Publisher: 【World Brand Lab】
(Note: The above picture is from China NetScience.) ）
Bamboo leaf green tea
<h1 class="pgc-h-arrow-right">01.</h1>
<h1 class="pgc-h-arrow-right" > [World Brand Lab] released the list of "Top Ten High-end Teas in the World" in 2021:</h1>
On February 24, 2021, the world's "brand value evaluation" authority, [World Brand Lab], released the list of "Top Ten High-end Teas in the World" in 2021. This is the first time in the world that a ranking of "high-end tea brands" has been compiled. 【Zhuyeqing】 became the only Chinese tea brand on the list.
<h1 class="pgc-h-arrow-right">02.</h1>
<h1 class="pgc-h-arrow-right" > Who is the World Brand Lab? </h1>
1. [World Brand Lab] is one of the top 3 "brand value evaluation" institutions in the world:
[World Brand Lab] is named after World Brand Lab, which is an international, professional, diversified and brand professional research institution.
2. The World Brand Lab is headquartered in New York:
World Brand Lab is headquartered in New York. It is chaired by Professor Robert Mundell, winner of the Nobel Prize in Economics (1999) and the world-renowned "Father of the Euro". The institution's evaluation experts and evaluation consultants are from Harvard University, Yale University, Oxford University, Cambridge University in the United Kingdom, and other world's top universities.
3. Evaluate using the laboratory's original "evaluation model":
【World Brand Lab】As the world's leading brand evaluation agency, it adopts its own original "BVA" (Brand Value Added) evaluation system to evaluate different brands around the world. In the "BVA" evaluation system, the "Brand Added Value Toolbox" (BVA Tools) and the "Trust Barometer" are the two main evaluation models. The "BVA" evaluation system is widely recognized by the global business community and the financial community. Its evaluation results have become an important basis for the global business community, the financial community and the intangible assets appraisal.
4. 【World Brand Lab】For 17 consecutive years, we have compiled and released "Top 500 World Brands", "China's 500 Most Valuable Brands", and the ranking list:
Since 2003, it has conducted follow-up research on more than 80,000 mainstream brands in more than 60 countries around the world, and established a "world brand database". For 17 consecutive years, it has compiled and released the rankings of "Top 500 World Brands" and "China's 500 Most Valuable Brands". It has become the main basis for measuring the value of the world and Chinese brands.
<h1 class="pgc-h-arrow-right">03.</h1>
<h1 class="pgc-h-arrow-right" > this time 10 brands from 8 countries were selected:</h1>
1. British --- Twinings --- tea bags
2. Chinese --- bamboo leaf green --- green tea
3. Singapore --- Terweed Tea --- Blended Tea
4. American --- Hani. Mulberry --- blended tea
5. Sri Lankan --- Dilma --- black tea, tea bags
6. British --- Didierry --- many categories
7. French --- Marhei tea --- black tea
8. Indian --- tea Thai --- ground tea
9. American --- Taishu tea --- herbal tea
10.Matcha --- --- Ito, Japan
Publisher: World Brand Lab
<h1 class="pgc-h-arrow-right">04.</h1>
<h1 class="pgc-h-arrow-right" > the selection process of the [Zhuyeqing] brand:</h1>
1. [World Brand Lab] lasted ten months, conducted systematic research and strict screening on nearly 300 well-known tea brands around the world, and [Zhuyeqing] became the only selected brand in China:
【World Brand Lab】Lasting nearly ten months, systematic research has been conducted on more than 20 tea-producing countries and about 300 well-known tea brands from more than 20 tea-producing countries such as the United Kingdom, the United States, France, India, Sri Lanka, China, Japan, Singapore, etc. Using the "BVA" evaluation model, from three dimensions: Brand Strength, Consumer Added Index, Development Index, comprehensive system, data-based, objective and fair value assessment. After systematic research, strict screening, and finally 10 high-end tea brands from 8 countries were selected for the list. 【Zhuyeqing】 became the only brand selected in China
2. 【Zhuyeqing】The main reasons for the successful selection of the brand:
The only Chinese brand selected this time [ Zhuyeqing] takes "Emei Alpine Green Tea" as the value basis, and has long adhered to the three major craft standards of "Gaoshan, Mingqian and Tea Bud", which is unique among international high-end tea brands.
