Do you know? Edison Chen's partnership with Nike is coming to an end!
This year coincides with the 20th anniversary of the establishment of Clot, the trendy brand of Guanxi Brother, in such a special year, in order to better enhance the brand effect, Clot has launched a joint plan with many well-known brands.
Especially with Nike, this year alone, we have jointly released 5 sneakers.
In the recently released Clot x Nike Dunk Low "cork", due to the very careful hook change design is very popular, coupled with the official intentional control of the quantity, resulting in the popularity of this pair of shoes remains high, the secondary market price has been at a high level.
The market reacted so enthusiastically, I thought that Clot would continue to increase the number of co-branded shoes, but I did not expect that recently there was news that Clot was about to part ways with Nike and switch to adidas.
It is reported that the partnership between Guanxi and Nike will officially end this summer, and neither party intends to renew the contract.
Since 06 years of cooperation with Nike, Clot has contributed a batch of sincere works: death kiss, silk, terracotta warriors, jade, taiji yin and yang and other classic elements, showing Chinese traditional culture to the fullest.
Before the contract expires, Guanxigo will also make a pair of Dunk shoes as a "last dance" at Nike.
The inspiration revolves around the theme of "What the", blending all the classic elements of previous Clot designs into a pair of shoes, which is also the perfect end to Nike's journey.
After the release of this pair of Dunk, Guanxigo will continue the frontier with adidas.
adidas and Guanxigo had a period of cooperation, and the "Breathing Series" and "Blue Bloods" themed shoes created by adidas were popular all over the world at that time and became the trend vane of that era.
But later, for unknown reasons, Edison Chen directly drew a line with adidas and completely became evil.
Guanxi Ge repeatedly posted similar remarks on his social media that "Nike is more explosive than adidas", and fans once begged him to return to adidas in his comment section, and Guanxi Ge directly said "Never".
As a result, I didn't expect that Guanxi Ge also had a "real fragrance" day.
And this time Guanxi Ge chose to return to adidas, which may be related to Nike's "unfreedom".
During Nike, although Clot created many classic works, it is not difficult to find that most of the shoes we cooperate with are "non-mainstream" shoe models such as AJ13 and Air max.
Although Guanxigo has repeatedly hinted at creating popular shoe models such as AJ1 High, AJ4 or Dunk SB, Nike has always refused to give Guanxigo elevated permissions.
After former Nike designer Jerry Lorenzo jumped to adidas, he not only gave due respect and sincerity, but also gave Jerry high authority to create and design.
After Kanye's departure, adidas is eager to invite more designers to join, and it is not enough to rely on Jerry and Feidong to fight Nike's designer group.
Nigos, another of Adi's top designers, also jumped to Nike this year, and it may be that Guanxi Ge also considered that there are more opportunities to go to adidas and adidas regardless of the past, so he will choose to continue the frontier with the former owner.
What do you think about Edison Chen's "transfer"?