Write a script Title Generative AI market segmentation scenarios

The fire of AI chat tool chatGPT not only made consumers feel the amazing results of artificial intelligence, but also made the AIGC generative artificial intelligence market usher in a spurt of development. The reporter saw that as domestic Internet technology giants have launched large language models and AI language products "while they are hot", subdivided text generation tools for richer creative scenarios such as celebrity creation and short video copywriting have also emerged.

"Turning the short video shot imaginary in my head into a professional shooting script turned out to be just a text generation tool." Pet blogger Chen Meng sighed.

Tech giants are working on big language models

2023 is considered to be the first year of the development of the big model + AIGC driven by the third-generation development paradigm of artificial intelligence. Since the beginning of this year, the large model represented by GPT-3 has ignited a new wave of artificial intelligence development, and domestic giant enterprises have successively released large language model products, announcing the official opening of the era of generative artificial intelligence AIGC. Robin Li, CEO of Baidu, said publicly: "Generative AI represents a new technology paradigm and is a big opportunity that no company should miss. ”

The reporter saw that on March 16, Baidu officially released the big language model and generative AI product "Wen Xin Yiyan", which can interact with people, answer questions, assist in creation, and efficiently and conveniently help people obtain information, knowledge and inspiration. On April 7, Alibaba Cloud's ultra-large-scale language model "Tongyi Qianwen" began to invite testing, and was unveiled at the 2023 Alibaba Cloud Summit on April 11, and was officially accessed by DingTalk a week later. Product features include multi-round dialogue, copywriting, logical reasoning, multimodal understanding, and multi-language support. Able to interact with humans for multiple rounds, but also integrated multimodal knowledge understanding, and has copywriting ability, can continue to write novels, write emails, etc. On May 6th, iFLYTEK held a conference to release the results of iFLYTEK Spark Cognitive Big Model, which has cross-domain knowledge and language understanding ability, and can understand and perform tasks based on natural dialogue. Continuous evolution from massive data and large-scale knowledge to achieve a closed loop from proposing, planning to solving problems.

The reporter noted that with the continuous expansion of the use scenarios of generative AI products, the industry has also ushered in the development of market segments. In early May, "Inspiration Island", an AI text creation aid mainly for content creators and social influencers, was launched. What is unique is that it adds celebrity big data to the training of knowledge-enhanced large language models for scenarios and needs such as celebrity creation, meets the needs of users such as self-media creators in more than 20 different content creation scenarios, and opens up the last mile of production practice in the new economic field of influencers empowered by cutting-edge AI technology.

Complex scripts can be generated in tens of seconds

The reporter saw from the "China Online Performance (Live and Short Video) Industry Development Report (2022-2023)" recently released by the China Performance Industry Association that at present, anchors and short video creation groups have gradually shown a trend of high education, youth and professionalism, driving more than 100 million employment opportunities, and becoming a new choice for young people to choose a career. Among them, as of 2022, the cumulative number of short video content creator accounts has exceeded 1 billion. However, it is worth noting that the talent gap in the short video industry is still expanding, and it is expected that the shortage of employees in the short video and live streaming e-commerce field will increase from 1.81 million in 2021 to 5.74 million in 2023, with a growth rate of 217.1%, and the demand for wide-caliber and compound talents who master skills such as creation, operation, sales, and publicity will further expand.

"I know what kind of short video is better and more popular, but I don't know how to create and implement it." As a pet blogger, Chen Meng said in an interview with reporters that he had purchased script planning and writing services through Taobao, but the communication process was time-consuming and labor-intensive, and the price of several hundred yuan per time made him unbearable, "Fortunately, now with text creation aids, you can generate the content you want after a simple description, and you can choose the script and copywriting generation of short video shooting, which really provides a huge boost for daily work." ”

On June 2, the reporter saw on the Inspiration Island APP page that the homepage categorized the content generation for different needs, including Xiaohongshu burst article creation, short video script, outline generation, title generation, content polishing and other creative sections, as well as personalized options such as "write public reviews", "write e-commerce reviews" and "fish too idle gossip" and "Internet mouth replacement".

After the reporter clicked the "short video script" option to enter, selected the subdivision industry according to the prompt, and entered keywords such as script theme, shooting scene, number of characters, and video length, a detailed script of hundreds of words was quickly generated in tens of seconds. It not only covers different scenes, shooting background listing, lens angle and shooting method, picture content, character dialogue, but also background music, sound effects, time allocation and other instructions.

More new service types will be created

"Completely different from AI chat software, as a professional AI text creation auxiliary tool, all functional modules are for content creators common 'too late to write', 'don't want to write' 'can't write' and other needs and scene development training, can achieve fool-style content creation, as long as a simple description of the requirements is given, you can generate text content that meets the requirements indefinitely, with inspiration recommendation, outline generation and script creation and other functions, to help users get creative inspiration, enrich text expression, improve creation efficiency." Wu Xuan, chief brand officer of Honnversde and head of TopHolder's number one collector business, said in an interview with reporters that all generated text content is generated according to the instructions entered by the user combined with the built-in template of the corresponding function, and users can request to regenerate it, or they can directly start editing, which greatly improves work efficiency.

Wu Xuan pointed out that in the era of generative AI, the "artificial intellectual disability" mechanical copy-paste, arrangement and combination that was once criticized by users will no longer exist, and all kinds of content can be completed efficiently and with high quality through AI writing assistants.

"Compared with the original top-down channel marketing or solely user-generated content model, AIGC's application can solve the pain points of consumers' personalized, precise and diversified needs through human-computer interaction content generation with lower cost, higher frequency interaction and more efficient creation, and bring immersive product and service experience." On June 2, Yin Ximing, a special associate researcher at Beijing Institute of Technology, pointed out in an interview with reporters that many of the consumer goods sold by enterprises in the past were not what consumers wanted, and even could not impress consumers; However, with the vigorous development of AIGC and the acceleration of embedding in various consumption scenarios, consumers can meet the personalized, precise and diversified needs of consumers with low thresholds and deep participation, and at the same time, it can solve the pain points of consumer demand in a low-cost, digital and human-machine collaborative way, which can not only make many new products and new content more in line with consumer needs, but also greatly increase the efficiency and profitability of content production enterprises or entrepreneurs.

Yin Ximing pointed out that the main application scenarios of AIGC's text generation tools in the consumer field are still stuck in chatbots, games, etc., and the new development direction in the future may focus on "big consumption", such as clothing, food, housing, travel, travel, shopping, entertainment and other trillion-level consumption scenarios. "Once AIGC text generation tools are deeply integrated with consumer daily travel, shopping and even smart life segmentation scenarios, many new consumption potentials, new consumer products and new service types will emerge." He gave an example: "For example, for the current 'Internet celebrity' governance problem, with the emergence of more warm and humanized virtual humans with machine-generated content in the future, and the continuous improvement of the artificial intelligence application governance system, while improving the real-time interactive experience of users, it can also greatly reduce the marketing cost in the live broadcast field and provide more imagination space for empowering a better life." ”