Rural revitalization
Rural e-commerce is an important link
November 8
The list of strong rural e-commerce counties and strong e-commerce towns in the province is announced
Mengfeng Town in our county was selected as a strong rural e-commerce town in the province
In recent years, in order to accelerate the development of the e-commerce industry, Mengfeng Town has actively strived to create an "e-commerce demonstration town in Qingxu County" in accordance with the idea of "demonstration-driven and overall advancement", taking "vinegar brewing, specialty food, and finishing of agricultural and sideline products" as a typical example of e-commerce development, so as to achieve the two-way circulation of "online goods going to the countryside" and "agricultural and sideline products entering the city" as the goal, so that e-commerce can become a new economic growth point.
At present, Mengfeng Town has been stationed in more than 10 key e-commerce Taobao, Tmall, Pinduoduo, Lecuntao, Gongtianxia, Aliyun, Global Frog and so on. In accordance with the model of "unified management, unified identification and unified system", the 20 villages in the town have developed more than 70 Internet sites in Lecuntao, which can not only help the masses to purchase high-quality and inexpensive products online, but also promote the online sales of local agricultural and sideline products, and achieve full coverage of village-level online merchants and e-commerce service sites. Yuantong, Shentong, Yunda and other express delivery in the water tower vinegar industry set up points to operate; small and medium-sized enterprises to carry out product sales and live streaming with goods; 4A-class tourist attraction Baoyuan Old Vinegar Fang and dozens of travel agencies to establish and sign cooperation agreements, with the farm, manor and surrounding county and city scenic spots to carry out "hugging" joint marketing, to achieve tourism resource sharing, customer source mutual delivery; agricultural product processing enterprises and cooperatives to develop order agriculture, as an online fruit supply base, export to South Korea, Japan, and further expand foreign markets.
Shanxi Shuita Lao Vinegar Fang E-commerce Co., Ltd. is an e-commerce company specializing in the sales and brand promotion of water tower products on various website platforms, and is currently the earliest e-commerce company in the vinegar industry in our county and the largest sales revenue. The company leverages the county's vigorous development of e-commerce opportunities and Mengfeng Town brand strategy, e-commerce strong town strategy, opened up a variety of marketing channels, sales channels on Jingdong and Taobao include Jingdong self-operated stores, Jingdong POP stores, Tmall supermarkets, Tmall flagship stores, and developed new e-commerce marketing channels such as Pinduoduo, Meicai, and Xintong. In 2020, the company's sales revenue reached more than 30 million yuan.
According to incomplete statistics, in the first half of this year, the e-commerce transaction volume of Mengfeng Town was about 150 million yuan, an increase of 31% year-on-year; the online retail sales volume was 70 million yuan (including vinegar products 50 million yuan, specialty foods 8 million yuan, agricultural and sideline products finishing 12 million yuan), an increase of 142% year-on-year, the number of express deliveries in the town was about 2 million pieces, an increase of 46% year-on-year, and the number of shipments was about 13 million pieces, an increase of 287% year-on-year. Under the background of "Internet +", the rapid development of the e-commerce economy has enabled small and micro enterprises to realize their entrepreneurial dreams, allowed farmers to catch the express train to get rich, and realized the double income of small and micro enterprises and farmers.
In the next step, Mengfeng Town will continue to establish an e-commerce platform, focusing on Mengfeng cakes, small grains, vegetable finishing and other advantageous products, selling at home and abroad; accelerate the transformation of the model, establish a "new retail" model that combines online and offline, rely on the domestic and foreign sales network of Shuita Vinegar Industry Co., Ltd., establish 100 experience stores, display the local characteristics of Mengfeng Town; broaden the industrial chain, through the combination of local enterprise support and external investment promotion, the Mengfeng Town e-commerce industry will become bigger and stronger, and make scale Strengthen government-enterprise cooperation, through publicity and training, leading enterprises, external capital promotion and other measures, with Alibaba, JD.com and other e-commerce giants to establish closer ties, carry out in-depth cooperation, the government, online business, service providers, etc. close contact, mutual interaction, to achieve Shanxi old vinegar, specialty food, agricultural and sideline products of large-scale export.
Source: Qing Xu Rong Media Editor:Li Lin Tang Hua