
"Yunmengwu" means to take the main product of Liuwei Zhai sauce elbow flower, sauce elbow flower source from the Sui and Tang Dynasties alternate cold burning "tangled flower cloud dream meat". The park melts green production, cultural gardens, traditional crafts, food safety as a furnace, is a beautiful environment, ecological balance, civilized operation, culture and leisure, entertainment and tourism, holiday accommodation, sales and catering one-stop service tourist resort, the annual reception capacity of 200,000 people / times.
By visiting Yunfengzhu, Yulongbi, Yunmengshan, Ribo, Yuepo, Tangfengzhou, Jinghuazhou, Yixinzhou, Tangmingshiqiao, Hezhou Double Arch Square Bridge, Yangqu Jiuqu Bridge, Jiushu Bridge and other scenic spots, you can experience the Liuwei Zhai Tangled Flowers Cloud Dream Meat after several twists and turns, after nearly two hundred years of development, from the honorary Beijing to the Invasion of China by the Wokou, the business of the old shop is depressed, the descendants return to their hometown Taiyuan to make a living, the Liuwei Zhai inherits the thousand-year-old skills, follows the rolling, bundling, zhenzhen, monofilament inheritance, tangled flower cloud dream meat to carry forward and become a must in China. Historical changes on the National Intangible Cultural Heritage List.
The production and processing processes of the museum, the provincial technical center, the food safety monitoring center, and the production and processing of meat products, soy products, staple food products, baked products, and central kitchen production plants in the park can not only let visitors feel the strong and long history of food culture, but also feel how the century-old store Liuwei Zhai adheres to traditional skills, strictly controls food safety, and creates a healthy and reassuring food for customers.
In order to allow tourists to have a better experience, the scenic spot has newly built a 1,000㎡ park supermarket with nearly 400 kinds of products, a tourist restaurant that can accommodate 450 people to eat 1,000㎡ at the same time, a DIY parent-child park that can simultaneously carry out tofu, egg rolls and cake making experiences, and a number of large, medium and small multimedia conference rooms, which can meet the different needs of different tourism groups. On this basis, the scenic spot has continuously added new projects and opened a tourist experiential summer barbecue BBQ, allowing tourists to experience the joy of barbecue on the banks of the Yulong River and Yunmengfang.
At the same time, the company has been closely focusing on the goal of "party building and strong development" for many years, giving full play to the leading role of party organizations in various work of the enterprise, forming a party building model of "one core and five advantages", "integration of three trainings and three integrations", "one classroom and three combinations", on the basis of the Yunmengwu Cultural Park, it has created a "walking classroom" that includes the party building park, the road of faith, the oath area of party members, the chuxin square, the dream chasing corridor and other learning positions, and in 2020, it has been successively selected by the Organization Department of taiyuan municipal party committee and the organization department of Qingxu county party committee. The Party School of the County Party Committee has awarded the "Taiyuan City Party Member Education Training Base" and the "Qingxu County Party Sex Education Teaching Point" respectively, and has received more than 5,000 person-times from more than 40 units of party spirit education and training for party members and cadres of all kinds, truly internalizing the advantages of party building into the productivity, cohesion and competitiveness of enterprises.
The pattern of party building + industry + tourism integration has greatly enriched the cultural connotation of the scenic spot, the modern standard production process, the broad and profound traditional skills, the strong and profound research and development capabilities, the strict safety inspection of the procedures, and the baptism of party spirit without forgetting the original intention; the staggered and orderly bridges and rivers, the lush forests and flowers, the neat and uniform processing workshops, and the spirit of the enterprise staff, attracting a large number of tourists, showing the arrival of the vicissitudes and vitality of the century-old store.