Our reporter Ni Zhaozhong reported from Beijing
According to Maoyan Professional Edition data, as of 0:00 on June 25, the box office of urban theaters in the country in 2023 (June 22~24) was nearly 910 million yuan (real-time data is for reference only), which is only 2 million yuan away from the 912 million yuan of the first place in film history - the 2018 Dragon Boat Stall. Among them, the domestic suspense film "Disappearing Her" performed quite eye-catching, not only won more than 500 million yuan at the box office, but also broke a number of records.
The total box office of Dragon Boat exceeded 900 million yuan. From Maoyan Pro
The box office reached more than 900 million yuan in three days
This year's Dragon Boat Festival received 315 million yuan at the box office on the first day, 331 million yuan on the next day, and a total box office of 907 million yuan in the final three days. However, it should also be noted that the average ticket price of the Dragon Boat Festival this year was 40.4 yuan, and it remained around 35 yuan in the same period of 2018 and 2019, which shows that the high box office is not unrelated to the ticket price.
This year, the total number of moviegoers in the Dragon Boat Festival was 22.442 million, with a total of 1.265 million screenings, and the total number of people was better than the 22.3165 million in the same period in 2019. Compared with the neighboring May 1st stall, the average ticket price of the two is the same, and the number of performances and people during the Dragon Boat Festival has increased slightly month-on-month, which means that more audiences enter the theater.
The box office title of the Dragon Boat stall is "Disappearing Her" and "I Love You! 》。 "Disappearing Her" has a box office of more than 540 million yuan, which is a suspense film produced and written by Chen Sicheng, directed by Cui Rui and Liu Xiang, and starring Zhu Yilong and Ni Ni. I love you! is a realistic love movie directed by Han Yan and starring Ni Dahong and Hui Yinghong, with a box office of nearly 150 million yuan.
From the perspective of provinces, the three provinces that contributed the most to the box office this year are Guangdong, Jiangsu and Zhejiang, of which Guangdong is far ahead of all provinces with 117 million yuan, followed by Jiangsu and Zhejiang with 80 million yuan and 70 million yuan respectively; from the perspective of cities, Shanghai, Beijing and Shenzhen ranked in the top three at the box office, with 50 million yuan, 40 million yuan and 30 million yuan respectively.
A total of 8 new films were released during the Dragon Boat Festival this year, among which the more influential ones are "Disappearing Her" and "I Love You! "Don't Call Me "God of Gamblers" and "In the Octagon" 4 films. "Disappearing Her" accounted for more than half of the box office, reaching 55.8%, "I Love You! "In the Octagon Cage" and "Don't Call Me "God of Gamblers" accounted for 11.7%, 7.3% and 3.2% respectively.
It is worth noting that female audiences have become the main force supporting the Dragon Boat Festival. The ticket purchase portrait of Lighthouse Database shows that the proportion of female viewers of "Disappearing Her" accounts for about 70%, and the audience aged 25~29 accounts for a prominent proportion; I love you! The proportion of female viewers is about 62%, but the proportion of young viewers aged 29 and under is even higher. "In the Octagon" has a higher proportion of male audiences, while "Don't Call Me "God of Gamblers" has a prominent proportion of older viewers aged 30 and above.
In addition, foreign imported films are still relatively strong in this year's Dragon Boat Festival, and among the top ten box office in the schedule, there are 5 Hollywood blockbusters such as "Transformers: The Rise of Super Warriors", "The Flash", "Crazy Element City", "Spider-Man: Across the Universe" and "Fast and Furious 10", further enriching the audience's viewing choices.
