The "disobedience" of idol culture should be taken seriously

The negative news of Cai Xukun this time reflects not only the problem of the artist's personal conduct, but also the irregular negative news shows that "idol", a foreign culture, is "unsatisfied" in domestic entertainment.

Text | Garlic jelly horn

There is always excitement in the entertainment industry, and the excitement is always similar.

Recently, the "top stream" Cai Xukun's "melon" has been hanging in the top few hot searches on Weibo. Whether it is the evidence provided by the woman, Cai Xukun's non-response, or even the attitude of fans, it can drive the upsurge of netizens watching.

Before this incident came out, as an idol, Cai Xukun had no problem, seriously did performances, did variety shows, and made music step by step, although he did not have full career achievements, but fortunately gave outsiders the impression of being down-to-earth and dedicated. The wonderful thing is that perhaps it is this down-to-earth dedication, coupled with years of love, that Cai Xukun fans have absolute trust in him, and big fans bluntly said that as long as Cai denies, "ikun can tear internal entertainment to the bottom today."

The latest news, Cai Xukun's tour in Singapore in July will probably be held as scheduled, and fans who are willing to speak out are also looking forward to it, and the tour is promoted as scheduled as evidence of negative news as rumors, which seems to outsiders to be somewhat ostrich, and also admires the bond between Cai Xukun and fans.

And what Reading Entertainment Jun wants to say is that from the negative of Cai Xukun this time to the negative of the big and small idols before, the problem reflected is not only the artist's personal character problem (legal coffee for the time being), but more importantly, the irregular negative news shows that "idol", the foreign culture in the internal entertainment "water and soil is not satisfied", perhaps it is time to "take its essence" to adjust the long-term operation of young idol artists.

1

Love bean accident, mother "charged"

In this negative news of Cai Xukun, in addition to Cai himself and the woman herself, there is also a person with a strong sense of existence, that is, Cai Xukun's mother Xu.

Two days ago, Cai Xukun was exposed to the news that she had a relationship with Ms. C without protective measures, and then Ms. C found out that she was pregnant and told Cai Xukun, Cai asked her to kill the child, Ms. C complied and went to the hospital alone to have an abortion. At this point, it should only be a moral problem for artists and a career problem of "idol disqualification".

But after the whistleblower continued to release the material, Cai's mother suspected that Ms. C had blackmail, so while talking about compensation, she found a private investigator to track Ms. C, and installed a camera at Ms. C's door to secretly take surveillance, and successively posted Ms. C's photos of holding medical records, screenshots of Cai's mother's chat records and recordings of suspected Cai's mother.

After Ms. C found out that she was being followed, she called the police, summoned Cai Xukun and the staff, and the two parties reached a settlement in September 2021, and Ms. C and Cai Xukun signed a letter of understanding, but the letter of understanding only had the signature of "a man surnamed Cai" and did not have his full name. If this revelation is true, then the illegal act of tracking and secretly taking pictures that invades the privacy of others will affect Cai Xukun's own reputation because of Cai's mother.

At present, 2 days have passed since the negative news broke, and Cai Xukun still has no public response, so we do not know whether the incident is true or false. But at least the officials can be clear about one thing, that is, even if it is a top class like Cai Xukun, it is his mother who is "charging" when something happens.

If we look at the premise that the revelation incident is rumor-mongering, this conclusion does not seem to change. In a fan's response, he said that the recording of Cai's mother Xu in the revelation was not about the "abortion incident", but a recording of a fan of the Heartbeat Asian Support Association who easily broke up with her boyfriend.

Interestingly, as the mother of the artist's family, she can communicate her personal affairs with the members of the artist fan support association, regardless of whether Cai's mother herself is directly involved in Cai Xukun's career, at least it is a side proof that Cai's mother may often appear in Cai Xukun's related fields.

Coincidentally, when the last male top had an accident, it was also the mother who rushed to the forefront and wiped her ass for her son's behavior, but instead sent the baby bump in her heart. These things not only reveal the problems that the male idols of internal entertainment both want and want, but also the reality that the heart of the beloved son in the entertainment industry cannot solve the fundamental problem.

2

Who should have the final say in idol development and operation?

Of course, adults cannot blame their parents for an accident, and the parties should be the responsible subjects. However, if the artist's accident is handled by professionals with a calmer attitude than the family, perhaps the result will be more controllable.

