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Observation: Village Chao, Zhongchao well water do not violate the river water, overnight popularity temptation is too much, or become a soulless "fake ancient town"?

author:Shangguan News

Muraba and Murachao have been very popular recently, and there will be harm if there is comparison. In contrast, it is the embarrassment that the men's basketball team and the men's football team cannot enter the finals of international competitions. So there is a phrase "the Chinese Super League is not as good as the village super", which is both pertinent and amateurish.

Observation: Village Chao, Zhongchao well water do not violate the river water, overnight popularity temptation is too much, or become a soulless "fake ancient town"?

The pertinence of this statement lies in: as a business measure, the output and input of the Super League are unbalanced, which is quite a failure; As a measure of competition, the imbalance between the income level and competitive strength of the Chinese Super League is also quite a failure. In other words: the Chinese Super League loses money, the village super loses less, and the villagers raise funds enough; Chinese Super League players generally can't stop the ball, and the village Super League players don't stop the ball two meters away, but they won't spread their hands together to make helplessness - they are all villagers watching the game, and their faces are still wanted.

The amateur nature of this statement lies in the fact that the village is not enough to compete at the competitive level, and this popular self-entertainment mass sport can be classified as a tourism project concept, and the Miaojia welcome wine in Guizhou can be classified as a category.

Observation: Village Chao, Zhongchao well water do not violate the river water, overnight popularity temptation is too much, or become a soulless "fake ancient town"?

Why did the village chao appear in Guizhou and not in Shanghai? Adapt to local conditions, big cities have more entertainment options for self-entertainment. The comparison at the same level is: young people in Guizhou villages sweat on the court and enjoy the game, and the big girls and aunts in the stands laugh and lean forward and back; Young people in Shanghai participate in the welfare of the Shanghai Film Festival in the form of online ticket grabbing, friend circle show tickets, and offline ticket verification - everyone is happy in different forms, which respectively reflects the happiness of the beautiful and livable new socialist countryside and the international metropolis with Chinese characteristics.

Having a mass base and not being interest-oriented is an intrinsic characteristic of the village super.

To be honest, I don't want football management or anyone in the professional football world to pay attention to the village league or participate in the village super league - because you can think about whether the national football league before 1994 also had these two characteristics - because they were local teams, they "had a mass base", because they were not professional, so they were "non-profit-oriented". In competitive football, which has been professionalized for three decades but has collapsed, it is better to reflect on the past than to focus on the village super, even from a tourism perspective.

Observation: Village Chao, Zhongchao well water do not violate the river water, overnight popularity temptation is too much, or become a soulless "fake ancient town"?

It is also the history of tourism experience in the past ten years that tells us that once a "secret place" becomes an Internet celebrity check-in point, then most of them will also change their taste. Even in the last century without the concept of "net celebrity", how many cities have transformed an old tree-lined street into an "ancient street", inviting merchants to sell the tourist surroundings wholesale of Yiwu small commodity market with an accent from south to north; And how many ancient towns have emptied the aborigines and moved into business, but they never think that they have lost the soul of the ancient town.

Is it possible for the village to become such an "ancient street" and "ancient town"? Too red now, too many temptations, don't know, but hopefully not. Village Chao is not a spark of Chinese football in a narrow sense, but at least it is also a beautiful landscape, I hope to "not forget the original intention" and always "entertain yourself".

About the contributing authors:

Er Dong Yong, a former Shanghai football reporter, has long covered Shanghai football and the Chinese national team, and has written columns for media such as "Southern Sports" and "Sanlian Life Weekly". After entering the marketing circle, he is familiar with marketing and public relations, and is good at observing and analyzing the football industry through the perspective of marketing.

Column editor-in-chief: Chen Hua Text editor: Chen Hua Source of title picture: Xinhua News Agency

文内插图:新华社      

Source: Author: Contributing author Erdong Every