Chen Jin, data analyst of Lighthouse Professional Edition, said that the box office of "Disappearing Her" quickly exceeded 500 million yuan in only 3 days after its release, surpassing "Transformers: The Rise of Super Warriors", and topping the summer box office list in real time, starting the game for domestic films in the summer file, the film is expected to walk out of a strong long-tail curve in the summer file with excellent word of mouth, and become a box office hit in this summer; I love you! The theme of the story focuses on the love of the elderly, and has also gained a good reputation, with the box office exceeding 150 million yuan so far; "Transformers: The Rise of Super Warriors" performed strongly in the Dragon Boat Festival, with a good attendance rate, the number of scheduled films rose from 6.3% on the first day of the Dragon Boat stall to 10.7%, and the final box office was 82.14 million yuan, entering the top three of the box office list.
From June 30, Hollywood's popular IP "Indiana Jones 5", comedy "Transparent Heroes", "Drug Sweep 3" starring Liu Qingyun, Gu Tianle, Guo Fucheng, and new films such as "Chang'an 30,000 Li" focusing on the Tang poet Li Bai's national comic "Chang'an 30,000 Li" will be released one after another. Many people in the industry have also added confidence to the high box office of the Dragon Boat Festival.
"Disappearing Her" movie poster. From Maoyan Pro
"Gone Her" performed strongly
"Disappearing Her" is another masterpiece of Chen Sicheng after "Manslaughter", which has been strong since the first day of release, and as of the afternoon of June 26, the box office has approached 800 million yuan. It is also the first movie to break 100 million for three consecutive days after the Spring Festival, equaling the results of "Transformers 7" in three weeks of release in just a few days.
The film is adapted from the former Soviet film "The Trap for the Bachelor", telling the story of He Fei's wife Li Muzi who mysteriously disappeared during the wedding anniversary trip, and his wife appeared again when He Fei's search was fruitless, but He Fei insisted that the strange woman in front of him was not his wife, the wife took out her ID card to prove herself, and the husband and wife seemed to have hidden secrets.
"Disappearing Her" contributed more than half of the box office to the Dragon Boat Festival, far ahead of other films in the same file, and also became the domestic film box office champion and suspense crime film box office champion of the Dragon Boat Festival in Chinese film history. According to the data of Lighthouse Professional Edition, "Disappearing Her" has broken 51 film history records, including the box office record of Dragon Boat crime films.
On the first day of the Dragon Boat Festival, "Disappearing Her" laid a clear advantage, with a box office of 159 million yuan on the same day, ahead of the second place "I Love You!" More than 100 million yuan. On the second day of the schedule, the box office of "Disappearing Her" rose to 184 million yuan, and the box office of 165 million yuan on the third day of the Dragon Boat Stall.
Earlier, the market had limited box office expectations for "Disappearing Her", and the pre-screening box office prediction range was 750 million yuan ~ 980 million yuan, but it attracted 508 million yuan in the three-day Dragon Boat Stall, which was far better than expected. Some professional institutions estimate that the overall box office of "Disappearing Her" is expected to reach 1.625 billion yuan.
According to the distribution map of the box office of Maoyan Professional Edition in various provinces across the country, from a geographical point of view, "Disappearing Her" maintained the absolute advantage of the single-day box office, number of people and performances in all provinces in the country for 3 consecutive days in this year's Dragon Boat Festival, which undoubtedly laid the foundation for its strong leadership.
While it continues to lead the Dragon Boat Festival, the film announced that it will be released overseas and will be released in Australia on July 6, North America on July 7, and New Zealand on July 13.
In addition, the reality film "In the Octagon Cage" directed by Wang Baoqiang is also worth mentioning, which is based on real events, telling the story of Xiang Tenghui's dedication to cultivating local unattended children into talents, so that children who had no way out saw a glimmer of light to the future, but experienced turmoil and repeated twists and turns.
"In the Octagonal Cage" was originally scheduled to be officially released on July 6, and the Dragon Boat Festival holiday was only a point screening, but it received 66 million yuan at the box office within three days, ranking at the forefront of the Dragon Boat List, and the market feedback reflected that the quality of the film was good, and it is expected to become another good film in the summer in the later stage.
(Editor: Hao Cheng Proofreader: Yan Jingning)