This summer is about to break records

Rhino Entertainment Original

Text|Nam Rumin Editor|Park Fang

Almost breaking the record, in the first phase of this summer, the final single-day box office in June reached 4.131 billion.

Looking at the sluggish performance throughout the first half of the year, I really dare not have any association with the market record, but since entering the Dragon Boat Stall, with the emergence of the topical work "Disappearing Her", the market has completely reversed. In the end, it helped to get 4.1 billion+ in June, second only to 4.186 billion in June 2019. This is enough to prove that the current market is already historic.

Absolutely the best summer file with a good reputation

The best summer season, this view has been repeated more than once, but when it really arrived, it still far exceeded expectations. June 22's "Gone Her" and "I Love You! " has shown strong quality, and Wang Baoqiang's new film "In the Octagonal Cage" followed by it has added another fire, and the timely adjustment of the screening strategy has greatly increased its overall volume.

Three word-of-mouth works have opened the door to the summer file, which was very rare in the past, and now the three films have always kept the weekday market at the level of 200 million + with the power of quality, which is extremely rare in history. In the current situation, "Disappearing Her" will fall on the order of 3.5 billion; "In the Octagon Cage" is expected to hit a volume of 1 billion; Even if it's the senior-themed "I Love You!" have been locked 400 million+ in advance.

The start of the summer season was a big win, but it was not enough, and the next two months could be the best summer performance in history. This year's summer file is particularly special, it is a real quality gathering, and it is a pile of many high-quality films. In the following time, the cases of quality for quantity will continue to occur, thus creating the best quality summer in history.

In fact, careful audiences have slowly found that even if the market performance in the first half of the year is not good, it is more a problem of the number and volume of films, and the quality of the film will be greatly improved throughout 2023, but the summer file is particularly obvious. After three years of the epidemic, Chinese films have really begun to make efforts in quality, and the number of bad films has been visibly reduced.

The reason behind this, after all, is that the capital has decreased, and the money flowing into the industry is less, and everyone has begun to cherish these capitals more, no longer like in 2015 with a bunch of money, you can recklessly shoot some bad films. Nowadays, the more funds are reduced, the more they must be cherished, whether it is from the development project to the preparation and start-up of the project, it is extremely cautious, because the industry can no longer withstand the toss, can not withstand the loss.

In the past, 10 projects were opened together, but now it is 3 out of 10, or even 1 out of 10, so the probability of bad films has naturally decreased, and the number of corresponding good movies is steadily increasing. From this dimension, the reduction of funds in the industry is not necessarily a bad thing, it is promoting the industry to complete industrial upgrading, and the lifeblood of this industry is the content. Some of the mixed companies have been eliminated, leaving people who are really doing things and being professional.

Take this year's summer file, aside from the three blockbusters that have been released, there are also projects with dark horse potential such as "Chang'an 30,000 Li", "Warm", and "Desperate" behind, all of which are good projects that exchange quality for box office. "Disappearing Her" has exploded, but it is far from over, and this summer will leave movies that can break into the all-time box office rankings, let's wait and see.

Next will be the moment to brush the record

The aforementioned is the quality level, in fact, quality must be exchanged for the market after all, the whole June has given a good start to the summer file, but also the turning point in 2023, and then enter the July and August holidays, the entire market is destined to have a warmer and more explosive performance under the blessing of quality. There is a great chance to break the box office record set by the summer of 2019.

In horizontal comparison, the box office high in July of the past year was 2018, when there were "I am not the God of Medicine", "The Richest Man in Xihong City", "Ferris Rescue", "Evil Does Not Suppress Righteousness", "Di Renjie's Four Heavenly Kings" and other big projects, in fact, "I Am Not the God of Medicine" and "The Richest Man in Xihong City" contributed 4.3 billion + in July. In the end, in July, it accumulated an astonishing result of 6.966 billion, with an average of 225 million per day.

And this year there is also a corresponding film list. In addition to "Disappearing Her", "In the Octagon", "I Love You" that have already been screened! ", and even more heavy, there are two super seeded players in July, namely "Super Family" and "Fengsheng", both of which are projects with strong volume. In addition, the upcoming "Drug Sweep 3" and "Chang'an 30,000 Li" are not far behind, these are strong seed players.

In addition, in July, there is "Mission Impossible 7", a high-quality Hollywood head seed that can hit 1 billion, and the second echelon also has "Tea Ah Two Middle School" and Hollywood imported film "Barbie". At least from a squad point of view, this July's opportunity to challenge the record. This not only requires the bottom of a large piece of the head, but also relies on the counterattack of the dark horse.

The record in August belongs to 2019, and many people must have guessed that it was precisely because of the birth of "Nezha" that he single-handedly carried the market. In addition, there are "Heroes of Fire", "Fast and Furious Special Edition", "Apostle Walker 2" and other hits. Finally, in August 2019, it got an astonishing result of 7.836 billion, which ranked seventh in history, and if the Spring Festival file was removed, it was promoted to the second place in history.

Then as a corresponding, the big dark horse "Warm" released at the end of July is undoubtedly the top priority, most of its share will be released in August, whether it can really correspond to "Nezha", is the biggest suspense and highlight of this summer, you must know that the film has an explosive reputation at the film festival. In addition, there is another super seed "Megalodon 2" in the summer, which has the strength to surpass the first film with the huge blessing of Wu Jing.

In terms of the second echelon, the most optimistic "All or Nothing" is currently hot, and since the first trailer was released, it has become another topic of conversation in the summer; Including the later "Assassination Storm", "Learning Dad" and "The Last Truth" have a certain volume and popularity. The Qixi files "Missing and Forgetting" and "Burning Winter" also occupy the blessing of the schedule and have a strong explosive power.

From the perspective of the film list, July and August this year can be called double insurance, even if they regret missing the record for two months, they are still optimistic that they will get a record at the cumulative box office. According to the sum of the summer files in June, July and August, the summer of 2019 is the current highest record, with a cumulative 17.7 billion+ in three months, and this 17.7 billion is the most conservative bottom line this year. In short, this year's summer file is going to set a record.