It is said that the independent brand "roll", but I did not expect that the Japanese joint venture brand is also "rolled".
In the past, about 150,000-200,000 yuan wanted to buy a Japanese compact SUV, the first thing that came to mind was Honda CR-V, Toyota RAV4 and other models, and now this segment has ushered in a strong player - Mazda CX-50 Xingye. Its emergence is bound to break the existing monopoly pattern.
On May 25, Changan Mazda CX-50 also "four-line crossing Mount Everest Challenge Tour", which lasted 10 days and spanned more than 23,000 kilometers, successfully met at the Everest Base Camp and announced the official launch of the new car. A total of 6 models were launched in the new car, with an official guidance price of 15.98-206,800 yuan.
The price directly "lifts the table", and the triple car purchase rights are worry-free to buy a car
From the price point of view alone, the CX-50 line is also as low as a starting price of 159,800 yuan, which can be said to be Mazda's "self-involution". Compared with Toyota and Honda, which are also Japanese, Mazda has a significantly lower posture. Since everyone is now opening the book, let's simply "lift the table" and cut off the solid price band of the joint venture brand compact SUV for many years.
In comparison, the Honda CR-V is priced at CNY 16.98-276,800 and offers 1.5T and 2.0L hybrid options; Toyota RAV4 is priced at CNY 17.58-263,800 and offers 2.0L and 2.5L hybrid options. The Mazda CX-50 line, which is also equipped with 2.0L and 2.5L power options, has also reached the starting price of 150,000 yuan, and the starting price of the 2.5L model is less than 180,000 yuan, directly "knocking down" the competition range of 2.5L displacement!
In addition to the price, along with the launch of new cars, CX-50 also launched triple car purchase rights:
First, the exclusive car purchase right, that is, 80,000 yuan car loan to enjoy 36 periods of 0 interest rate, up to 10,000 yuan replacement subsidy, replacement or additional purchase to enjoy 40,000 points; Second, enjoy the platinum service, that is, the first car owner enjoys a lifetime free warranty, free door-to-door pick-up and delivery; Third, the worry-free traffic privilege means that basic traffic is free for life, and entertainment traffic is free for 6 years (20G/year).
In particular, "the first owner enjoys a lifetime free warranty" right, although the term is not new, but it is undeniable that Changan Mazda is the first Japanese joint venture brand to dare to promise a lifetime warranty! On the one hand, it shows that Changan Mazda is confident in the quality of the CX-50 line, and only when it is fully confident in the quality of its own products can it dare to make such a commitment; On the other hand, it is enough to reflect Changan Mazda's customer-centric philosophy, which is one of the reasons why "horse fans" love Mazda.
As of the day of the listing conference, CX-50 lines have also successfully exceeded 8,000 units! It became one of the most talked about models in the compact SUV market. With such a sincere price and triple purchase rights, I believe that the CX-50 line will also receive more orders in the future.
"Six good SUVs" are worthy of the name, and the potential of "Japan's strongest SUV" is highlighted
Unlike ordinary family SUVs, the CX-50 line is also positioned as a "mountain life wide-body SUV". In other words, while satisfying practicality and comfort, users can go outdoors with confidence. And this, but also coincides with the current popular outdoor camping life, from this point of view, CX-50 line is undoubtedly at the forefront of the needs of the new era.
According to Mazda's words, the CX-50 line is also the "six good SUVs" in the new era - that is, good-looking, big, easy to drive, good intelligence, good safety, good quality, basically satisfying all consumers' fantasies about an SUV. Even against opponents such as the powerful Honda CR-V and Toyota RAV4, they can have enough competitive weight.
According to Mazda's official disclosure, the 2.5L two-wheel drive intelligent version priced at 187,800 yuan, that is, the sub-top-equipped model, is the most respected and loved version of the CX-50 line and the entire car series, and is expected to become the most popular version.
Compared with the Toyota RAV4 2.0L two-wheel drive style version (priced at 196,800 yuan), its power and configuration advantages are obvious. For example, the CX-50 line is also equipped with a 2.5L engine, and the overall power explosion is stronger than the RAV4's 2.0L engine. In terms of configuration, such as larger wheels, roof racks, panoramic sunroof, main driver seat memory, power trunk, remote start, etc., these are not equipped with Toyota RAV4. In other words, at a comparable price, the CX-50 line also brings consumers a "sense of value" more than the Toyota RAV4.
At the same time, compared with the Honda CR-V 1.5T two-wheel drive Frontage (priced at 201,900 yuan), it still has obvious advantages in power and configuration. The power of the two is similar, but the CX-50 line is also equipped with a 6AT gearbox, while the CR-V is equipped with a CVT gearbox. As for the configuration, in addition to the larger tire size, the CX-50 line is also more
Roof racks, power trunks, main driver seat memory, seat heating, 360-degree panoramic images, etc., must surpass competitors in terms of comfort and safety equipment.
Write at the end
There has never been a shortage of "bucket-type family SUVs" in the market, but those "new categories" that stand at the forefront of the demand of the new era, and the emergence of the Mazda CX-50 line can be said to fill the gap in this market segment.
Coupled with the starting price as low as 150,000 range, triple purchase rights, and the outstanding product strength of the "Six Good SUV", even against strong competitors such as Honda CR-V and Toyota RAV4, there is still a place to fight. It is foreseeable that the Mazda CX-50 line may also subvert the compact SUV market pattern in the future and open up a new competitive track.