Santana is SAIC Volkswagen's star model and the first model; Lavida is the pillar of SAIC Volkswagen's sales volume, when a car is actually a Santana generation but belongs to the Lavida family, how will it perform in the market? Today, Xiaocat will talk to you about a new SAIC Volkswagen car that has just been launched, Lavida New Cutting-edge.
If you just look at the name of the Lavida new model, you may think that it is a replacement or upgraded model of Lavida, but in fact, it is a low-end model of the Lavida family, an entry-level model, and its price is even lower than that of the Lavida based on the first generation of Lavida, which has a starting price of 100,900 yuan for the 1.5L manual model, while the starting price of the Lavida 1.5L automatic model is only 99,990 yuan.
What kind of car is Lavida Xinrui? From the perspective of price and product characteristics, it is actually closer to Santana's replacement model, as for why it is classified into the Lavida family, this may have something to do with "face". Friends who have been following Lavida for a long time know that this Volkswagen star model has seen a decline in sales in the past two years, and the status of sales champion has been replaced, if new models can be added and sales can be counted in the Lavida family, this will naturally help it to win back the sales champion. At the same time, in the product positioning of SAIC Volkswagen, Santana is a low-end model, while Lavida is a 100,000 yuan level model, and the replacement of Santana into Lavida new cutting-edge can make it improve its brand image.
Unlike Lavida, the Lavida New Frontier is actually a global model, and its prototype is the Volkswagen Virtus, which is an entry-level compact car sold in India, South America and other markets. In terms of exterior design, Lavida is a standard sedan design, pursuing a moderate atmosphere, although some people may feel that it is not fashionable enough, but the advantage is not easy to be outdated and easy to be accepted by more people. In terms of body size, the length, width and height of Lavida are 4561mm, 1740mm and 1494mm, respectively, and the wheelbase is 2651mm; Compared with Santana's 4475mm, 1706mm, 1469mm and 2603mm, it has a wheelbase of 48mm more, and the length, width and height of the body have been slightly improved.
In terms of power system, Lavida Xinrui currently only offers 1.5L models, the maximum power is 81kw, the maximum torque is 141Nm, the power output is decent, matched with a 6-speed automatic transmission, this power combination has been in service with many Volkswagen models, the performance is very balanced, and the reliability is also good. In terms of chassis structure, the Lavida new cutting-edge adopts front MacPherson independent and rear torsion beam non-independent suspension, which is completely expected, because Lavida does not use four-wheel independent suspension. In terms of braking system, Lavida Xinrui has brought a small surprise to consumers, it uses front disc and rear drum brakes, instead of the four-wheel disc brakes commonly used in the same class of models, compared with disc brakes, drum brakes have the advantage of low cost of use, but the performance is slightly inferior. Among SAIC Volkswagen's products, the previous fuel vehicles with rear drum brakes were the Polo and Santana.
In terms of price, the official price of the Lavida 1.5L automatic transmission model is 99,990 yuan, and the price of the Santana 1.5L automatic transmission model is 98,900 yuan, and the difference between the two cars is only 1,000 yuan, but in terms of configuration, the Lavida new cutting-edge is significantly higher than the Santana automatic entry-level model, it has more front side airbags, head airbags, active brakes, front collision warning, reversing radar, cruise control, aluminum alloy wheels, automatic opening of LED headlights, car networking and other configurations, which can be described as increasing the amount without increasing the price. In terms of overall competitiveness, Lavida is significantly better than the previous Santana.
Kitten heart blue view
From the perspective of product positioning, Lavida Xinrui is an entry-level compact car, it focuses on the compact car market below 100,000 yuan, from the pricing, configuration can be seen, it will succeed Santana in the future, although the current penetration rate of new energy models is increasing, BYD has pulled the price threshold of plug-in hybrid models to less than 100,000 yuan, but there are still many consumers prefer fuel vehicles, traffic insurance data shows that Santana's total sales in 2022 exceed 100,000 units, equipped with a comprehensive upgrade of Lavida Xinrui, It should not be surprising to hand over the same results in the future, but only if it gives some preferential treatment in terms of terminal price. Judging from the current terminal price of Volkswagen brand sedan compact cars such as Lavida, Bora, and Sagitar, it is not easy for Lavida Xinrui to maintain the official guidance price sales, and a cash discount of 10,000 at dealers can be expected.