This is also what we want to say, in the entertainment industry, especially the operation of artists, must be done by professional people, although the personal behavior of artists is indeed difficult to restrict, but can throw away more emotional, psychological factors and also professional ability, there is always a higher probability of doing things well.

However, at present, the artist studio specializing in the operation of artists is becoming the number one target of fan bombardment.

In the past year, Liu Yuxin, Yu Shuxin, Yang Zi fans accused the studio, and then Zhang Yixing fans asked the studio to fire employees, Bai Jingting Studio apologized to fans, in only half a year, the contradiction between many artist studios and fans has become a hot search topic, quite some of the fans scolded Tianyu in those years.

However, the difference is that in the early years, internal entertainment was still a company operating multiple artists, and the uneven distribution of artist resources prompted fans to feel distressed and scolded, and now the industry has entered the era of individual studios, artists with a certain market, especially idols, most of them set up individual studios to form a model of operation with a single artist as the core, and still failed to satisfy the fan group, and the problems are no longer as simple as in the past.

Looking at the contradictions between fans and artist studios in the past six months, there are basically two types, one is to accuse the studio of inaction, which is not conducive to the action of maintaining the image and reputation of the artist, and the other is to point out that the studio is unprofessional and does not meet the fans' wishes in terms of docking content and business planning. Simply put, fans feel that the studio can't do it.

The phenomenon of fans shelling the studio is actually a concentrated embodiment of two problems.

First of all, the first point is that the professional level of the studio is indeed not enough, and the more essential is the industry problem of the scarcity of high-quality talents.

Looking back at the development of the domestic entertainment artist management industry, Huayi Agency established in 2003 is the earliest artist agency company in domestic entertainment, and in 2002, the artist agent was also called "cultural agent" in media reports. On the other hand, since the birth of "Super Girl" in 2004, the number of artists began to grow rapidly, and now it is only twenty years, how many high-quality people with certain experience in the industry can serve such a huge artist market?

This also makes that although most of the head artists have established personal studios, there must not be many people whose employees can really be called professional, and this profession not only requires long-term development vision, but also certain resource reserves. In other words, the artist market is developing faster than the development level of the artist management industry, and there is no quick solution at the moment, so we do not completely deny the behavior of fans to appeal to the studio.

The second point is the potential change in the relationship between fans and artists, making bombarding studios the only means of demand.

A current situation, whether it is singers, actors, but all artists with greater market influence basically have the tendency of "idolization", here "idolization" means that the main purpose of artists is to serve fans, rather than to produce works to serve the mass market. As for the artists who debuted as singers and dancers, they are even more "pure" idols.

As a foreign culture, idol culture has brought about changes in the relationship between fans and artists - stars are the target of fans, idols are the embodiment of fans' commodity consumption - fans have become a group directly linked to idols' career development and commercial ability, making the voice of fans more important than in the past at some level, which gives fans the confidence to bombard the studio.

At the same time, after the "Qing Lang" in the domestic entertainment idol market, the drama of "tearing each other" with other artist fans in the past can no longer be staged, and the fan group needs certain actions to consolidate its collectivity, so it is the safest choice to resort to collective aggression to the artist studio from time to time.

But such fans frequently voice to "teach" how to work in the studio, which cannot be called a healthy state of the industry and market, studios and fans should have such a consensus, and fans probably don't want to dictate the development of artists all day. Therefore, the scarcity of high-quality professional talents has led to the development and operation of most young artist idols, which is the dilemma of the development of domestic entertainment artists.

This dilemma is also what we believe that foreign idol culture is "unsatisfied" in the local entertainment of domestic entertainment. In the birthplace of idol culture, the development of artist agents is more mature, mature artist agents can not only provide assistance for the development of artists, but also abandon bad people to maintain the health of the industry and market, market competition is more intense, so that idols must restrain themselves in order to "survive", which can constitute an unwritten "agreement" between idols and fans.

In the case of internal entertainment, the difference in the external environment has brought about the shape of "idols", so we believe that in the face of irreversible development momentum, the industry needs to make localized adjustments in development direction and operational ideas, after all, whether artist idols will overturn is uncontrollable. As for how to adjust, the industry must explore, but if you continue to adhere to the current path, it can only be said that this "water and soil disobedience" will eventually make the industry suffer more backlash, and those fans who pay for love will also be disappointed.