According to data from the China Passenger Association, the domestic retail penetration rate of new energy vehicles reached 32.3% in April. Among the own brands represented by Nezha Automobile, the penetration rate of new energy vehicles is as high as 56.5%. The general trend of the era of high-speed iteration of the automobile market to new energy vehicles is unstoppable.
Surprisingly, Nezha S, which attracted the attention of users and the industry as soon as it was listed, has become a well-deserved "B-class fuel vehicle subversor" with its comprehensive product power.
In the era of the "big outbreak" of new energy models, why did Nezha S quickly win the hearts of users? Think of it, the four disruptive innovative technologies that subvert performance cognition, subvert intelligent cognition, subvert comfort experience, and subvert cost perception have become the extraordinary "genes" of Nezha S to repel the pursuit and interception of fuel vehicles and stand out from the crowd.
Subverting performance cognition The concrete benchmark for "sports technology coupes"
As the first model under the Nezha Shanhai platform, Nezha S has become a unique rookie force in the market with the core values of sports, technology and youth, showing the unique charm of "sports technology coupe".
Performance is a luxury in the fuel era, and if you want to experience 3-second acceleration, you have to accept a price of 7.8 million at every turn, which is difficult for ordinary users to reach. But in the age of electricity, this perception has been subverted. The Nezha S four-wheel drive version is equipped with permanent magnet synchronous motors in the front and rear, with a large output of 340kW and a torque of 620Nm, and an acceleration of only 3.9 seconds per 100 km. This acceleration performance is not to say that ordinary family B+ class cars cannot match, and can even leave many million-dollar fuel luxury cars behind. As soon as you step down the pedal, you can feel the abundant and direct power output, and the push back feeling follows.
Strong acceleration strength, combined with 470mm low center of gravity, 50:50 front and rear axle load ratio design, with 0.216Cd ultra-low wind resistance superior body, and high-end models standard front double wishbone, rear five-link suspension undercarriage system, for Nezha S to bring precise handling experience and stable sports attitude, to achieve no less than 80km/h elk test results, even if you want to go to the track on a whim.
Subvert intelligent understanding and enjoy safe travel
Even among the new energy models known for their "intelligence", Nezha S can be half a position ahead, and it has an absolute advantage over fuel vehicles.
In the Nezha S Smart Cockpit, the third-generation Snapdragon Cockpit Platform 8155 chip supports and expands smooth, delicate and vivid intellectual functions with powerful computing power: AR-HUD realizes the augmented reality head-up display function, making key driving data "visible when looking up", greatly improving driving convenience and safety. In addition, there is a 17.6-inch central control screen, a 12.3-inch passenger screen and a hidden instrument cluster, allowing Nezha S to show its "multi-screen" strength and burst with a sense of technology; AI intelligent gesture recognition control and Nezha AI voice assistant bid farewell to the "manual era" of human-car interaction, and promote safe driving to a new height.
In terms of intelligent driving, Nezha S has a variety of intelligent driving assistance solutions, including zui gao ji's NETA PILOT 4.0 computing power of up to 200TOPS, equipped with 4 surround view cameras, 7 high-perception cameras, 5 millimeter wave radars, 12 ultrasonic radars, and 2 lidars. The powerful software and hardware configuration brings comprehensive leading intelligent driving functions to Nezha S, and can also realize a variety of high-end intelligent driving assistance functions such as NNP Nezha high-speed navigation assistance, NTP Nezha memory parking, NCP Nezha city pilot, etc. If there are no high-end requirements for intelligent driving, there are also models equipped with NETA PILOT 3.0 and NETA PILOT 2.5 to enjoy the just right smart travel experience.
Subvert the comfort experience Travel carries a happy life
With the prosperity of the times, the time people spend in vehicles has increased exponentially, and comfort has become one of the important zhi biao for people to choose vehicles. Thanks to the high scalability of the Shanhai platform, the size of Nezha S has fully exceeded the level, with a length, width and height of 4980mm*1980mm*1450mm, and a wheelbase of 2980mm, which is almost comparable to C-class cars, building a more spacious and comfortable driving space for users.
On top of this, Nezha S also equips users with executive-level seats, based on ergonomic intimate design, which increases the richness of legroom under the premise of ensuring head space, allowing users to have a stretched sitting posture, plus a full range of heating, ventilation, an mo and memory functions, the comfort experience goes further.
In terms of hearing, Nezha S also attaches great importance to it. In the era of fuel vehicles, high-quality audio is the standard for Mercedes-Benz and other luxury cars; However, in the electric era, Nezha S has achieved equal rights in HiFi, tailored 720° customized surround sound for users, and achieved a rare sky sound effect in the same class through the industry's first "hardware + software" full set of personalized solutions, so that the immersive sense of scene is no longer exclusive to luxury brands.
Subverting cost perception "Insensible car" soars into life
Compared with fuel vehicles, Nezha S has the innate advantages of new energy vehicle purchase tax reduction and subsidy policy, good economy for daily use of cars and other innate advantages at the stage of user car purchase, coupled with the characteristics of "zui excellent configuration in the same class of cars, zui excellent price in the same class configuration", which can easily realize the use of non-inductive cars.
For the endurance problem that new energy vehicle users are concerned about, Nezha S provides two power options: range extension and pure electric. Among them, the pure electric version of the Zui has a long range of up to 715km, and can even take advantage of the small long holiday to drive from Shanghai to Fujian to see the scenery of southern Fujian. The total cruising range of the extended version is as high as 1160km, so you don't have to worry about mileage anxiety. zui is pleasantly surprised that under CLTC working conditions, the pure electric cruising range of the Nezha S extended range version can reach 310km, ranking the zui in its class, and the daily commute only needs to be charged once a week, which is convenient and economical far beyond fuel vehicles.
Mr. Feng, who works in Beijing, because he does not have a green plate, replaced a Nezha S extended range 1160 small version with a fuel vehicle, and after using it for 3 months, he said that it was indeed "really fragrant": "The fuel cost of the fuel vehicle is 300 yuan less a week, and after changing the Nezha S, I will charge it once a week, and 20 yuan can solve it." This little car cost is simply negligible. Occasionally go far away, don't worry about not enough battery life, it's too worry-free! ”
Only by engraving "building a car for the people" into the ecological chain of R&D, production and service can we create a "national good car" that subverts performance cognition, subverts intelligent cognition, subverts comfort experience, and subverts cost perception. Nezha S has not only become the "favorite" of users, but also led the era of rapid whale swallowing of fuel vehicles in the new energy automobile industry.