After China's liberalization this year, there are many executives of foreign companies in China, and Bulgari CEO Jean-Christophe Barbin was the first CEO to visit, and said in an interview with First Finance and Economics: China is Bulgari's most important market, even more important than the Italian local market. Bulgari as an Italian brand, said such words, people feel that they are currying favor with Chinese consumers, in the luxury market, South Korea has always been the market that luxury brands strive for, but now the Chinese base is huge, the weight of the luxury market has exceeded South Korea, and its CEO said that it will invest more resources and talents in China.
Bulgari is an Italian luxury brand, is a subsidiary of LVMH Group, is the parent company of LV, Bulgari was founded in Rome, Italy in 1884, at first mainly engaged in jewelry and watches, later involved diamonds, pearls, gold and silver jewelry, 80s also launched perfumes, clothing, accessories, glasses and other products, to 1990, began to enter the Chinese market, at present, has more than 80 countries and regions around the world has a store.
Between 2008 and 2011, Bulgari's profit fell by 67%, and in 2009 it lost $650 million, LVMH bought Bulgari, the purchase price was 4.3 billion euros, converted into US dollars is 6 billion US dollars, and the Bulgari family has become the second largest shareholder of LVMH.
In March this year, Bulgari officially announced that Liu Yifei became a global spokesperson, plus other spokespersons, according to the statistics of netizens, the current Bulgari spokespersons are: Shu Qi, Wu Lei, Zhao Lusi, Fan Chengcheng, Yang Yang, Liu Wen, Wen Qi, etc. Bulgari suspected that Taiwan was listed as a country on the official website, Bulgari responded to technical problems, expressing respect for China's sovereignty and territorial integrity, netizens seemed not very satisfied, everyone was more looking forward to who would be the first artist to terminate the contract