Noble temperament, exuding from the extraordinary heart, remarkable moments, achievements after accumulation. Changan Automobile's "2015 Yidong City Mission" is in front of people, showing the close connection between Changan Yidong and users, and behind people, it contains the quality of a model and the solid foundation and strong centripetal force of a first-class car company. Where does this tight bond come from? How is this inexhaustible force condensed?
On March 14, 2016, Changan Yidong, together with the winning users of the "2015 Yidong City Mission", walked into the "Yidong City Mission UK Station" to explore Changan Automobile's UK R&D center in Birmingham with you and feel The R&D strength of Changan Automobile from the global R&D system.
It is important to cultivate energy
"Yidong City Mission UK Station" leads everyone to explore Changan Automobile's British R&D center in Birmingham for the first time, as a pioneer car company of Chinese brands, Changan Automobile has always taken long-term development as the construction concept, inheriting history, basing itself on the present, looking to the future, on the one hand, strictly controlling its own production technology, on the other hand, widely absorbing the world's front-end technology, aiming to create cutting-edge products of the times with Chinese characteristics.
In order to continuously consolidate its technical strength, Changan Automobile has been focusing on establishing a scientific and rigorous technology research and development system with the Chinese production base as the core. After long-term planning and development, the system now covers Chongqing in China, Shanghai in China, Beijing in China, Detroit in the United States, Birmingham in the United Kingdom, Turin in Italy and Yokohama in Japan, forming a solid development pattern from the inside out and a global research and development system.
There is this inner beauty
As the backbone of Changan Automobile's global R&D system, Changan Automobile's UK R&D Center was located in Birmingham, UK, and developed strongly with the help of the local unique geographical location, materials and human resources, and political, economic and cultural atmosphere. The British R&D center is known for its power design, and with the world's leading power innovation achievements, it provides technical support for Changan Automobile's many models to achieve the advantages of "net, energetic and static", which is "low fuel consumption, strong power and quiet driving".
Since its listing in 2012, the "Chang'an Yidong" that has "come out" has seen its sales rise steadily. While harvesting sales, its brand reputation has followed. More than 30 awards such as "CCTV Compact Car of the Year", "Top Ten Highly Recommended Models of the Year", "Annual Contribution Award of China's Automobile Industry", "The Most Beautiful Hatchback of Chinese Brands" and so on, have enabled Yidong to establish a solid brand image in the hearts of consumers. In terms of product quality, since the beginning of the listing in 2012, Changan Yidong has obtained the new version of C-NCAP five-star safety evaluation with a score of 52.9 points. In 2014, Changan Yidong added another good performance, becoming the first batch of models in China to challenge the American standard FMVSS208 tumbling test, and achieved success in one fell swoop.
The outstanding achievements of the products just confirm the R&D strength and R&D achievements of Changan Automobile, and the contribution of Changan Automobile's UK R&D Center is very important. Taking the opportunity of the "Yidong City Mission UK Station", users will visit Changan Automobile's UK R&D center in depth, deeply understand the R&D strength of the UK R&D center, and witness the birth process of their "car".
Under the careful arrangement of Changan Automobile, users visited the external and internal environment of the UK R&D center. Under the explanation of the center experts, the british R&D center was learned from site selection to construction to put into use, and the user saw Changan Automobile's comprehensive and long-term planning ability and determination to improve its research and development strength. Under the leadership of several center researchers, users visited the work workshop of several highlights of the production technology of the center, saw a variety of development, testing equipment and simulated work processes of various production links, thus appreciating the production and research and development strength of Changan Automobile, feeling the rigorous attitude and hard work condensed behind the products, and having more expectations and confidence in Changan Automobile's products.
A machine can function well, because every detail is well made, an activity can be fully presented, must be that each of its elements can be actively mobilized. The "2015 Yidong City Mission" has been in full swing from the July 2015 Audition to March 2016, and the "Yidong City Mission UK Station" has demonstrated the surprises and achievements of continuous upgrading, which also confirms the product quality and corporate strength of Changan Automobile.
Walk into the British R&D center and approach Changan Automobile. The unsparing presentation of the core of Changan Automobile's science and technology by "Yidong City Mission UK Station" is precisely Changan Automobile's confident move to demonstrate its scientific research level and research and development confidence. The end of the tour to visit changan automobile's power source is precisely a new starting point for its scientific research path and bright future. It is believed that with the research and development strength from the global R&D system, Changan Automobile will launch more high-quality products and create more Chinese auto brand achievements.