On May 25, Changan Mazda MAZDA CX-50 line, which focuses on the concept of mountain life, was also officially announced at the foot of Mount Everest. The new model is priced at CNY 159,800 to CNY 206,800 and is available in 2.0L and 2.5L powertrains.
The official price of the new car has been reduced compared with the pre-sale price, which made the previous party call out surprise. In order to highlight the sincerity of the price of the new car, the official even specially marked the change in the pre-sale price of different configuration models. In addition to the price, the official has launched the "five free and one new" car purchase rights.
What is quite noteworthy is that the first owner enjoys a lifetime free warranty, which is the first time that Changan Mazda has appeared in a joint venture brand, and Changan Mazda has become the first car company in the Japanese joint venture brand to dare to promise a lifetime free warranty. With competitive prices and sincere car purchase rights, CX-50 also won more than 8,000 orders on the day of listing, which made people smell the smell of explosive models.
In fact, since the announcement of pre-sales at this year's Shanghai Auto Show, the CX-50 line has been regarded as the most anticipated joint venture compact SUV in the first half of this year with its good product strength and attractive pre-sale price. Now that new cars are on the market, the surprise or sincerity to consumers is unprecedented, and CX-50 line is also at the forefront of the 15~200,000-class SUV market with the attitude of the new volume king of Japanese SUVs.
Low price and high welfare are considered "roll king treatment"
For a long time, the price of mainstream joint venture compact SUVs has been stable at about 200,000 yuan, and with the intensification of competition, the entry-level products of joint venture compact SUVs have gradually dropped to 180,000 or even 170,000 levels. However, the price dimension of the main sales model is still aiming at 20~250,000 yuan. The arrival of CX-50 has broken through the existing joint venture compact SUV price system, and we can see from the following chart that CX-50 line is also far lower than the same level of products, whether it is the starting price or the price of the top-equipped model, and the price advantage is clear at a glance.
It is precisely because the top version of the CX-50 line can be touched at the 200,000 level, and under the blow of the dimensionality reduction of the price, the CX-50 line is also named the most worthwhile SUV in the 200,000 class. It is worth mentioning that the price of the 2.5L power version of the CX-50 Xingye has dropped to 170,000. In the current era of small-displacement turbine power, it is not easy to buy "large-displacement" power such as 2.5L, and the cheapest products with the same displacement on the market before are Toyota brand Veranda or RAV4 Rongfang, the price is more than 220,000 yuan. The 170,000-level joint venture 2.5L model is not fragrant.
In terms of the rights and interests mentioned earlier, the CX-50 line also faces the advantages of the same level of products. From the following warranty policy comparison chart, it can better reflect the sincerity of the CX-50 line.
Take quality as the king and become a value benchmark
Although the price and rights make the CX-50 line also have a "king fried" performance, we have not neglected the basic skill of product power. The CX-50 line is also obviously well versed in the way of the roll king, pressing the opponent everywhere, such as the body size,
The CX-50 line also has a body size that is comparable in its class, which allows the interior seating space to directly leapfrog the performance.
In terms of power, the CX-50 line also uses the 2.5L engine, equipped with the same class rare intelligent non-inductive cylinder engine technology, before this closed-cylinder technology generally appeared on luxury brands, CX-50 line also used this technology, so that users in the enjoyment of large-displacement self-priming power smooth and fast acceleration feeling, do not have to worry about fuel consumption, people feel CX-50 line is also a product that adheres to driving pleasure.
The CX-50 line also accounts for 58.59% of high-strength steel, and the whole series is equipped with 7 airbags as standard, and the doors have built-in 66-liter oversized side curtains, and the window protection coverage rate is 100%. In addition, the CX-50 line is also equipped with i-ACTIVESENSE L2 intelligent assisted driving as standard in the whole series, and the active and passive safety is full.
In addition, for the long-term intelligent shortcomings of Japanese cars, the CX-50 line also has a bright enough performance. CX-50 line is also equipped with the third generation Mazda Yuelian system as standard, this system is deeply customized for Chinese users, equipped with MediaTek MT8666 chip, 8-core CPU, with two gigahertz ultra-high computing frequency and 2 trillion times per second neural computing power, which makes CX-50 line also directly in terms of intelligent experience to new energy vehicles, compared with the same level of products, there are also better Internet ecological functions.
At last
Through the above comparison, it can be seen that the CX-50 line also hopes to be one position ahead of the opponent in product strength, which is of course to strengthen market competitiveness. But more importantly, it is to let people see that Changan Mazda always puts users first, and expects the CX-50 line to also meet the needs of users and bring users a better experience.
The volume configuration is easy, the volume price is not difficult, there are not many excellent products on the market in the past two years, but it takes more real effort to raise the sense of product value to a new height. The entry of Changan Mazda MAZDA CX-50 has reshaped the value pattern of the current joint venture compact SUV, and consumers are bound to put forward new standards and requirements when deciding to buy, and the spoilers have already been prepared to take the lead.