To say which express delivery is fast and good service, I believe that the first thing that comes to everyone's mind is the express "SF" express. In fact, since the establishment of SF, people have been known for high efficiency and high service, and SF has been adhering to the excellent enterprise spirit for so many years.
However, just some time ago, SF's official website announced that it had sold its subsidiary "Fengwang" for 1.183 billion yuan, and currently signed a 100% equity transfer contract.
You know, Wang Wei has always been low-key and acts resolutely, whether he was facing the strong acquisition of Liu Qiangdong and other bigwigs before, he did not bow his head, why did he decide to sell this time? So which company is acquiring Fengwang?
SF Express
In fact, the sale of Fengwang this time is just a helpless move, according to relevant information, since the establishment of Fengwang, it has been in a loss state.
Perhaps there is a problem with the positioning of Fengwang, in fact, Fengwang has been doing low-end large-scale e-commerce, but large-scale express delivery has always been done by other brands in the market.
For example, old brands such as Deppon, and Deppon has a very good reputation in the market and is deeply popular. Fengwang wants to separate a piece of "cake" from the "mouth" of these brands, which is really a little difficult.
At the same time, in 2021, low-end e-commerce parts have gradually withdrawn from the market, Fengwang to say that if it is restarted, the cost is too high, and the competitive pressure of the industry is also very high, so Fengwang can only slow down the pace of development.
According to relevant data, SF's profit after deducting costs in 2020 will be more than 7 billion.
However, in 2021, Tailwind actually showed a loss, in fact, as early as 2017, there were signs, when SF's growth rate had slowed down.
In addition, there may be some problems in SF's internal management, which has made Fengwang's operation worse and worse, so that Fengwang's losses have reached the point that SF is difficult to make up, so Wang Wei has to stop the loss in time and endure the pain of selling Fengwang.
So who dares to make such a big move when the industry is down?
Jitu Express
Maybe everyone wants to break their heads and can't think that the acquisition of Fengwang is not a four-way and one reach, but Jitu Express, you must know that the spike express has not been very conspicuous in the eyes of everyone.
In fact, J&T Express is not as simple as we think, J&T Express was established in Indonesia in 2015 and entered the domestic express market in 2018.
In fact, the development of Jitu is very "fierce", within two years after entering the domestic market, it quickly seized nearly 16% of the market share of the express delivery market.
Even Best Express was directly included in its subsidiary, but in May this year, SF's Fengwang was included, and the development speed as a rising star is still very surprising.
In fact, the amazing development of Jitu and the managers behind it must be inseparable, so what is the origin of Li Jie, the manager of Jittu?
The man behind him surfaced
Li Jie is a post-60s graduate, graduated from the University of Science and Technology Beijing, and studied marketing for four years. After graduating, Li Jie became a salesman, and the product he sold at that time was BBK mobile phones.
With his flexible mind and professional sales methods, Li Jie soon jumped out of the same age, and even won the sales championship for four consecutive years.
Li Jie's excellent performance was noticed by BBK headquarters, and it didn't take long for Li Jie to be promoted to sales manager of the headquarters, which was at this time, Li Jie's opportunity gradually came.
After serving as a sales manager, Li Jie's talents have been more vividly developed, and his sales and market share have been greatly improved, of course, these experiences have also left a heavy mark on Li Jie's life.
During this period, Li Jie was appreciated by Duan Yongping and became the company's key training object, and in 2000, Duan Yongping entered OPPO and directly appointed Li Jie as the general manager of OPPO's Suwan region; Of course, Li Jie also lived up to expectations and became a benchmark in the industry.
Discover business opportunities and create Jitu
Time to 2013, OPPO's share in the domestic market gradually weakened, in order to find new opportunities, Duan Yongping decided to develop in Indonesia, so Li Jie offered to go to the survey.
After arriving in Indonesia, Li Xie found that smart phones had not yet begun to be popular in Indonesia, and finally Li Jie decided to enter the Indonesian high-end smartphone market by discussing with Duan Yongping.
It turns out that Li Jie's decision is not wrong, with the joint efforts of Li Jie and the team, OPPO immediately occupied 7% of the market share in the first year.
But at the same time, the problem arises, that is, the local logistics is not very powerful, and OPPO's sales have always stayed at one point and have not broken through.
Li Jie's conclusion: because the logistics is not strong and the sales scope is limited, even if the product sales are good, there is no way to deliver it to more users.
In order to solve this problem, Li Jie had a very bold idea, he decided to set up his own logistics company, just do it, Li Jie announced his resignation as OPPO's CEO in Indonesia.
After that, Li Jie immediately led the team around him to establish J&T, Li Jie after detailed investigation, found that the local logistics company is very slow, the service is even worse, providing J&T with a good opportunity for development.
The most incredible thing is that J&T has occupied the Indonesian logistics market in only 2 months since its establishment, but Li Jie's ambition does not stop there...
Jitu enters the domestic market
Li Jie decided to develop J&T to the domestic market, so in 2018 he established Shenzhen Yunlu Supply Chain Technology Co., Ltd. in China, and named it "Jitu Express".
But if you don't have any resources in the country, how can you take the first step? This time Li Jie was not so smooth, and Jitu Express was also in crisis for a while.
In the end, Duan Yongping helped Li Jie to plan, and Duan Yongping said to Li Jie: "Borrow the backdoor", that is, these two words directly woke up Li Jie.
After a period of hard work, Li Jie successfully acquired "Longbang", Li Jie thought that he could show his strength in the express delivery industry, but the truth was not what he hoped.
At this time, Duan Yongping once again invested 17 billion yuan in Jitu, and then OPPO followed closely with the investment of 7 billion, and Huang Zheng opened a "green channel" for Jitu.
Li Jie has a lot of support, and in the next ten months, he will immediately successfully spread outlets across the country, and even account for nearly 16% of the mature express delivery industry in China.
The domestic express delivery industry looked at this fierce attack of the polar rabbit and took countermeasures, but the polar rabbit did not retreat, and the development was getting better and better.
Write at the end
For the acquisition of Fengwang, J&T said that the benefits to the enterprise are very large, not only will optimize the advantages of J&R in the express delivery industry, but also improve the comprehensive service capabilities, and will increase the share of J&R in the domestic express market.
However, the general public has reported that J&T's express service has not been very good, such as frequent loss of express delivery, and refusal to compensate, and I don't know if J&R will improve these problems in the future development.
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