"Sports + Tourism" runs out of acceleration

2023 China Tour (International) Rally, 2023 Guangdong-Hong Kong-Macao Greater Bay Area Triathlon, 8th Chongli 50km International Mountain Cross Country Race... Recently, sports events have been held in many places, attracting many participants. In the process of participating and watching the competition, people can enjoy the scenery and feel the culture. In recent years, many places have relied on the influence of sports events to promote the deep integration of sports and tourism, display local tourism resources, and enrich the tourism experience of events. "Sports+" has become an important way to promote the development of tourism.

Featured events become brands

At about 1:30 a.m. on June 4, with the referee's whistle, the "village super" match, which attracted nearly 50,000 spectators, came to an end. Chejiang 2nd Village won 4:1, and gongs, applause and cheers filled the arena.

"Village Super League", short for Village Football Super League. On May 13, the Rongjiang (Sanbao Dongzhai) and American Rural Football Super League in Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province, organized by a private organization, opened on the spot, and more than 10,000 people watched the opening ceremony performance and football matches. This rural sporting event attracts 20 teams and plays a football match every Saturday, which is why locals also call this summer Saturday "Super Saturday".

"Village taste" is the highlight of this event. The initiation of the event, the schedule arrangement, the promotion rules, the program performance, etc. are all spontaneously organized, decided and implemented by the people, and the local government makes every effort to do a good job in service guarantee, and the masses are the real protagonists of the "village super". Every "Super Saturday", the people of each village also spontaneously organize folk performances and cheering activities such as playing asparagus, beating wooden drums, playing the pipa, and dancing the Doye dance, adding a strong national style to the "village chao". Rongjiang is a large agricultural county, and the prizes of this competition are also local specialty agricultural products.

In March this year, Guizhou's "Village BA" became popular on the whole network, and now, "Village Chao" has once again attracted widespread attention. This "village-flavored" sports event brand effect gradually emerged. According to reports, Rongjiang County will use the brand of "village super" to drive the development of catering, accommodation, tourism and other industries in and around the county, and make every effort to create "super brands" such as "super delicious", "super fun" and "super good stay", promote the development of local characteristic industries, and drive the local people to increase income and become rich.

Wu Chenghua, first secretary of Jiazhao Village, Planning Township, Rongjiang County, introduced that Jiazhao Village will make good use of the business card of "Village Chao" to make every effort to build the "Moon Mountain +" brand, on the one hand, vigorously develop homestays and promote the development of rural tourism; On the other hand, vigorously develop high-quality black-haired pigs, local glutinous grain, wild soil honey, wild mushrooms and other agricultural products.

Show the good local ecology

At the end of May, Tong'an District, Xiamen City, Fujian Province held a rural revitalization youth vitality run and Xixi Greenway cycling activity, where participants either ran among the beautiful scenery of the countryside or experienced the urban ecology through cycling. On May 21, the 2023 Miyun Ecological Marathon started. During the run, the runners can experience the pleasant scenery of the clear and green banks of the tide river. In mid-April, the 2023 Zhangjiajie Wulingyuan Eco-Marathon with the theme of "Wonderland Zhangjiajie Scenic Spot Wulingyuan" was held, and the track passed through the charming Xiangxi International Cultural Square, Baizhang Gorge and other landmark attractions, allowing runners to enjoy the beautiful scenery of cliffs and deep canyons along the way.

Nowadays, many outdoor sports events have become important windows to display the achievements of ecological civilization construction in a place, and also an important way to promote the development of ecotourism.

Guizhou is the province with the largest number of world natural heritage sites in China, with mountains, water spirits, gumei, Shixiu and Wuhua, good ecology and pleasant climate, and is known as the "Park Province". With an average altitude of about 1100 meters, Guizhou is very suitable for outdoor sports such as marathons, paragliding, rock climbing, low-altitude flight, and high bridge bungee jumping, and outdoor sports can be carried out more than 330 days a year, known as "outdoor sports paradise".

Today, sports events such as the Qinglong "24 Daojie" China Car Rally, Liupanshui Summer International Marathon, and "Soar Guizhou" International Paragliding Race held in Guizhou are well-known, and have also become an important platform for promoting the integrated development of "sports + tourism". According to statistics, Guizhou has built 104 ecological sports parks and 100 car camping bases; It has been awarded 95 national sports tourism boutique projects (times); The province has selected a total of 106 sports tourism boutique routes and cultivated 4 sports tourism golden routes, covering caving, coldplay forest, water sports, road running fitness, mountain biking and other characteristic formats.

New ways of disseminating culture

A few days ago, the 2023 China Tour (International) Rally and China Auto Cross Country Rally Championship Xinjiang Branch Race came to an end. The total mileage of this year's event is more than 4,200 kilometers, passing through Aksu Prefecture, Kyzylsu Kirgiz Autonomous Prefecture, Kashgar Prefecture and Hotan Prefecture of Xinjiang Uygur Autonomous Region. In order to watch the games, many tourists arrive in these places early, setting off a tourist fever in the local area.

Elkenshati Halimurati, head of a restaurant in the Hotan area, said that during the event, they received guests from all over the world, many of whom came specifically to watch the game. Hotan Night Market, Yotgan Old City, Desert Poplar Scenic Area and other places have welcomed waves of tourists from all over the country, where people enjoy beautiful scenery, taste food, and see intangible cultural heritage, which has stimulated local tourism consumption. Hotan is an important town in the southern part of the ancient Silk Road, with a deep cultural heritage, which constitutes a unique tourist attraction. "I have been to Hotan before, and this time I took advantage of the opportunity to revisit the old place of watching the competition, one to experience the food culture, and the other to see the old city of Yotgan to experience the ancient Khotan culture." Liu Bo, a tourist from Beijing, said. The relevant person in charge of the Hotan District Cultural and Tourism Bureau introduced that the local area is actively exploring a new path and development model of "sports + tourism" integration to promote the development of Hetian's cultural tourism industry.

This year is the 18th time that Yixian in Anhui Province has hosted the China Huangshan (Yixian) International Cycling Open. Yixian is one of the "six counties of one prefecture" in ancient Huizhou, is the gathering place of ancient Hui merchants and an important birthplace of Hui culture, has the reputation of "China Ming and Qing Ancient Residence Museum" and "the epitome of Chinese traditional culture", and the world cultural heritage Xidi and Hongcun are located in its territory. Amin, a German owner who runs a homestay in Tachuan Village, Yixian County, participated in this year's International Cycling Open. In 2021, Amin and his wife and children came to Huangshan to travel, attracted by the simple folk customs, beautiful environment and unique Hui-style architecture, and then the couple took over an old house in ancient Huizhou with a history of more than 200 years and ran a homestay business. The unique local culture and historical charm of Huizhou not only brings different experiences to the participants, but also spreads further through one event after another.

Source: People's Network