When the ice of the epidemic for three years gradually melted and the vitality of the consumer market gradually recovered, people's pursuit of quality life was unprecedentedly high, which prepared sufficient warm soil for the development of the custom home industry; As the deadline for achieving the "dual carbon" goal approaches, it has also pulled up a green and sustainable bottom line above the head of the custom home industry.
In such an era of opportunities and challenges, industry trends and market environment are changing rapidly. However, just when many brands fell into short-term discomfort, the steps of the Millennium Boat were always unhurried, solid and determined.
Not only on February 21, the "2022 Hangzhou Asian Games Official Plate Supplier Official Announcement and 2023 Millennium Boat New Product Launch" was held in Hangzhou Xiaoshan, but also released the annual brand strategy and brand annual keywords "technology, fashion, health", and now it will appear in the 12th China Door Wall Cabinet Product Conference 2023 and Guangzhou Construction Expo with the theme of "inheritance and symbiosis, carbon seeking the future"...
It is not difficult to find that the reason why Millennium Boat can be in today's custom home melee pattern is inseparable from the troika of "technology, fashion, and health".
Take "technology" as a weapon
Intelligent manufacturing helps the product matrix without dead angles
Including the official announcement of becoming the "official plate supplier of Hangzhou Asian Games", every answer sheet delivered by Millennium Boat so far has not been achieved overnight, behind which is hidden the enterprising spirit of Millennium Boat since its inception, as well as the brand concept of outstanding intellectual creativity, excellent brand power, green product power and comprehensive service ability.
After years of technological innovation and breakthroughs, the original intention of the millennium boat remains unchanged, taking science and technology as a sharp weapon, with high standards and strict requirements of processing technology and high-quality products, leading the development and change of the industry. In the increasingly complete product matrix of the Millennium Boat:
"Millennium Boat Furniture Le Clean Ecological Board" uses the new ecological board surface protection coating modification technology to create five excellent functions of anti-oil, anti-graffiti, anti-fingerprint, waterproof stain and anti-scratch, truly realizing "five defenses and intelligent protection, one wipe is clean".
The LSB Haute Couture Board is made of fresh poplar wood on the basis of strength, and the gradient five-layer structure reduces density while ensuring excellent static flexural strength and elastic modulus. To truly achieve light weight and high energy, it is suitable for creating integrated large-format furniture.
"New Flame Retardant OSB Board" changes the traditional coating/immersion process of large plate, adopts small spray method, up to 120 three-dimensional nozzles spray at high speed, flame retardant penetrates every fine pore, perfect B1 flame retardant grade. The plate combines microcapsule technology to form a coating effect on the effective main body of the flame retardant, isolate the contact between the flame retardant and the metal parts, and reach the enterprise standard corrosion resistance level 5!
"Zinc Antibacterial Upgrade Board" Zinc Antibacterial 2.0 Ecological Board uses positive and negative charges in the material to destroy microbial cell wall and metabolism, thereby inhibiting the germination of mold spores and reducing the activity of nucleic acid reverse transcriptase of influenza A virus, destroying and inhibiting the reproduction and growth of mold and virus. According to relevant experimental data, the antiviral activity of zinc-effect antibacterial plate against influenza A disease A/PR/8/34 and influenza A H3N2 is as high as 99.99%!
As the head brand of environmental protection plates, Millennium Boat not only participated in the formulation of relevant standards of the new national standard, but also upgraded the environmental performance of its products and promoted the environmental protection upgrade of ENF.
In addition to Millennium Boat ENF grade zinc effect antibacterial LSB high-energy home board, Millennium Boat ENF grade zinc effect antibacterial natural bean fragrance ecological board, Millennium Boat ENF grade new ecological floor, Millennium Boat furniture LSB ecological board, furniture Ao Song ecological board, PET board, furniture UV ecological board, PP new oxygen board, solid wood slice OSB board, flame retardant OSB board, furniture multi-layer ecological board, etc. have also reached the ENF standard, leading the quality of ENF board.
Millennium Boat's Tancheng Intelligent Factory took the lead in introducing the first German Simbelkamp OSB complete production line in China, and with the official commissioning of the Pizhou factory, now the modern intelligent manufacturing system layout of Millennium Zhou's "3 major manufacturing sectors + 5 major intelligent factories" has been completed, which conveys strong scientific and technological genes for multi-scene contact of design and development and product matrix.
