It is reported that since Google began to test the new version of the AI search engine in May this year, there have been few relevant reports to introduce the actual experience of the new search engine, so it is impossible to know its full picture, but according to the sharing of the testing stage, the new Google AI search engine is completely different from ChatGpt or Bard's AI conversational robot.
First, the new Google AI search engine, launched at Google I/O in May, ditches the old-fashioned list of blue links that have defined Google's core search experience since the late '90s. Like ChatGPT, instead of asking you to click on a link, Google uses a generative AI engine to automatically aggregate information from multiple sources. This disrupts the traditional Google search experience, which previously required users to use keywords and visit multiple websites to gather information before forming answers. Instead, the new Google AI-powered search engine will synthesize for itself. As a result, such search results will be very different from the results we have obtained in the past, and the new reply will make the user feel like they are talking to a customer service.
Then, just like with ChatGPT, follow-up questions can be asked and areas for improvement can be pointed out. Unlike ChatGPT, in addition to the replies given, the source links are given on the side, which can be viewed to verify the content. This is convenient because generative AI engines can make mistakes and "hallucinate," giving false or misleading answers. That's because these AI engines aren't interpreting information in the context of the larger world around us in the same way that we do in our brains.
ChatGPT's novelty made it the fastest-growing online consumer product in history, reaching about 100 million users in two months. In contrast, it also makes Google searches seem bland. Microsoft quickly ramped up its investment in OpenAI, the creator of ChatGPT, and integrated its AI technology into Bing Search, increasing traffic by 16%. Google also introduced Bard, a generative AI engine designed to compete with ChatGPT. But this new search-generating experience isn't simply a Bard pasted on top of Google. Bard meant to be a talkative robot, and Google's AI search is just trying to give you a precise answer, stripping all rhetorical embellishments.
Of course, the uncertainty caused by Google AI search is also a major reason why it is not online today, but the bigger reason is that if the AI obtains accurate answers, it is bound to have a huge impact on the business of traditional search engines. According to the current trend, the new search model with generative AI as the core is bound to go online, which is an inevitable trend in the development of artificial intelligence, and this is a huge good news for users, no longer need to look at advertising and spam website information, the question is will search engine manufacturers be willing to do good?