AI is currently being used in the brand market.
What impact does AI have on the brand market and the advertising industry now? I've recently found a lot of friends who are former 4A companies and now working in charge of brand marketing and advertising. I have summarized five points, which can now be seen and applied in practice.
The first one, in creative design. In fact, most of the previous 4A companies or graphic designers use functions such as AI painting to show their ideas in the early stage and quickly reach a consensus with customers. In fact, before the design is delivered, the ideas of Party A and Party B are more matched, and a lot of useless work in the middle is reduced.
Therefore, they use MIDIJOURNEY to indicate their creative style - design direction at the stage of proposing ideas, and then Party A will be very easy to judge when it sees the actual thing, which will increase the efficiency of the work in the early stage of design.
The second application is actually in strategy. In fact, after the core strategy is formed, the strategy must be connected with the designer, the positioning of the brand, and the tonality of the brand. So how do you express it in words and in the direction I want? The tonality of the brand can be expressed internally and creatively through software such as this (MJ). Both parties have an impression, or a target in the visual expression of the visual brand. I think this is actually very helpful in terms of strategy.
Third, in fact, I think that writing PPT actually brings great advantages. Now you can quickly find information, use ChatGPT to quickly find the information you want, and understand the information of an industry or some products. At the same time, there is now artificial intelligence AI to generate PPT, which can reduce your work on typography and beautification, and the efficiency is very high. It may take 1 minute to generate a very beautiful PPT template, you just need to write down your core conclusion in the form of Markdown, and then you can quickly form a PPT, reducing such beautiful typesetting work.
The fourth is actually not much required for pixel and picture size, such as some design drawings of e-commerce, illustration design drawings include some promotional pictures and some design materials. In fact, it can be replaced by midijourney, that is, on some carriers that require less pixels and accuracy for pictures, you can use these design AI paintings to replace the previous design.
Fifth, many large manufacturers have actually put such a brainstorming content before the product or before packaging or before many ideas, which used to be written or dictated, and now they use their own generated AI paintings to express their design direction, and the understanding of product design and other design work before such a brain collision. People used to meet only in words or only verbally to express their ideas, but now they don't.
Now after everyone shows their own idea, they use midijourney to draw their own idea. After drawing it, everyone looks more like each other can quickly reach consensus on ideas, which is actually a lot less. Before that, everyone may associate different pictures when looking at text, so there will be many deviations in the direction behind.
Now everyone not only has to collide in ideas, but also the expression of the text and even the direction of the picture, so what everyone will do in the future or what each person divides their own labor is very clear.
So the above five points are some of the functions or functions that AI artificial intelligence has applied to the brand market and the advertising industry, and now you also use it?
