In the blink of an eye, the first half of 2023 has ended, and the "midterm examination results" of major car companies have been released one after another, and as the leader of China's new energy vehicles, BYD has become the sales champion of new energy vehicles in China and even the world with sales of 1.2556 million units, successfully creating a Chinese-style development miracle.
It is worth mentioning that BYD's largest competitor in the world, Tesla, delivered a total of 889,000 vehicles in the first half of this year, and BYD is leading significantly in sales, which is also a proud moment for Chinese cars. So, how did BYD, the "car market master", be refined? Let's talk about it today.
The "two-legged, one-step-by-step" strategy is the key to success
As the saying goes, "the direction is not right, the effort is in vain", so in the author's opinion, BYD's success is inseparable from the adherence to the DM hybrid and EV pure electric "two legs, step by step" strategy, among which, DM-i super hybrid technology, with the "fast, provincial, quiet, smooth, green" five characteristics, to achieve the subversion of traditional fuel vehicles, and seize the pain points of most consumer car demand.
In addition, in each segment, BYD always has a model that can meet the high standards of current consumers, such as under 100,000 yuan, there are yuan, dolphins, seagulls, etc.; 10-200,000 yuan has Qin, destroyer 05, Song series, etc.; More than 200,000 yuan have Tang series, Han series, seals, frigates 07 and so on. Through the sales data, it can also be found that these models have very strong product competitiveness in their respective fields.
Next, BYD will complete and improve the layout of the five major brand matrices of Dynasty, Ocean, Denza , Equation Leopard, Yangwang and Equation Leopard, implement multi-brand synergy and high-quality development, and move towards a new pattern of Chinese automobile competition.
Technology is king to drive the brand upward
Of course, strong scientific and technological strength and profound technical precipitation are also the reasons why BYD leads the new energy vehicle market.
Today, in addition to the well-known three core technologies of blade battery, e platform 3.0 and DM-i super hybrid, in the first half of this year, BYD released two cutting-edge technologies that lead the world - Yi Sifang and Yunji intelligent body control system, and have been successively applied to its new cars, redefining the new experience of intelligent luxury travel for users.
Not only that, BYD will continue to increase investment in technology to maintain its competitive advantage in the market. It is understood that BYD currently has 11 technical research institutes, 69,000 R&D teams, 28,000 authorized patents, etc. in China, and has established a strong "technology fish pond".
This year, BYD will also recruit 30,000 fresh engineers, of which 60% are masters and doctors, and 700 to 800 graduates from famous universities such as Tsinghua University and Peking University, providing more source support for technological innovation and continuously delivering more leading technologies to the industry.
Think globally and climb to new heights
If you want to climb to another peak, it is indispensable to the layout of the global market, and the major Chinese car companies have already broken the wave "going to sea", BYD has been laying out overseas business for 24 years, and has successfully entered the developed countries such as Europe, America, Japan, South Korea and Australia, and not long ago also entered Malaysia, Thailand and other Southeast Asian markets, and invested in Thailand, Brazil has invested in the construction of production bases.
According to statistics, BYD's new energy vehicle products have covered six continents, more than 70 countries and regions, and more than 400 cities, making it a global new energy vehicle company. It is worth mentioning that from January to June this year, BYD's overseas sales reached 74,300 vehicles, you know, last year was 55,900 vehicles, this year's sales have turned over.
Next, BYD will continue to explore new markets overseas, dig deep into the existing market, and deeply deploy the production and sales ends, including building factories overseas, increasing overseas models, and laying out sales stores, so that overseas sales will reach a new high.
Write at the end
It can be found that BYD has won the right to speak and dominate the global market of new energy vehicles, which will become a textbook case in the history of Chinese automobiles. According to the plan of BYD Chairman Wang Chuanfu, this year's sales target is 3 million units, according to the current momentum and the successive launch of new models, it is not difficult, we wait and see.