With "style" as the core
Inherit culture and pass on contemporary national trend aesthetics
Scientific and technological intelligent manufacturing and product system can be regarded as the hard work of the millennium boat in the face of the industry and market, and in the cultivation of cultural internal strength, the millennium boat inherits the traditional culture, so that the wood culture, Liangzhu culture, and Song Yun aesthetics that span thousands of years in the bones of the nation can be continued, and coexist with the new era in a new form.
With products as the carrier, Millennium Boat Décor excavates the core of Chinese culture, integrates culture into life, and lets the national tide lead the fashion. Adhering to the quality of more than 20 years of ingenuity, they have created more than 160 decors to meet the personalized home design in an all-round way, redefine the aesthetics of wood with natural colors, and interpret the beauty of a new generation of national fashion home decoration with sincere ingenuity.
The new décor of Millennium Boat 2023 takes "Beauty Life" as the anchor, condensing a thousand years in an instant, creating an infinite link and resonance with Song aesthetics. The new décor of the millennium boat takes the "four arts" of the Song Dynasty as the context and support, and verifies the beauty of Song Yun in the fusion of the texture of wood and stone, the resonance interpretation of national style and modernity, and the integration of water and milk of the West and the East, and the elegance extends for thousands of years.
This new décor series continues the artistic beauty of the Song Dynasty and inherits the craftsmanship spirit of focus and excellence. The wood of the jungle, the stone of the secret realm, the meaning of inspiration, the light of the polar region, the seal of the skin, the charm of worsted spinning, this time the new synchronous traces, 26 new decors, vividly present the charm of the national tide oriental aesthetics.
In the inheritance of traditional culture, we can see the tentacles of Millennium Boat close to the pulse of the times, industry and market, and we can also feel the national backbone of the brand's deep cultural confidence.
Backed by "health"
Practice the brand responsibility of green and sustainable development
When the time pointer comes to 2023, it is one step closer to the mainland's deadline of achieving carbon peak before 2030 and carbon neutrality before 2060. The realization of the dual carbon goal is a tough battle, in such an environment, the concept of green, low-carbon and environmental protection is deeply rooted in the hearts of the people, and the development of the home building materials industry has rapidly shifted from the "house-oriented" era to the "people-oriented" era, and the transformation and upgrading of the industry is imminent.
Not long ago, at the "Whole Family Protracted Battle - 2023 Whole House Custom Chairman & President Special Summit" named by Millennium Boat Group, Tian Maohua, Vice President of Millennium Boat Group, shared the thinking and actions of Millennium Boat as an industry leader under the new situation to closely follow the national "dual carbon" strategic development goal and the trend of green and healthy consumption, and continue to innovate green in brands, products and services, providing ideas for the healthy and long-term development of the industry.
Through the ESG six green system, Millennium Boat starts from raw materials, builds a low-carbon cooperative relationship in the whole industry chain, provides a complete set of green and healthy home solutions with innovation, environmental protection and low-carbon empowerment, and helps to achieve high-quality sustainable development of enterprises.
In fact, long before the state put forward the "dual carbon" strategic goal, Millennium Boat demonstrated its posture as a green and healthy practitioner in the industry, and practiced social responsibility and brand responsibility.
As a member of the field of wood home, Millennium Boat knows that wood is taken from wood, and ultimately should be returned to wood, and has been committed to green public welfare undertakings. They spontaneously implement the innovative application of various green solutions, promote the construction of low-carbon and intelligent wood-based panel manufacturing plants and process innovation, provide diversified green, environmentally friendly, high-quality decorative panels and their supporting products for the market, and explore a high-quality green development path with unique characteristics of the millennium.
Nowadays, facing the proposition of the times under the background of "dual carbon", Millennium Boat has always adhered to green development "to create a good board for the people", actively carried out product innovation and research and development, optimized and adjusted the industrial structure, and developed the application of multi-plate products such as prefabricated buildings, so as to forge a solid backing for building a green and healthy living environment.
On July 7, the 12th China Door Wall Cabinet Products Conference 2023 will be held in Guangzhou. Millennium Boat will make a high-profile appearance with the theme of "inheritance and symbiosis, carbon seeking the future", inheriting wood culture and presenting high-quality green environmental protection products. From July 8th to 11th, Millennium Boat will also wait for good news at booth 35, 1st floor, Hall 15, Area C of Guangzhou Construction Expo, looking forward to working with more industrial forces to find a green future with carbon!