After the explosion of popularity, can the 0713 reemployment boy group still achieve "traffic harvesting"?
Guest casting has always been the key to the success or failure of variety shows.
The appearance of "Welcome to the Mushroom House" and "Happy Departure" last year brought the 0713 re-employment boy group back into the public eye, familiar with the vivid original relationship, easily healed friend atmosphere, music and travel accompanied, full of jokes while also dissecting a deeper self.
The natural, familiar and grounded 0713 reemployment boy group allows us to see more vivid and real variety show guests.
In 2023, "Come to Live Brothers" and "Tent Business" once again invited the 0713 re-employment boy group, combining their characteristics to make a different interpretation.
The same guests will have different sparks in different programs, and I want to use these two shows to talk about it together, how should variety show creators combine their own content with the characteristics of guests?
Tapping into guest traits is fundamental
First of all, let's talk about "Come to Live Brother".
"Come to Live Brothers" is a city travel variety show, inviting Chen Chusheng, Su Xing, Wang Lixin, and Zhang Yuan to form a live brothers group. The Living Brothers will receive "blind work" invitations from 5 cities to find "blind clues" and complete "blind tasks" during the trip.
As far as the program mode itself is concerned, "Come to Live Brothers" still follows the narrative logic and game form of outdoor variety shows, with the director team carrying out the early planning and design, and the 0713 boy group serving as the fixed MC of the program, exploring the city's historical heritage and humanistic charm with flying guests.
Such a model is not impossible, the traditional outdoor variety show is still a popular program form for the audience, as long as it can play tricks on the basis of the original and make the program content interesting, it is meaningful in itself.
Leng Yin is also pleased to see that the program "Brothers to Live" combines the "down-to-earth" characteristics of the 0713 reemployment boy group to carry out more sinking regional exploration and tell stories closer to ordinary people in the city.
The program chooses Liuzhou, Foshan, Zigong, which have a certain degree of popularity, but are not particularly popular, which can not only excavate the characteristics of the city itself, but also maintain a certain humanistic atmosphere, so that guests can experience the regional culture with local characteristics on the basis of a certain understanding.
The first phase of the 0713 reemployment boy group came to Liuzhou, Guangxi, to the local market to explore the Liuzhou culture in the 80s, and the second phase went to the Dong people in Liuzhou to feel the interesting wedding customs of "stealing the bride", so that the audience could see a different Liuzhou.
In this process, the program group also explored the personality characteristics of the guests and made different content allocations.
For example, at the scene of the Dong ethnic costume show, "Sheniu" woke up as the host to control the scene and contributed to the hilarious scene, "Big Brother" Chen Chusheng as the chief director has a quiet contrast cute, Zhang Yuan and Wang Lixin combined their own affinity characteristics to communicate with local residents and show actors, and finally completed the entire show.
When the brothers came to Foshan, the director team combined the characteristics of the guests themselves to present a 0713 special edition "Crazy".
These designs reflect the character characteristics of the 0713 brothers, and also make the show itself full of laughter and strong watchability.
But it is a pity that although the director team chose some special cities to take the initiative to "ground", the combination of the "geoculture" of the city and the guests in the show is still a bit stiff.
For example, the program group's presentation of Liuzhou snail powder is to design games on different floors, and guests need to complete game challenges to have the opportunity to climb the stairs to eat snail powder, such a game does have a certain joke under the blessing of the 0713 reemployment brotherhood, but the design of the game is still the usual trick of outdoor variety shows, and there is not much innovation.
For Liuzhou, snail powder from production to diet, involving all aspects of the people of Liuzhou, has also achieved the Liuzhou region itself, but the program team's excavation of the cultural significance of snail powder is obviously not enough.
In the cold eye, these games that combine Liuzhou elements but are funny and funny cannot really let the audience see the unique characteristics of Liuzhou, like a rush-like "check-in" type of travel, but only excavated the "shape" of Liuzhou, and did not dig into the "god" of Liuzhou.
The second paragraph of Dong wedding customs is also like this, the program group allows guests to eat the wedding banquet with the Dong folks itself is a very playful design, guests can dig out more stories behind the wedding customs through the wedding banquet and chatting with the villagers, and the guests' own marriage experience actually has something to say.
However, the program team just designed a game of "finding words at the bottom of the bowl", which seems to narrow the distance between guests and fellow villagers through "finding words" and "finding brides", but in fact cuts off the opportunities for guests and locals to communicate, and the real regional culture is buried in games that have nothing to do with local marriage customs.
In fact, the director team filled the program with a full of games, but it limited the free play of the guests and weakened the true feelings that the guests should have.
Like the first awakening in a local restaurant in Liuzhou, according to the instructions of the director team in the headset, put forward some "nonsensical" requirements, and made some strange moves, but made the surrounding masses inexplicable, and the overall rating effect was slightly embarrassing.
The same is true of Wang Lixin's exchange of goods with local residents at the Liuzhou thrift market. When Wang Lixin asked the local residents to exchange items, both parties showed embarrassment, and the final exchange was completed by communicating with the guests arranged in advance by the director team, the whole link was full of "deliberate feeling", and the hard-exchanged old objects also lacked the excavation of their stories.
In fact, this technique is not clever.
