The catering industry has always been a highly competitive industry, especially in the context of the economic downturn and the overall downgrade of people's consumption level, in order to stand out in the market, it is necessary not only to have delicious dishes, but also to be equipped with efficient operations.
When ChatGPT, an intelligent conversation platform of "chatbot" + "search tool" + "text creation tool", appeared, it was no surprise that it quickly attracted the attention of catering owners.
"After spending a few minutes using ChatGPT to help me automatically write a 300-word interview speech, the quality of the manuscript is barely qualified (at least more than half of my company's level), and I feel that this AI may soon bring great changes to human society and even become a small node in history." The founder of Hao Principal, the founder of the old hot pot, Chen Yusen, posted it in the circle of friends.
ChatGTP is a dialogue platform based on artificial intelligence technology that can have natural, smooth and interesting conversations with customers, in the catering industry, there are many applicable scenarios, such as:
Chatgtp orders food online, and chatgtp recommends suitable dishes and set meals according to customers' tastes, preferences, scenes and other factors, so as to improve the order rate and unit price;
chatgtp online consultation, chatgtp can quickly and accurately answer according to customers' questions, and guide customers to make reservations or place orders;
ChatGTP online interaction, customers through social media, mini programs and other channels to chat with chatgtp, participate in a variety of interesting interactive activities, such as lottery, Q&A, games, etc. Chatgtp can adjust the content and style of conversation according to customer interests, emotions, feedback and other factors to improve customer engagement and satisfaction;
ChatGTP online evaluation, customers evaluate the restaurant's dishes, services, environment, etc., chatgtp can give thanks or apologies according to customer evaluation, and collect customers' suggestions and opinions to help the restaurant improve, etc.
However, because the overall platform of ChatGTP is still in the exploration stage, technology, application scenarios and other aspects are not comprehensive enough, and the catering industry still has many limitations when it is really put into operation, such as:
ChatGPT can produce some catering posters and planning projects, in fact, chatgtp can only provide relevant poster screen inspiration, because there is no picture editing software rack, it cannot be directly generated. For the planning plan, the scope can only be planned in the general direction, and it lacks details and cannot be applied in practice;
When ChatGPT interacts with customers, it makes guesses or fabricates based on information it learns or data from its corpus. This may lead to false or misleading information about food safety, nutritional facts, dish practices, etc.;
ChatGPT lacks real-time information, such as restaurant locations, opening hours, menu prices, offers, etc. Its information update may stay in 2021 and cannot adapt to market changes and user needs;
The training process of ChatGPT requires a large amount of manual annotation data, and annotators need to have professional knowledge and skills in related fields, such as terminology, norms, culture and other aspects of the catering industry. This may increase the cost and difficulty of training, the platform access threshold is high, professional development team is required to do technical support, and the operating cost of a single store is high.
In general, regardless of the group of people, although they are shocked by the conversational function of chatgtp, they still have a wait-and-see attitude towards its impact on catering.
The catering industry uses the chatgtp intelligent dialogue platform to essentially reduce the operating costs of enterprises by improving operational efficiency. In addition to exploring and trying more new tools, there are also many mature digital tools in the catering industry that can help enterprises improve management efficiency and achieve the management goal of reducing costs and increasing efficiency, such as chain digital management tools such as Wandianpalm:
- Efficient management of franchisees through remote standardized store inspection, real-time monitoring of employee operation specifications, and strong brand control;
- Through the OA store opening process module, accelerate the replication of standardized stores and shorten the preparation period;
- Through the handheld academy system, remote training of employees, industry training to help employees consolidate practical skills, strengthen the implementation of headquarters standards;
- Realize the unified creation of the shopping atmosphere of franchised stores through intelligent messaging, strengthen brand image, etc.
The emergence of ChatGPT has undoubtedly brought a lot of inspiration to everyone, and we are waiting for more and better tools to help catering usher in a more intelligent transformation.