"Although this ending is not satisfactory, it is acceptable, and we will stop here." At 21:25 on June 30, Song Zheng, former executive editor of Tianya Community, ended the last live broadcast of restarting Tianya. Song Zheng said that because he did not have the official authorization of the Tianya community, the "restart Tianya" plan was terminated.
55 days to raise 235,000 yuan
Since April 25, the Tianya community has been unable to access normally. In mid-May, Song Zheng planned to raise 3 million yuan in service fees in the form of live streaming for seven days and seven nights to restart Tianya. On June 5, the live broadcast, which actually lasted 6 days and 2 hours, ended, raising a total of 149,900 yuan.
In the following 20 days, Song Zheng has been leading the restart of Tianya volunteers to polish the team and content, and the second stage of live broadcast has just begun.
On June 22 and 24, Song Zheng conducted two live broadcasts with the themes of traditional culture and college entrance examination volunteering. The two live broadcasts had few viewers, with sales amounts of 7,000 yuan and 6,000 yuan respectively, and the peak popularity was only more than 400 people.
After the live broadcast began on the evening of the 30th, Song Zheng used white paper to announce the results of live streaming and donations since the implementation of the restart of the Tianya Plan. As of June 30, 2023, the "Restart Tianya" project has raised a total of 158,450.82 yuan on the Douyin platform, of which 67,118.44 yuan from user live broadcast tips and work appreciation; 91,332.38 yuan in estimated commission income from commodity transactions (part of the commission income has not yet been officially settled), with a total income of 158,450.82 yuan; "Restart Tianya" WeChat public account appreciation income of 356.79 yuan; and "Restart Tianya" Weibo account appreciation income of 115 yuan. The total revenue of each channel was 158,922.61 yuan.
Song Zheng said that after the above payment of taxes, he will transfer the above funds to an account that can be used specifically for the restart of the Tianya server, and the transfer voucher will be made public. In addition, as of June 30, 2023, netizens have donated a total of 76,495 yuan to the fundraising account designated by Tianya Company for the restart of Tianya.
Song Zheng explained that since the authorization of Hainan Tianya Online Network Technology Co., Ltd. (that is, the official Tianya Community) to use the "Tianya Community" brand for "Restart Tianya" activities has officially expired on June 30, 2023, at the same time, Song Zheng has not obtained the authorization to continue the "Restart Tianya" activities with the "Tianya Community" brand in the future, out of respect for the "Tianya Community" brand rights held by Tianya Company, as well as legal considerations, he can only regretfully announce that it was initiated by him and the volunteer team" The "Restart the End of the World" operation has temporarily come to an end from July 1, 2023.
In the last live broadcast, Song Zheng said that T-shirts with the Tianya logo could not be sold anymore and had become out of print.
Continued for a month without negotiating a license
It has been 55 days since Song Zheng first asked Xing Ming, the founder of Tianya Community, about "restarting Tianya" on May 7. "It's like a lifetime. A lot of people ask me, why did you decide to do this? Song Zheng said that at first his answer was "feelings" and "responsibility", and recently more and more answers are "ignorant people are fearless."
In the live broadcast, Song Zheng once again said that he thought about raising 3 million server fees simply, he originally thought that seven days and seven nights would be over, "Now it is much worse than the small goal, and it is all tears." ”
In the past two months, Song Zheng believes that although the motive is good, the action is indeed very reckless. Until the end of the last live broadcast, Song Zheng did not have time to seriously go to the "huge number of hundred responses" to learn how to create a course on the art of bringing goods. It was not until these two days that Song Zheng figured out that it was far easier to find content directly from the goods than to find the goods first with the content. "It takes more than a month to learn this, for a middle-aged person, it is not easy. Unfortunately, I don't have time left. Song Zheng said in the live broadcast.
"Volunteers definitely have regrets." Song Zheng said that taking volunteer Da Mengmeng as an example, she put down everything she was doing from Shanghai and ran to Beijing alone, from shooting videos, editing, product selection, live broadcast room construction, live broadcast room operation to post-broadcast review, and improved the level of live broadcast in an all-round way. ”
In the live broadcast room, Song Zheng was very calm, he said that it was okay, anyway, after trying hard, whether he could restart the world, in fact, he didn't regret it.
In late June, Song Zheng unexpectedly discovered that there were so many people in the Little Red Book.
On June 29, Song Zheng replied to a netizen's question about whether "restarting Tianya" could represent the Tianya official in a Tianya fan group. Rebooting Tianya was initiated by Tianya netizens and former employees as a fundraising campaign aimed at restoring access to Tianya community servers. This event is exclusively authorized by Tianya Company, but cannot fully represent Tianya Company. At that time, Song Zheng did not tell the netizen that he only had one day left in this authorization.
"After the last live broadcast, I went to Xing Ming to talk about authorization, and I talked for more than a month, but I didn't talk about it. Loss is not to talk about, a little disappointed. After trying, there will be no regrets. After the live broadcast, Song Zheng revealed in an interview with the New Yellow River reporter that in fact, he was not very clear about the reason why Xing Ming refused to continue the authorization, and Song Zheng felt that it had been negotiated, but some specific terms needed to be further discussed.
Song Zheng said that even if he could not raise the 3 million yuan needed to restart Tianya in more than a month, he was pleased to see that Tianya Company had taken action. Xing Ming expressed the company's efforts to actively help itself on many occasions and expressed his confidence in Tianya E-commerce.
At the end of the last live broadcast, Song Zheng said that there is no unbroken banquet in the world, just like the metaphor of a volunteer, "After eating and drinking, the host brought out tea just right... Downcast".
Tianya Community will officially launch e-commerce
Song Zheng said that he saw Xing Ming say in a recent interview that Tianya has taken action and will solve the cost of server restart within a month. "Bless Tianya, and I hope that this time Xing Ming can walk more resolutely and faster, and live up to the trust of all Tianya people." Song Zheng said that in the future, as long as Tianya needs it, he will still stand up without hesitation.
In a public interview, Xing Ming did say that he "entered the e-commerce field mainly with the company" and raised 3 million yuan in about a month.
Tianya Community's official entry into the field of e-commerce has traces to follow. On June 9 this year, Tianya Community posted on Weibo that Uncle Ya wanted to bring goods live, and released a new "Tianya Community Official Fan Group" QR code, as well as Tianya e-commerce supplier group.
Tianya Community said that the official live broadcast e-commerce of Tianya is about to start, in order to "return home as soon as possible", Tianya official will open "Tianya Community Official Direct Store" on major e-commerce platforms to share good things and good life, and also welcomes the majority of netizens to sell their own products (first-hand sources or first-hand agents) through Tianya e-commerce channels.
Today, this Weibo is still at the top of the Tianya community, which may mean that Hainan Tianya Online Network Technology Co., Ltd. began preparations to launch live streaming e-commerce as early as 20 days ago.
New Yellow River Reporter: Du Lin
Editor: Du Yahui