On July 1, Guizhou "Village Super" ushered in another hottest "Super Saturday Football Night". In Zhongzhong, not far from the county seat of Rongjiang, it is also very lively, early in the morning the main street is full of people, vehicles are flowing, tourists from all over the country come to this beautiful town to taste the special food of Rongjiang - Niu Xiao hot pot. It set off an upsurge of going to Rongjiang to see the "village super" product "Niu Qiao", so that the "Niu Qi" industry in Zhongzhongzhen has been developed.
Zhongzhongzhen is located in the north of Rongjiang County, 9 kilometers away from the county seat of Rongjiang, and is known as "China's first deflated city" because of the prosperity of the "Niujiang" industry. In the Zhongzhongzhen "Niuxiao" street, here "Niuxiao" restaurants are numerous, tourists to see the "village chao" in Rongjiang must go to Zhongzhongzhen to taste "Niuxiao" food, and in a restaurant called China Luowang, there is a long queue early, customers who come to taste "Niuxiao" food are endless, the table is full, because the flow of people is too large, the chef and waiter of the restaurant are busy, and the owner Yang Shengqiao also has to cook himself, stir-fry "Niuqiao".
Yang Shengqiao, owner of the Zhongwang restaurant in Zhongzhong, Rongjiang County, said: "On weekends, tourists from all over the country come to our shop to taste 'Niu Qiao', the flow of people is too large, and there are many people queuing, we work from 8 am to 10 pm every day, usually killing one cow is enough, and it is enough to kill two cows during the 'village chao'." The business is very hot, two or three times better than the original business. ”
Zhongzhongzhen has very convenient transportation, the highway intersection and the Rongjiang high-speed railway station are next to the town, and tourists can taste the "cow dump" food as soon as they get off the bus. "We came from Guiyang, we started at 1:10 at noon, we have been queuing for more than 40 minutes, and now it is estimated that there are more than 10 minutes to come to us, and we rushed here as soon as we got off the bus, because we have not eaten 'niu decal' before, we still want to come and taste it." Guiyang tourist Lu Ting said.
Gansu tourist Zou Xiangchun also said: "We came from Gansu, and then transferred to Rongjiang, arrived at about 8:30 last night, specially came to see the 'village chao', this 'village chao' is very hot, last night I felt it, the organization is also very good, people don't say that Zibo out of the exam questions, Rongjiang answered a full score, really good, come to feel, we are now eating 'Niu Qiao' hot pot, feel very tasteful, especially spicy, just like the enthusiasm of Guizhou people, hot and hot." ”
In addition to the China Luo Wang restaurant, the business of other "Niu Xiao" main stores is also booming, and the turnover continues to rise. "We have to start after 7 o'clock in the morning on weekends, and fry the 'cow deflat' until 6 or 7 o'clock in the evening, the total income may be about 40,000 or 50,000 yuan, usually kill 1 cow, and 3 cows during the "village super" period. Wu Chenghai, owner of the Niuqiwang restaurant in Yangdong, Zhongzhongzheng Town, Rongjiang County, said.
Zhongzhongzhen also has the largest cattle trading market in Rongjiang, and the bull market is hot every Saturday. Yang Shengxin, deputy secretary of the party committee and mayor of Zhongzhongzhen Town, Rongjiang County, said: "Zhongzhongzhen now has 17 'Niuxiao' shops, and the daily supply of cattle in Zhongzhongzhen during the 'village super' period is nearly 40, and the daily turnover reaches 500,000 yuan, and the daily turnover reaches 1.5 million yuan, which is 8 to 10 times our normal turnover, usually we just slaughter 4 to 5 cows, and nearly 40 cattle a day for these three days, which gives us." June to September is the off-season of our bull market, each farm is only about 200 heads, now it can increase to 300 to 400 heads, and the turnover of each farm can reach more than 3 million yuan, which is also the benefits brought by the 'super economy' of 'village chao' to our town, bull market and cow shop. ”
According to statistics, since the start of the "Village Super" competition on May 13, as of July 2, the "Village Super" weekend (Friday, Saturday, Sunday) for three days, 17 restaurants with the theme of "Niu Qi" in Zhongzhongzhen have achieved a cumulative operating income of more than 10 million yuan.
"Village Chao" has brought a large flow of people, but also brought the fire of Rongjiang's special food, Rongjiang County has also gradually formed a good situation with the theme of "Village Chao", the integration and development of cultural and sports tourism and the three industries, creating an Internet celebrity check-in place integrating eating, living, traveling, traveling, shopping, playing and entertainment, and the future of Rongjiang can be expected.
Source: People's concern