From May 20 to May 27, in just 8 days, Keldon Johnson, brand spokesperson of Zhongqiao Sports and NBA San Antonio Spurs player, came to Beijing, Zhengzhou, Lanzhou and Changsha four cities one after another. While enjoying China's beautiful scenery and feeling the charm of Chinese traditional culture, Kelden also showed his sincere attitude and NBA-level hard verification with a violent dunk and partition on the court, and completed a meeting with the fans who love him.
8 Days 4 Cities China Tour Feel the charm of Chinese culture
With the end of the Changsha event, "Keldon Johnson's Rapid Ascension to China" also came to a successful end. This is Keldon Johnson's first trip to China, and Zhongqiao Sports arranged a tight and fulfilling itinerary for him. In this 8-day, 4-city event, the profound Chinese culture, the rapid technological progress, and the exciting local food all left a deep impression on this NBA player from across the ocean. And this "curious big boy" also really followed the customs, responded to the enthusiastic expectations of Chinese fans with a cute smile and lively and funny performance, and enjoyed the fun brought by the trip to China in the most down-to-earth state.
At the Beijing Station, he wore a straw hat and held a folding fan to visit the Forbidden City, experience traditional Chinese medicine Tuina, and taste authentic Peking duck and copper pot shabu; On his way to Zhengzhou, he took the Chinese high-speed train for the first time, and the 700-kilometer journey took only two hours, making Kelden call "amazing"; In Lanzhou, Kelden not only toured the scenery of the Yellow River, tasted the local specialty Three Fortress Tea and Lanzhou beef noodles, but also personally cooked ramen and had a spicy competition with grassroots player Han Shuguang; In Changsha, he found the love of his life - crayfish, and the skilled shrimp peeling technique shocked netizens, and Kelden also said that "I really like crayfish, especially garlic-flavored crayfish".
Kelden ignites the Chinese trip with R.I.S.E. Qiao Sports' insight
From being selected with the 29th pick in '19 and a four-year, $80 million team contract, to starting the team and being selected to the 12-man roster of the U.S. team, Keldon's "skyrocketing" career has inspired many fans. In addition to experiencing Chinese culture in an all-round way, Kelden also used his R.I.S.E. spirit to ignite the first China trip with Zhongqiao Sports.
R.I.S.E for Keldon Johnson, R is the respect he has earned with his tough on-court performance, I is his consistent integrity on and off the court, Keldon Johnson is becoming a role model for the younger generation of fans, S is his focus on strength (Strength) condensation, constantly improve strength, in order to enjoy sports (Enjoyment).
At Zhengzhou Station, Kelden visited the local Hope Primary School in Henan, interacted with the students with basketball and distributed love gifts, and practiced social responsibility with Zhongqiao Sports. At Changsha Station, Kelden came to the "Rapid Ascension Sneaker Creative Workshop" to conduct a thinking stirring on sneaker design and artistic creation with Zhongqiao sports designers and artists, so that the creativity of Tianma Starry Sky could land.
In each stop of the event, Kelden actively interacted with fans and showed his newly learned Chinese, "I love the Forbidden City", "Study hard every day", "I love Lanzhou", "Thai pants spicy" easily grasped Chinese Internet culture. On the pitch, he spared no effort and showed enough attitude to play against the players. He has excellent performance at both ends of the offensive and defensive ends, and has successively staged wonderful "famous scenes" such as defensive steals, ultra-long three-pointers, and smashing dunks.
Keldon Johnson's professional strength and approachable attitude like the big boy next door made netizens sigh, and Kelden is worthy of being a spokesperson for conscience. And behind this is inseparable from Zhongqiao Sports' insight into Keldon Johnson. Liu Pengcheng, Senior Director of Zhongqiao Sports Brand, said: "We hope to find players who are willing to grow with Zhongqiao Sports, value the development potential and space of players, and see whether the player's personality and character match the brand culture and philosophy. Under the siege of these two dimensions, we find Keldon. ”
Rushing to the top of the hot search list Zhongqiao masters the traffic password
The exciting offline event also sparked a wave of discussion online, with the Weibo topic #Kelden Soaring China Trip# having been read more than 240 million times and commented more than 50,000 times, and the Douyin topic #Kelden Johnson China Tour, #锋刺RISE则收获超过1 40 million video views. In addition, on the vertical community tiger pounce, Kelden's daily updated "China Travel Diary" has further pulled the distance between Chinese fans and has become a daily "bedtime reading" for fans.
In just a few days, it received more than 100 million broadcasts, and the "Keldon Johnson Rapid Ascension to China" was a great success, and the super high attention had to make people sigh at the careful planning of this event by the Zhongqiao basketball promotion team.
With the blessing of science and technology, the future of Zhongqiao Sports can be expected
The complete success of this trip to China not only brings Zhongqiao Sports and Keldon Johnson closer together, but also makes the majority of basketball fans full of expectations for Zhongqiao Sports' products. Referring to Keldon Johnson's boots RISE, Liu Pengcheng, senior director of Zhongqiao Sports Brand, said: "Our entire company's strategy is to build a professional sports brand driven by technology, and basketball is our top priority. Therefore, creating a pair of professional, top-equipped basketball shoes is not only a product task, but also a strategic task. RISE is not only a single product, it actually represents the beginning of our continuous exploration towards professional sneakers, it is a starting point. ”
With the blessing of innovative technology, the RISE sneakers will surely help the new generation of speed explosive players represented by Kelden Johnson to achieve self-transcendence and leap to new heights. And sneakers with different positioning such as sharpening 5PRO will also bloom, constantly bringing new surprises to the majority of basketball fans.
Under the guidance of the brand concept of "technology helps every step", Zhongqiao Sports will continue to cherish the love of basketball in the future, and continue to promote technological breakthroughs and applications according to the actual needs of basketball players and enthusiasts. With cutting-edge science and technology to empower products, constantly improve the basketball shoe matrix, help different basketball players to achieve leaps on the field, and RISE UP with all basketball players and enthusiasts!