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To the countryside show, come to a folk dance; Go to the field and become an anchor to promote the good things of your hometown; Or go deep into the field, collect folk intangible cultural heritage, and make the intangible cultural heritage of your hometown a source of original dance... On June 6, on the online platform of the 3rd Rural Culture Revitalization Charm Competition in Sichuan Province (hereinafter referred to as the competition), a series of village-themed videos submitted by the new generation of contestants let people see the youthful style of the countryside. These contestants have worked in cultural centers and cultural comprehensive service centers, and most of them are "post-95s". When the "back wave" of youth with artistic flavor walks into the field, the vast countryside also rides the wind and waves, full of vitality.
Mountain songs are also hip-hop
Local culture is on the rise
Facing the lake and mountains, Leung Jiacheng came to a folk dance and cast it backstage of the competition. With the help of short videos, he hopes that more people can see the treasure village of Shushala Village. This "post-95 generation" who was sent from the Renhe District Cultural Center in Panzhihua City to Pingdi Town, Renhe District, is now using art to stimulate local culture.
Speaking of short videos, he opened the chatterbox. In his eyes, short videos have convenient cultural communication capabilities and vivid and flexible display methods, which can transform local local culture into traffic in a short period of time. For example, he said, "You can quickly drain traffic through Douyin cross-dressing, ancient scripts, etc., and improve the awareness rate of rural areas." ”
Leung Ka Shing teaches villagers dance moves
Located at the junction of Sichuan and Yunnan, Liang Jiacheng's Pingdi Town, Shusha Village, is the "southern gate" of Panzhihua City, and has been an important station for Sichuan-Yunnan economy and society since ancient times. The core village of Essala Village covers an area of about 150 hectares, with 2,225 residents in 604 households, and is the largest natural village inhabited by ethnic minorities in the country, known as the "first village of the Yi family in the world".
Because of his work in a cultural center, he was sensitive to the fact that there are many artistic elements that can be refined here. For example, the scattered folk folk songs have a wide range of themes, and every time there is a festival feast, wedding and funeral, and birthday, the villagers will spontaneously gather together, sing and dance with each other. However, he also found that these folk songs lacked elements that integrated with the times, and for the "post-90s" or "post-00s", traditional expressions could no longer meet their needs. He tried to present the cultural essence of traditional music in a way that modern people like to see, and promoted the creative development of folk songs in the minor key of Shusala. For example, create a hip-hop rap music combined with a Yi folk song minor key to the theme song of Zhengsha.
Leung Ka Shing
In addition, the art resources of Zhengsala are abundant, there are rhythmic and flexible movements of "beating and jumping", and there are local cultures with the characteristics of Zhengsala such as Zhangjia wine tanzi, Najia bao millet, Qi jia wheel and Maojia pen pole, "At present, we are planning to summarize a complete and small stage play full of stories of Shusala Village." ”
In the view of this young "Houlang", if small villages want to "tide", they must make good use of the two major tools of short videos and art, so that the countryside has attractions and tide points, and can also let more people go to check in.
Let the intangible cultural heritage dance and become a village promotion officer
The vast countryside is rejuvenated
Like Liang Jiacheng, the "post-95" Yi Miao was the first secretary sent to Jiguang Village from the Anyue County Cultural Center. In 2022, when the offline competition of Ziyang Division of the 2nd Rural Culture Revitalization Charm Competition of Sichuan Province opened in Zikushan Park, Yanjiang District, Ziyang City, the first large-scale original group dance work "Zen Bell Ringing, Lotus Dance Incense" created by her in Reclining Buddha Town represented Anyue County and won unanimous praise from the on-site audience.
Fragment of "Zen Bell Ringing Lotus Dance Incense"
Aiming at the popularity of short videos, she continued to submit short videos to participate this year, hoping that more people can see the vitality of rural culture. Anyue stone carvings have a long history and exquisite skills, with the artistic characteristics of "ancient, many, exquisite and beautiful". As the "hometown of Chinese folk art (stone carvings)". She hopes to use dance to preserve stone carvings in another artistic way. She introduced that the original dance is based on the art of stone carvings as the center of the dance, and the actors interpret their bodies to revere the Buddha statue as the rhythm of the music changes. In the program, the boys are strong and powerful, and the girls are flexible and flowing, as if they have traveled from ancient times to modern times, telling people a legend of stone carvings.
She also has more ideas for the revitalization of rural culture, "I hope to move the garden activities into the countryside, which will fill the sense of rural atmosphere and increase the cohesion of the villagers." ”
Wang Jinhan
In Yuexi Town, Weiyuan County, Neijiang City, Wang Jinhan, who is also a "post-95 generation", also used short videos to drive more people to pay attention to the countryside. As the first secretary of Shuiyuan Village in Yuexi Town, Wang Jinhan's other identity is the deputy director of the Yuexi Town Cultural Comprehensive Service Center.
Compared with other villages, the original cultural resources of Shuiyuan Village are not abundant. How to leverage rural culture? Wang Jinhan turned his attention to agricultural products. Shuiyuan Village is rich in tea, medicinal chrysanthemums and soybeans. In her view, these rural goodies are "raised in purdah". As short video enthusiasts, they collaborated with local media to shoot a series of videos related to rural goodies. In order to enhance the appeal of the video, she also acted as an anchor herself, telling good things to the camera. Sometimes, she also turns into a "tour guide" and spoils the village strategy one by one. Such an attempt has a good effect, and several videos have broken 10,000 in a row. In the latest video of the upload competition, people see the daily life of the soybean harvest in the countryside through the lens, and encounter the scene of "golden shoots" emerging in the tea plantation...
Wang Jinhan photographs good things in his hometown
In Sichuan, more and more young "back waves" have entered the countryside. In the eyes of the young "Houlang", the vast rural culture contains vitality. They walk between the countryside, empowering the mountains and wilderness with brain holes and creativity, rejuvenating traditions, and making the countryside not only nostalgic, but also the N-side color and infinite beauty of tide and youth.
(Source: Chuanguan News / Video provided by the Xiangdangchao Organizing Committee, photo provided by interviewee)