Since the beginning of this year, artificial intelligence technology has begun to "soar", becoming a sweeping wave of science and technology, and more and more industries are also "entering" in their own ways to embrace AI technology. Recently, IMAX created China's first AI art blockbuster, with the help of AI technology, IMAX theaters "landed" a number of domestic classic landmarks including the Great Wall, Dunhuang, Guilin Lijiang, Zhangye Danxia, presenting miracle moments and light and shadow ideas belonging to the film experience with "surreal" visual art.
This AI art blockbuster was created by IMAX in collaboration with digital artists @kefan404 and Ne-Yo Digital. The group of four paintings presents a moving picture of the IMAX theater blooming with well-known landmarks with dreamy and beautiful brushstrokes. IMAX's iconic large screen is either spread out in the colorful and gorgeous natural "canvas" of Zhangye Danxia, or stands next to Dunhuang, which carries thousands of years of cultural accumulation, or integrates with the long scrolls of the Li River in Guilin, or overlooks the majestic Great Wall among the layers of mountains, and the magnificent imagination of "opening the brain" conveys extraordinary visual shock. The natural and human elements from the landmark environment collide with the sense of technology and future carried by IMAX to create a brilliant spark, and at the same time further eliminate the boundary between reality and imagination, echoing the immersive experience that IMAX is committed to creating, and it is an innovative integration of art and technology, which makes people look forward to the day when imagination comes true.
The art blockbuster released this time was inspired by the IMAX Cinema Project. This program aims to bring the IMAX viewing experience to classic landmarks at home and abroad with the help of IMAX's excellent film technology, create a rare pop-up movie event, bring an innovative viewing experience to the audience, and become a beautiful memory shared by fans. Since the first "incubation" and blockbuster in 2008 at the Tokyo Dome Stadium, Japan, the "IMAX Boundless Flash Cinema Project" has in-depth cooperation with a number of top giants, IMAX Boundless Cinema has landed on many continents, and many internationally renowned classic landmarks have been transformed magnificently: from the Beijing National Aquatics Center "Water Cube" to the Hong Kong Cultural Center, from the Vienna State Opera that symbolizes classical beauty to the "eight-star" luxury hotel in Abu Dhabi, which represents modern luxury. All have left the amazing figure of IMAX Unbounded Cool Cinema.
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IMAX's exploration of AI, a cutting-edge technology, is also a reflection of IMAX's concept of continuous promotion of technological innovation and continuous improvement of the viewing experience. IMAX has been a product of technological progress since its inception, and IMAX technical standards have improved the audiovisual quality of many movies for audiences, helping audiences around the world enjoy a more innovative and immersive viewing experience. Since the birth of the first IMAX movie in history in 1970, whether it is patented DMR technology, "IMAX special shooting" that goes deep into the film creation stage, or "IMAX Boundless Flash Cinema Project" that broadens the charm of movies and this AI art blockbuster, IMAX actively embraces cutting-edge technology and has always been promoting technological iteration.
On the evening of June 5, the "Great Wall Chapter" in the IMAX AI art blockbuster has been illuminated into reality, and the IMAX Unbounded Flash Cinema, which bloomed at the Chinese premiere of "Transformers: The Rise of the Power Warriors", is the first outdoor IMAX unbounded flash theater in East Asia that "rises" at the foot of the ancient Great Wall, I believe that in the future, IMAX will continue to pursue innovation, promote the progress of the viewing experience, and continue to bring new surprises to fans.
From Taobao Ticket Media Number: Transformers: Rise of the Power Warriors