On July 4, Apple-related news once again rushed to Weibo hot search - "iPhone 15 and Plus new turquoise" caused heated discussions.
In this regard, some netizens complained: "Other brands rely on new technology on hot searches, and Apple hot searches rely on new colors." Some netizens said that turquoise is not good-looking, "White is YYDS." ”
iPhone 15 and Plus new turquoise
According to foreign media reports, sources said that in addition to the long-rumored "crimson iPhone 15 Pro", iPhone 15 and iPhone 15 Plus will provide a new green color, which is "close to the green of iPhone 12 and iPhone 11."
The reporter of Nanduwan Finance Agency noted that previously, iPhone 12 and iPhone 11 had provided "mint green" color options, but did not continue to appear in iPhone 13.
According to known news, this means that this year's iPhone 15 series will have carbon fiber black, champagne gold, silver, sea blue, gold, graphite, crimson, turquoise and other colors.
In contrast, the previous iPhone 14 series has a total of 10 color matchings, and the standard iPhone 14 and iPhone 14 Plus are equipped with 6 colors, which are: midnight, starlight, red, blue, purple, yellow. The Super Large Cup flagship iPhone 14 Pro and iPhone 14 Pro Max of the Pro series are equipped with 4 colors, which are: space black, silver, gold, and dark purple.
The iPhone 15 series may be expected to bring a new round of "super cycle" to Apple
For a long time, "launching a new color matching" has been regarded as Apple's means to stimulate sales, such as the new yellow color scheme launched by the iPhone 14 last year, which has attracted close attention from the market.
Although in the first quarter of the official sales of the iPhone 14 series (fourth quarter of 2022), Apple ranked first in the global smartphone market with a staggering share of 24% (according to Strategy Analytics), according to Apple's financial report for the first fiscal quarter of fiscal year 2023 (that is, the fourth quarter of 2022), in the first quarter of the official sales of the iPhone 14 series, the revenue for the quarter was $117.154 billion, down 5% year-on-year, Net profit was US$29.998 billion, down 13% year-on-year. This is also the first time Apple has suffered a decline in revenue since 2019. Among them, the revenue from the iPhone was $65.775 billion, down more than 8% year-on-year, lower than analysts' estimates of $68.29 billion.
At the same time, according to statistics released by market research agency IDC, in the first quarter of 2023, Samsung regained its leading position with a global smartphone market share of 22.5%, while Apple slipped to second place with a global market share of 20.5%.
However, the industry and outside the industry generally believe that the upgraded new generation of iPhone is more attractive to consumers and will attract more iPhone users to replace with new machines.
Analysts said they are optimistic about the overall performance improvement of the iPhone 15, believing that the machine will be more attractive to consumers than the iPhone 13 and iPhone 14 mobile phones. Barclays analysts predict that the iPhone 15 series is expected to bring a new round of "super cycle" to Apple, with shipments expected to reach 89 million units within the year. Compared with the 78 million units of the iPhone 14 series in the same period in 2022, the shipments of the iPhone 15 series will set a new record.
The top-of-the-line iPhone 15 Ultra could become the most expensive iPhone model in history
According to current news, the iPhone 15 Pro or will arc the bezel, using a curved design similar to the Apple Watch to narrow the bezel.
There are also rumors that the iPhone 15 will adopt the spirit island design, including iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Ultra (the original iPhone Pro Max series may be renamed to this) four models. Among them, the Pro version and Ultra version will further increase the screen brightness to 2500 nits. The two will be equipped with a new generation of TSMC's 3nm process A17 chip, while the memory will be upgraded to 8GB. As for the iPhone 15 and iPhone 15 Plus, they will still use the A16 chip on the iPhone 14 Pro. In addition, the iPhone 15 series will have more new features, including Wi-Fi 6E, solid-state buttons, Type C interface and so on.
It is worth mentioning that according to industry news, the iPhone 15 Ultra may be equipped with a titanium alloy frame and periscope telephoto lens, and may become the most expensive iPhone model in history (starting at 10,000 yuan, and the top version is even close to 20,000 yuan). On the earnings call, Apple CEO Tim Cook said: "I think users are willing to pay more for better features, better experiences. This also seems to mean that Apple will introduce higher-configuration models and higher prices.
Nanduwancai reporter previously reported that Apple learned the lesson of last year's supply chain disruption and will add an assembly plant to participate in the preparation of the first batch of iPhone 15. At the end of June, Apple has issued stocking instructions for the iPhone 15, and the first wave of stocking began in July, and the supply chain began to prepare for parts production. Starting in July, the iPhone 15 series will enter the production capacity climbing stage and reach the peak of mass production from the end of August to the beginning of September.
Written by: Nandu Bay Finance Agency reporter Kong Xuexiao Intern Yuan Jiajing