The results of the World Brand Lab show that:
(1) [Zhuyeqing] brand, more favored by high-end consumers:
The zhuyeqing brand is more favored by high-end consumers in China. They not only value the quality of high-end tea, but also pay more attention to the cultural attributes behind the brand.
(2) 【Bamboo Leaf Qing】The three major process standards of the brand:
【Zhuyeqing】Brand, for a long time adhere to the "Alpine, Mingqian, Tea Bud" 3 major craft standards, in the international high-end brand, unique.
(3) 【Bamboo Leaf Green】 Brand is famous for "Spring Tea":
"Spring tea" represents scarcity, specificity and non-universality in terms of quality characteristics, nutritional value, etc. in China. Therefore, it has become a unique advantage of the "Bamboo Leaf Qing" brand and ranked among the world's famous tea lists.
<h1 class="pgc-h-arrow-right">05.</h1>
<h1 class= "pgc-h-arrow-right" > the respective characteristics of the selected brands:</h1>
(1) British brands [Twining], Singaporean brands [TWG], and other brands, with the characteristics of diversified varieties.
(2) Sri Lanka [Dilmah], and other brands, with the characteristics of constant innovation, novel variety and type. The "Arana" tea series developed by the Dilma brand is unique.
(3) China [Zhuyeqing] brand, with the brand value of "Emei Alpine Green Tea", is unique among international high-end tea brands.
<h1 class="pgc-h-arrow-right">06.</h1>
< h1 class="pgc-h-arrow-right" > finally review the main content of this article:</h1>
1. The list of "The World's Top Ten High-end Famous Teas" was announced, and the Chinese [Zhuyeqing] brand was on the list.
2. Who is the World Brand Lab? It is one of the top 3 "brand value evaluation agencies" in the world. The English name is: World Brand Lab, is an international, professional, diversified, brand professional research institute. Headquartered in New York, the World Brand Lab is chaired by Professor Robert Mundell, winner of the Nobel Prize in Economics (1999) and the world-renowned "Father of the Euro." The institution's evaluation experts and evaluation consultants are from Harvard University, Yale University, Oxford University, Cambridge University in the United Kingdom, and other world's top universities.
3. [World Brand Lab] uses the laboratory's original "evaluation model" to evaluate different brands.
The laboratory uses its own original "BVA" (Brand Value Added) evaluation system to evaluate different brands around the world. In the "BVA" evaluation system, the "Brand Added Value Toolbox" (BVA Tools) and the "Trust Barometer" are the two main evaluation models. The "BVA" evaluation system is widely recognized by the global business community and the financial community. Its evaluation results have become an important basis for the global business community, the financial community and the intangible assets appraisal.
4. [World Brand Lab] for 17 consecutive years to compile and publish the "World Top 500 Brands", "China's 500 Most Valuable Brands" and rankings.
5. 【Bamboo Leaf Green】Brand selection process:
(1) [World Brand Lab] lasted ten months, conducted systematic research and strict screening on nearly 300 well-known tea brands around the world, and [Zhuyeqing] became the only selected brand in China.
(2) The only Selected Chinese brand [Zhuyeqing] this time, based on the value of "Emei Alpine Green Tea", has long adhered to the three major craft standards of "Alpine, Mingqian and Tea Buds", which is unique among international high-end tea brands.
(3) The survey results of the [World Brand Lab] show that the [Zhuyeqing] brand is more favored by high-end consumers. They not only value the quality of high-end tea, but also pay more attention to the cultural attributes behind the brand.
(4) [Zhuyeqing] brand of the three major process standards: for a long time adhere to the "Gaoshan, Mingqian, tea buds" 3 major craft standards, in the international high-end brand, unique.
(5) [Zhuyeqing] brand is famous for "spring tea": "spring tea" in China represents scarcity, specificity and non-universality in terms of quality characteristics, nutritional value, etc. Therefore, it has become a unique advantage of the "Bamboo Leaf Qing" brand and ranked among the world's famous tea lists.
【Thank you for paying attention to the headline number: leisurely tea tasting】