Using games to interact with passers-by is indeed a good means to enhance the effect of variety shows and reflect regional characteristics, but this interaction should be two-way, natural, and not deliberate.
There are actually many famous scenes of passers-by interacting in "Extreme Challenge", such as Huang Bo counting gold and calculating gold prices with the boss on the subway, Huang Lei chatting with customers when he is a taxi driver soliciting customers, and the extras of Xiangshan Film and Television City and Zhang Yixing who set up a bleating sheep group...
This kind of interaction does not depend on the preliminary preparation of the director team, but lies in the unexpected behavior of the guests under the program mechanism, and this interaction outside the scope of the "preset" makes the guests more vivid, ordinary people can really participate in the program content, the region itself can also highlight the most sincere emotions and culture, passers-by can not just be used as a "background board".
Can you come to something "different"?
Compared with the strong process and fast pace of "Brothers Came to Live", another program of the 0713 reemployment boy group "Tent Business" let Leng Yin see another side of them.
Although "Tent in Business" is also an outdoor variety show, the program mode is more inclined to the business category, Zhang Yuan, Wang Lixin, and Lu Hu serve as the "camping" managers, inviting friends from different circles to hold offline gatherings with different themes and tell more stories of ordinary people.
For example, in the first phase of the program, the three managers of the 0713 reemployment boy group temporarily invited passers-by through the subway screen, allowing the migrant workers in the subway station to come to a "walk and go" seaside camping.
Of course, most passers-by still refused their invitation on the grounds of "going to work", but this made the show more real.
When randomly invited passers-by come to the beach and chat with the guests, from introducing who they are to telling their own stories, we can see the real and vivid emotional changes of the guests and passers-by in the show from strange to familiar, at this time passers-by are no longer "background plates", but independent and special guests and friends.
In fact, "Tent Business" also captures the "humorous and grounded" characteristics of the 0713 reemployment boy group to extend, but in this show, they as the "manager" only serve as the soul and leader of the show, and more emphasis is placed on the interaction between people.
In the first phase of the "Migrant Worker Session", in order to make the randomly invited guests and friends familiar as soon as possible, the 3 managers of the 0713 Reemployment Boy Group took the initiative to find ice-breaking topics and organize decompression games.
In the third issue of "Fitness Session", the program invited fitness bloggers, let these bloggers lead guests to complete a special fitness course, in the process it is natural to tell the origin of fitness bloggers and the stories behind them through the perspective of the 0713 reemployment boy group.
At the same time, the collision of different circles also allows us to see the new focus of the 0713 reemployment boy group.
"Tent Business" innovatively designs multiple social scenes, "camping by the sea" is only a special space and ceremony, so in each episode of the program we can see the different social identities of the 3 directors of the 0713 reemployment boy group.
In the "Worker Session", the three managers and adults of similar age talked about life pressure and workplace progression, allowing us to see the "funny" behind the 0713 re-employment boy group's adherence to ideals, a thorough understanding of life, and their interpretation of the current life state of young people also brought more empathy, narrowing the distance between the guests and the audience while also seeing their more real hearts.
In the "Camping Kindergarten", Zhang Yuan, Wang Lixin, and Lu Hu changed from "migrant workers" to "kindergarten teachers", communicating and interacting with a group of children with different personalities but with cute points, especially when Zhang Yuan and Wang Lixin took care of the youngest Mengwa CC, the audience also saw the special "daddy" characteristics of these two guests.
The humorous and down-to-earth character and characteristics of the 0713 re-employment boy group are more prominent in the interaction with children, and the process of getting along with "big friends" and "children" also allows us to see the rare innocence and childlike fun of the guests, so that the presentation of the show is both decompressing and healing.
In the cold eye, "Tent Business" is actually using the power of the 0713 boy group to complete the dual empowerment of "people" and "stories".
On the one hand, Zhang Yuan, Lu Hu, and Wang Lixin, as the "hosts", let the main tone of the show still maintain the interesting and grounded 0713 reemployment boy group, such emotions infect the amateur guests who come to visit, so that the guests can tell themselves more naturally.
At the same time, the director team also gave the three managers of the 0713 reemployment boy group more free space, allowing them to chat with strangers like friends in real life, and express their emotions more freely, so they can dig out more real and resonant stories, so that the show can bring more "emotional value".
On the other hand, the program team excavated and amplified the "different" characteristics of the three managers.
For example, the mental journey of Land Rover's "beating worker", the attributes of sports waste firewood, and the "daddy" characteristics of Wang Lixin and Zhang Yuan are all characteristics that are difficult for the audience to see in other programs, and the interaction and communication with people in different circles make the 0713 reemployment boy group not only close to the audience, but also bring different surprises.
The guests always exist as a three-dimensional and vivid person, full of possibility and vitality, always looking and always new.
In fact, good variety show guests can not be found, variety show creators in the face of high-quality variety show guests, of course, should be based on their characteristics to extend, explore the characteristics suitable for their own program mode.
However, on the basis of fully understanding them, if they can show new characteristics and show the audience a feeling of "familiar" and "different", then the connection between the guests and the program will be deeper.
If you just use the guest as a tool or fix it, it is actually constantly consuming the characteristics of the guest itself.
For variety shows, we should pursue "sustainability", explore new highlights of guests, and let guests and programs achieve each other.